Perry Marshall

Tony DeQuick builds radiators for hot rods. His business went from ~$1.25M to nearly $3M. No new ads. No new funnel. No marketing director. The problem wasn’t marketing. It was revenue drag. Most 7-figure businesses have it. Almost none know where to look. On May 21, Tony + Josh Long break down exactly what changed—including how AI helped make the business run smarter. Free webinar: perrymarshall.com/jtm-x If your growth has stalled, this may explain why.

The old rules are breaking in real time. Some people are getting crushed by the chaos. Others are having the best year of their lives. That’s not random. Every Renaissance looks like disorder while it’s happening. The people who win are the ones who stop clinging to the old map and start listening for the new signals. Traditional “safe” strategies are failing spectacularly. Meanwhile, creativity, adaptability, and leverage are compounding faster than ever. Personally? This has been one of the best years of my career. At Perry Marshall Live, I’m going to show you what we’re seeing: • The new rules that are being written in real time • Live problem-solving with attendees • How to position yourself for the next 10 years instead of the last 10 • Why some people are accelerating while others freeze The future is not arriving someday. It’s already here. Most people just haven’t noticed yet. PERRY MARSHALL LIVE • London (6/3) • SoCal (6/12) • Boston (7/23) • Chicago (9/9) perrymarshall.com/pml-x

“Under general anesthesia, the conscious mind shuts off—or so we have long thought. But a new study of people in this state suggests the anesthetized brain still picks up sounds, words and even conversations.” scientificamerican.com/article/the-br…

“When I don’t get around people, I get squirrely… start thinking I’m the center of the universe.” Relatable. Stay in your cave too long: → smaller questions → circular thinking → same answers Get out: → bigger questions → sharper thinking → real solutions That’s the magic of Perry Marshall Live • London (6/3) • SoCal (6/12) • Boston (7/23) • Chicago (9/9) Bring your hardest problem. Leave with answers. perrymarshall.com/pml-x

Ever wonder what a nervous system would look like if it self-assembled inside a novel being that hadn't faced a history of selection for its organism-level form and function? Or, perhaps you wondered how #Xenobots would look and act, or what their transcriptome would be like, if they had nervous systems? Well, here's the first step: advanced.onlinelibrary.wiley.com/doi/epdf/10.10… "Engineered Living Systems With Self-Organizing NeuralNetworks: From Anatomy to Behavior and Gene Expression" Our awesome team: led by @halehf: @LaurieONeill99, @mmsperry, @LPiolopez, @DrPatrickE, and Tiffany Lin. The @TuftsUniversity and @wyssinstitute press releases are here, for summaries: now.tufts.edu/2026/03/16/sci… wyss.harvard.edu/news/toward-au…

Brief clip of @PerryMarshall and @wildiris19 Choice, Information and Creativity: How Does a Metaphysical Idea Become Physical in the Cosmos? youtu.be/Hl2TOM6yYjk

Schaamte is sluw. Ze presenteert zich vaak als je eigen verstand. Je wil iets delegeren. Een taak, een project, een beslissing. En dan bedenkt je brein supersnel een reden waarom dat toch niet handig is: 'Ze heeft het te druk.' 'Ik doe het sneller zelf.' 'Het is eigenlijk ook niet haar taak.' Al die redenen heb ik zelf ook ooit gedacht. En ze kloppen ook, op een bepaalde manier. Maar vaak zit er onder dit soort redenen een heel andere vraag: 'Wat zullen ze wel niet van me denken, als ik dit ga delegeren?' Zo werkt schaamte. Ze dendert niet binnen met de gedachte "ik ben eigenlijk doodsbang voor wat mensen van me denken." Nee, ze arriveert als een kalme, plausibele redenering. Ze klinkt als goed leiderschap. Ze klinkt als rekening houden met je team. En ondertussen doe je toch weer veel te veel werk zelf. Herkenbaar?

The Intervention starts next week (in-person Tues, livestream Wed). So why “last call” now? Because this isn’t a seminar. You don’t show up for ideas. You show up already diagnosed. SuperConductor happens before you arrive. That’s how we find your real bottleneck. Then we fix it. No pre-work = no leverage. Register now or you won’t have time to do it right. perrymarshall.com/isem-x

From the prize specification: “The system submitted for demonstration of the solution to this Challenge may not be directly from any living organism, virus or similar entities.” “phenomena such as bee waggles, dog barks, RNA strands derived from cells, mating calls of birds, etc. are not acceptable elements of a winning solution to this Challenge.”

@PerryMarshall "Hi @PerryMarshall, I have achieved Reverse Entropy in organic matter. I transformed dead matter into fragrant esters and ordered lipids. I can defy decay with 100% repeatability. Ready to submit my evidence for the $10M Prize. #Evolution2"

The Intervention is NOT an AI seminar. If you want prompts and tools… don’t come. AI diagnosis happens before you arrive. In Chicago: no laptops. No fluff. We fix what’s actually broken— structure, positioning, economics. Most people use tools to avoid the real problem. We don’t. If you want tactics, stay home. If you want results → Join us. perrymarshall.com/isem-x

“She came back from vacation and her job was gone.” No warning. 15 years—gone. Over 50. Not sure what was next. "I'm living on severance and the clock is ticking. Perry, how can I reinvent myself fast?" She didn’t have a marketing problem. She had a “what am I built for?” problem. Once she answered that, everything changed. Most people aren’t there yet… but they’re drifting toward it. Industries shifting. Models getting commoditized. Results slipping. The clock is ticking. Don’t wait. That’s what The Intervention is for. perrymarshall.com/isem-x

Time for a rant: Most people aren’t plugged in. They’re frozen. Head in the sand. AI is moving 10x faster than the Google era. We’ve hit the exponential inflection point. $10/hr work is gone. $100/hr is next. If you can think at a high level, it’s the best time ever. That’s a big if. Watch the video → And join us for The Intervention perrymarshall.com/isem-x

Some problems don’t need more thinking. They need decisive action. The best operators act first and explain later. They care about results, not appearances. The Intervention 2-day seminar won’t be pretty. It’ll be messy and human and awkward. But we will get sh%t done. If we don’t help fix your business, I’ll refund you + $1,000. Hard results > polite process. Join us →perrymarshall.com/int-x

“What truly exists is consciousness. That’s the only thing I am directly acquainted with. I don’t know about atoms, galaxies, and neurons; all of that is inferred. The only thing I know is seeing, hearing, feeling.” Christof Koch bigthinkmedia.substack.com/p/the-inner-li…

"The worst unhappiness is the happiness where everybody else says you should be so happy and you're completely miserable." -Casey Graham

When a debate persists for more than a generation, the resolution will come from a new TOOL, not a better ARGUMENT.

"AI can solve a lot of problems. It will never be able to soothe an ache. It can be used to exploit an ache." -Megan Macedo

I want to highlight something unique at the Chicago seminar that many overlook: the “Pit Crew.” This isn’t just about tactics or sessions; it’s about the people in the room—experts who’ve tackled tough challenges and emerged with clarity. Any one of them justifies the admission price. But the real value is the unscripted, in-person access when it matters. THE INTERVENTION: April 21–23 Chicago perrymarshall.com/int-x

Two types of entrepreneurs right now: 1. Burned out. Working harder, getting less traction. 2. Energized. Curious. Compounding. The difference? Most use AI for efficiency. A few use it for leverage—to decide what work matters. “AI made 99% of my work disappear—and the 1% left is worth more than my whole career.” That’s not efficiency. That’s a shift in value. Join us at "The Intervention" to learn how: April 21-23, Chicago perrymarshall.com/int-x