James Svoboda 🕊🐢|👥👊|💀🗡

Can you use Ai to create Image Alt Text for Tens of Thousands of Images? Yes. Yes you can. And @IanLurie will show you how. ianlurie.com/digital-market…

Sad news this week industry friends. gofundme.com/f/alan-bleiwei…

@beyondthepaid I've been seeing Spanish language queries in English campaigns for a while now. Translating them into English usually has the same meaning as the initial Keyword, but in Spanish. As always, if they don't convert, exclude them 🤷‍♂️

Ok this is pretty awful. Get ready for all kinds of traffic you don't want.. #ppcchat

We all assume that hidden search terms waste money, but I wanted proof. So I analyzed $20 million in spend, 14 million clicks, across 933 campaigns to see for myself. Turns out they do and to a staggering degree! For every $1 in ads you buy, Google siphons $0.85 in forced inefficiency through hidden search terms. I'm firmly in the "this is not for privacy but for Google to sell low quality inventory" camp, and the rest of the data bears that out. Beyond the lower efficiency, we also saw CPCs that were 52% higher and CTRs that were 44% lower. It was a pretty herculean task getting all this research compiled, and I've written up all my findings in a blog post, which you can find in the first comment!

@NeptuneMoon @Pete_Bowen Untimatly it's about testing LSV and volume and adjusting accordingly

@NeptuneMoon @Pete_Bowen LSV (low search volume) is tough. I often test "City + Service" keyword variations and track which ones are LSV. For the ones that are NOT LSV, i'll run those in their own ad groups if they have enough volume. For just "Service" keywords they'll get a general non-city Ad Group

How to Keep Google Ads Feeling Local When You Serve a Wide Area A friend runs Google Ads for a plumbing firm that services a large area containing several smaller towns. He asked: How do I keep my ads and landing pages feeling local so they convert well when the business serves a wide area? My first thought was that there are there are a few options: - Set up a campaign per town and use geographic targeting to show the right ads to the right people - Group town-specific keywords like "plumber Barrie", "plumber Newport" into their own ad groups. Each ad group would have an ad and a landing page with the town name. - Get fancy and use location detection to dynamically update the town name in the ad and landing page. Each of these has merit and drawbacks: - Google’s location targeting isn’t perfect. Even with the tightest settings, Google shows ads to people in or regularly in the area. This can include neighbouring towns. – Most searches won’t include a place name. "Plumber near me" is far more common than "plumber in Newport." - Google might not match town-based searches to your town-specific keywords. Especially if you're using smart bidding. And they all introduce more complexity: - Managing more campaigns takes more work even if you use tools like portfolio bid strategies and shared assets. - You need traffic-shaping negative keywords to (try to) prevent ads for Newport showing up for Cowes, Ryde, or Binstead. – Multiple landing pages to build and maintain. Five services in ten towns means 50 pages. Having one page per service and changing the town name on the fly makes your landing page system more complex - and it doesn't always work. But the more I thought about it, the more I realised this isn’t just a structural or technical problem. It’s really a conversion rate problem. When someone searches "plumber near me" or "sump pump repair in Barrie", they’re not just asking about geography. They’re using location as a shortcut for something else. They want to know: - Do you actually serve this area? (Is it worth calling or filling in your form?) - Can you get here quickly? (Especially in an emergency.) - Have you helped people like me nearby? (Can I trust you?) Mentioning the town name in the ad or on the landing page probably helps. But it’s not the only thing that matters, and it’s unlikely to be enough on its own. You need to show that you serve the area, you can respond fast if that's important and that you're trustworthy.

@beyondthepaid Back at you Melissa!

#ppcchat gratitude post! I've been a member of #ppcchat since the beginning and I can honestly say it's helped me get to where I am today. I've gotten jobs through people I met here. I've been able to get questions answered and answer questions for others. I've met people who've become close friends IRL. I can't say enough about the value of this community!

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@WhiteHouse How much is this cosrinf the American Tax Payers?

PRESIDENT TRUMP LOVES THE AMERICAN FLAG! 🇺🇸❤️

Mr. Jamar Ramos wrote a deep piece about Working on Emotional Regulation in Digital Marketing digital-eat.com/articles-worki…

@AaronWeiche We new this team had flaws. I had zero expectations we were making the Superbowl and expected a sub-500 season back in August. I'm grateful for the 14 win season.

#Vikings making the Twins collapse look basic.

Adapting to Meta Ads Policy Changes: What Credit Unions Need to Know webranking.com/blog/adapting-…

@AaronWeiche Did anybody ever tell you about...

No thanks.

Yo, Our CEO James Svoboda will be Speaking at the 2024 Engage Conference on PPC next week! #EngagePDX @SEMpdx webranking.com/blog/ceo-james…

Check out WebRanking’s New Website: A Fresh Look for 2024 and Beyond webranking.com/blog/webrankin…

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Did you know that @AnnCoulter is weird? Like make fun of a kid that's different weird Creepy weird

Catch me at @SEMpdx's #EngagePDX Conference in Portland on Oct 17-18! Join me with discount code: JamesSvobodaEngage and save 20% before prices go up Aug 15th - This week! bit.ly/EngagePDX2024