Jonah Peretti

@f3cooper @Visa @LylesNoah Love this video! I’m a big track fan and Frank fan, love to see this!

If you’re a marketer looking for celebrities or influencers to partner with, consider the dynamic between @Visa and @LylesNoah. His ambitions don’t end at the finish line of a 100m race. Most athletes and artists have visions outside of their profession that they’d like to pursue. As marketers and partners, it’s our job to support that vision and bring it to life. A great partnership goes way beyond what is written in the contract. It’s not just about fulfilling obligations but building something great together.

A research agenda for encouraging prosocial behaviour on social media nature.com/articles/s4156…

🛑SNARF

Worth reading @peretti’s memo Stakes/Novelty/Anger/Retention/Fear. SNARF is the kind of content that evolves when a platform asks an AI to maximize usage. Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.

BuzzFeed's Jonah Peretti has shared another one of his infamous memos. These are always a trip buzzfeed.com/jonah/the-anti…

Fascinating @peretti critique of late social media hollywoodreporter.com/business/busin…

New: @BuzzFeed is creating its own social media platform as a joyful alternative to addictive social media feeds @sarafischer and I spoke to @peretti about why they're building "BF Island" and what it will look like Details on @axios: axios.com/2025/02/11/buz…

@WebBarr Go scroll TikTok

The Anti-SNARF Manifesto SNARF content is breaking the internet and frying our brains, here is how we are fighting back buzzfeed.com/jonah/the-anti…

Building The Defining Media Company For The AI Era — my 2024 letter to shareholders buzzfeed.com/jonah/building…

Introducing a new team for The Town 🌳 The Oakland Ballers ⚾️ Our team was ripped away from us. Now we’re stealing baseball for the people of Oakland. Built by Oakland. For Oakland. Forever Oakland. #OaklandBallers

Chelsea Peretti ‘First Time Female Director’ Review: Comedy Genius 🥹😊🤣 thedailybeast.com/obsessed/chels…

AI Game: Raise Your Own Nepo Baby buzzfeed.com/buzzfeedlabs/n…

I solved the May 24, 2023 Pyramid Scheme in 35s! buzzfeed.com/pyramid-scheme

@joshm @goldman Miss ya

@goldman it's a branch @peretti !

Jeez! What a group; amazing pod

nice! using @tasty's ChatGPT plugin to get side dishes for this weekend - still may do dauphinoise though but have always wanted to do fondant...

5 Predictions for the Future of Digital Media - thinking about what is next for our industry after a few years of challenges and changes buzzfeed.com/jonah/predicti…

@phkeane Smart to drive

@mmasnick @elonmusk Agree “paid social” is challenging and no guarantee it works for Twitter. Disagree that it is doomed to failure. Lots of examples of paid social working: dating apps, Meetup, online classes, Discord, Twitch, some games, conference businesses, social clubs, OnlyFans, even the NYT!

@mmasnick Good summary of what platforms have tried but doesn’t describe what @elonmusk is attempting. His plan seems to be pushing as many users as possible to paid, verified subscriptions, by jamming ads and suppressing visibility for free accounts. “Paid social” is easier to moderate.