Rezonence
1.9K posts
Rezonence
@RezonenceHQ
At Rezonence we believe in the power and value of human engagement; using it to create a sustainable media environment.
London UK Katılım Ağustos 2013
468 Takip Edilen2.4K Takipçiler
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ICO adtech reform: a cause of frustration as much as optimism
mediatel.co.uk/newsline/2020/…
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It doesn’t matter the category, a brands position on social issues ranks almost bottom for importance when buying products/brands.
Source: Reach Solutions.
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Special category data refers to a person's:
Race
Ethnic origin
politics
Religion
Trade union membership
Genetics
Biometrics (if used for ID purposes)
Health
Sex life or
Sexual orientation.
It's more sensitive, so needs more protection.
More: ow.ly/1BMP50xprXM
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@Zielina @newmarkjschool @PrashRez, inventor of FreeWall would be a good addition to your panel @RezonenceHQ
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Genuine consent puts individuals in charge and builds trust and engagement. The GDPR sets a high standard for consent - but often, you won't need to rely on it. Another lawful basis may be more appropriate for your needs. ow.ly/JgnK50xychY #earlybiz
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the Duke of Edinburgh’s Award scheme has come up with a checklist designed to cut through apathy and ‘build character’ for teenagers...and I am thinking it’s a pretty good list for me in my 30’s
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Rowly Bourne: Be proud of the product you sell, that’s all the purpose you should need…
Our regular columnist, @rowlybourne of @RezonenceHQ with some wise words around 'purpose'
buff.ly/2NLA4bl
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Our founder’s latest piece...do agree with him that we are getting lost in purpose and chasing awards rather than being proud of the products we sell? @NewDigitalAge1
Rowly Bourne@rowlybourne
Unpopular opinion, as marketers we should be proud of the products we are paid to sell...instead of spending our company’s marketing budget looking for some higher purpose... Would love to know your thoughts on my my latest @NewDigitalAge1 piece newdigitalage.co/2020/01/15/row…
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The Norwegian Consumer Council is now filing formal complaints against Grindr, a dating app for gay, bi, trans, and queer people and companies that were receiving personal data through the app; Twitter`s MoPub, AT&T’s AppNexus, OpenX, AdColony and Smaato
Ailo@airavn
Proud to present our report on how the #adtech industry is systemically breaking the law and exploiting consumers on a massive scale. We also file complaints against six companies for comprehensive #GDPR infringements. #OutOfControl forbrukerradet.no/side/new-study…
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Amazon really is becoming the biggest data collector in market. It captures what:
- I listen to (prime music & Audible)
- I watch (prime video & Twitch)
- I read (kindle app)
- I buy (amazon)
- where I live
- my family / highlights & dumb photos on nights out (Amazon photo)
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@TomKBowman @gideonspanier @standardcity Agreed and there is a second tier of publishers who are making moves that (if they come off) will deliver profitability in a digital only world!
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