
gift cards are a weird product to sell for us.
because the person buying it can't fully explain what they're giving.
"it's for a quilt... from your shirts... you mail them in... and they send it back finished."
that sentence lands differently in person than it does on a gift tag.
but when the quilt shows up? nobody needs the explanation anymore.
that's the thing about gifts that take some setup. the payoff does all the talking.
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