Sub Club

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And we're LIVE on YouTube discussing @RevenueCat's State of Subscription Apps 2026 report. Join us now! Link in the first comment 👇

Live in 1 hour ⏳The biggest subscription app report of the year—decoded. 115,000+ apps. $16B+ in revenue. Real benchmarks. @drbarnard + @Thomasbcn break down what’s working across: → Conversion → Monetization → Retention And they'll be taking your questions! If you’re building a subscription app, don’t miss this. Join live 👇

$0 in outside funding. $1M ARR in 4 months. $6.7M ARR in less than 2 years. @coconoteapp acquired by @quizlet in December. @brttbmn and @zackhargett just dropped one of the wildest app success stories we’ve ever had on @SubClubHQ. 📺 youtube.com/watch?v=Wg70Hl…

📺 youtube.com/watch?v=Wg70Hl…

Now that was a timely Sub Club episode if ever we saw one! 🪩 Full episode link in the comments. Don't miss it 👀

Updates: Happy to share Coconote has been acquired by Quizlet! • $6.7m ARR • ~50% ebitda • 1 billion+ organic views on social • $0 raised

We spoke with @drbarnard at @RevenueCat about our journey and what's next youtu.be/Wg70HlO-5gY?si…

4/ And when users try to cancel during a free trial? Trial extensions beat discounts. Offer 7 extra days. It outperformed discounts and pausing — and keeps users on auto-renew. Full episode: youtube.com/watch?v=Wg70Hl…

3/ The biggest win: moving login to after the paywall. Engineers build login screens first. Then they stay there forever. That friction costs ~10% of users before they've seen any value. Apple/Google already authenticate users — there's no reason to put login before the paywall.

🧵 Doubling onboarding length increased trial starts by 16%. Here's what @coconoteapp learned about converting users before the paywall🧱: 1/ @brttbmn & @zackhargett built Coconote to $1M ARR in 4 months without paid ads. On the latest Sub Club, they broke down exactly what moved the needle on conversion.

Most apps fail before launch. Not because the idea is bad, but because the strategy is missing. Today we’re officially launching StartApp School: a completely free educational resource to help you turn your app into a durable, profitable business. 🎓👇 startapp.school

🚀 Why do top subscription apps use shorter trials? Join @arielmichaeli and @drbarnard from @RevenueCat to unpack the State of Subscription Apps 2026 and see what the data says about trial length, onboarding, and hard vs. soft paywalls. Live Tomorrow 👉 fg.rs/ls73

Watch the full Sub Club Live episode for more paywall optimization insights from @vahebagdasar and @drbarnard: youtube.com/watch?v=HLcj8a…

It works best for: → Utility apps → Apps with annual + monthly plans where monthly has low LTV If that's you, this is worth testing.

@vahebagdasar runs 10–20 paywall experiments every single day. His biggest win right now? Paid intro offers. 🧵👇

@vahebagdasar and @drbarnard will be roasting 🔥 your paywalls and taking your questions again in just ONE hour live on Sub Club YouTube. Don't miss it – link in the comments 👇