Radiocentre

I was pleased to speak at an event in Parliament with @Radiocentre, marking the launch of their new report Commercial Radio: A Force for Good. With over 300 stations and 40 million weekly listeners, commercial radio continues to play a vital role in informing and entertaining.

Thank you to @Radiocentre for sponsoring the Audio Advertising Awards 2025. We are excited to celebrate with you tomorrow!

The Radiocentre Clearance team love a brain-teaser. It's part of the job when you review audio scripts to make sure they’re compliant. Think you could identify their likely response to a selection of ad copy conundrums? Put your knowledge to the test with our Easter quiz. No T&Cs apply: radiocentre.org/easter-quiz-on…

We've partnered with @AdwantedEvents for the upcoming "The Future of Audio & Entertainment" on the 29th April at London's Country Hall. Designed for advertisers, agencies and media owners, the event will allow you to immerse yourself in the cutting-edge worlds of audio and entertainment advertising, where bold ideas and technology meet. Interested in being there? Use the code RADIOCENTRE30 to get 30% off your pass when registering: adwantedevents.com/FutureofAudioa…

Radiocentre has reported that annual commercial radio revenue for 2024 was £738m, up by 3.2% on 2023 and just £2m short of its record revenue year of 2022. @EE has risen from 7th highest spender in 2023 to become the UK's biggest radio advertiser last year. Meanwhile, there has also been a big increase in spend among online-only brands, with some more than doubling their radio investment. For a deeper dive: radiocentre.org/radio-ad-reven…

The BBC has dropped plans to introduce podcast ads on third-party platforms. Radiocentre CEO @matt_payton has welcomed the news: “This is clearly the right decision for audiences, as well as the many businesses investing in podcasts in the UK. The BBC receives significant funding from the licence fee to produce distinctive audio content and introducing advertising alongside this would be damaging and inappropriate.” Read more: uk.themedialeader.com/bbc-u-turns-on…

When considering radio creative, consistency is key, specifically having a: 1. Consistent creative route🎨 2. Aligned audio features🎧 3. Consistent voice 👄 For more on this: radiocentre.org/how-to-do-it/c…

Ads at the Speed of Sound... @Radiocentre report by @We_are_MTM reveals how #commercial #radio #broadcasters are leading the way in the #advertising-funded #audio sector... #podcasting mediashotz.co.uk/ads-at-the-spe…

Thank you joining us this morning for #TuningIn North at The Stoller Hall in Manchester and via the livestream See you next time!

In our final #TuningInNorth session, Tom Goddard, Client Director @caratuk & Mickelle Roberts, Director of Branded Entertainment @global discussed their @GreggsOfficial collab that proves real partnerships can lead to organic success

A brilliant session from @System1Research’s @andrewtindall_ at  #TuningInNorth. Andrew shared findings from the Compound Creativity study and showcased case studies with some great ad examples to bring the research to life.

Thanks to our incredible panel! Jon Kershaw, MD, PHD Manchester, Kate Bradbury, Deputy MD, @WavemakerUK North, Gemma Lee, AV Partner at @caratuk & Simon Kilby, MD at @bauermedia Advertising, unpacking how digital formats can amplify audio advertising’s impact at #TuningIn

At #TuningInNorth @Radiocentre’s CEO, @matt_payton and Head of Insight Donna Burns presented new research into the UK commercial audio market, conducted in partnership with MTM To access the report visit radiocentre.org/speed-of-sound/ #tuningin

Simon Kilby MD at @bauermedia brought a compelling session to the #TuningInNorth conference, discussing the urgent need for adland to take account of social media’s impact on society, unveiling the next phase of @bauermedia's ‘Where’s Your Head At? Initiative #tuningin

Insightful interview with Arafa Heneghan, Director of Brand @ao discussing how the electrical retailer uses the power of audio to stand out. “Radio is a cornerstone for us. Its a trusted channel that really works for reach and frequency” #AudioInnovation #AudioConference #SeeRadioDifferently

Huge thanks to Rt Hon @lisanandy MP and UK Secretary of State for Culture, Media and Sport for her inspiring message at #TuningInNorth #SeeRadioDifferently #tuningin

Tuning In North 2025 kicking-off with opening remarks from @Radiocentre ‘s CEO, @matt_payton, setting the tone for more thought-starting talks on unlocking the advantage of audio.  Hosted by @GoldRadioUK’s presenter @TheRealKirstyG #SeeRadioDifferently

Good morning from Manchester’s Stoller Hall. Looking forward to this morning’s Tuning In North #TuningIn

It’s @Radiocentre's #TuningIn next week! Register now to join our MD Advertising Simon Kilby as he unveils the next phase of our ‘Where’s Your Head At?’ initiative and discusses how digital formats are helping to drive audiences and amplify the impact of audio advertising. 🔊

Radiogauge is a free service that gives advertisers robust data on their radio campaign’s effectiveness, with results benchmarked against competitors. Assess your campaign’s impact, creative strengths, and ROI support. Interested? We have space in our next fieldwork on March 10th. Register by the 5th to get involved:t.co/vhPSpZClBx