Rob Perry
250 posts


I’m in a WhatsApp gc with 23 CMOs of 8-fig biz. Last week this CMO texted that Claude recommends his product in 9 out of 10 prompts.
Site traffic’s up. LLM traffic CVR is higher than ever.
This guy is 25 years old and knows more about Claude / ChatGPT naming your brand on search than anyone else I know.
I asked him to give a masterclass for my team.
We’re 90 days in, with similar outcomes:
+% of traffic with high intent to buy. 4x meetings from AI literally saying GrowthAssistant.
I asked him to share everything you’d need to know about the first 3 months of starting a GEO program. He sent me this guide that breaks down his entire process:
– High visibility channels + how to play on each one
– Tool suites he trusts and what metrics he lives by
– The easy wins to amplify any size brand in search
Comment “GEO” and I’ll DM this playbook with you.

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deleting soon
a collection of the best LPs to use for google ads rn
our internal landing page team has swiped these to cut our CPAs by 2-3x.
or to tap into new types of traffic.
some brands have scaled to 6 and 7 figures in spend alone
giving it away for the next 48 hrs
like + comment "swipe" and I’ll send it over
(follow so i can DM)
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I just built a Reddit research agent in Claude Code that turns real customer complaints into ad angles 🤯
It scrapes the threads where people actually rant about your category, reads every post and comment, and hands you back a dashboard of pain points, exact customer phrases, and ready-to-test ad angles.
All inside Claude Code.
Perfect for DTC brands and agencies who want ad angles pulled from real customer language, not guessed in a vacuum.
Reddit is the most honest focus group on earth. People say things there they'd never put in a survey or a review with a brand watching.
So if you're writing hooks off your own assumptions — or digging through Reddit by hand, opening tab after tab, pasting quotes into a doc...
This agent runs the entire loop:
→ Give it a product or category + a couple of subreddits
→ It searches Reddit for the threads where people actually discuss the problem
→ Pulls every post and comment
→ Claude reads all of it and finds the patterns
→ Builds a dashboard: pain points, desires, objections, and swipe-worthy phrases
No manual scrolling.
No pasting quotes into docs.
No guessing what your customers actually care about.
What you get:
→ Ranked customer pain points, each with a real verbatim quote
→ The exact language your customers use, ready to drop into ad copy
→ Objections and buying triggers pulled straight from the threads
→ 8-10 ready-to-test ad angles built from all of it
Built 100% in Claude Code.
Want the skill file for free?
> Like this post
> Comment "REDDIT"
And I'll send it over (must be following so I can DM)
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Our head of growth, Ivan Falco, runs $300K/mo in ad spend across Google, Meta, and LinkedIn from his Claude Code terminal.
He built a set of custom skills for Claude Code off the back of real client campaigns, some of them clearing 4X ROAS. Each one handles a single ad-ops job in plain English.
Here's what he actually reaches for:
Google Ads
> negative-keywords: scans search terms and cuts wasted spend
> keyword-analyzer: audits quality scores and surfaces keyword gaps
> performance-auditor: compares timeframes and reveals what actually shifted
Meta Ads
> audience-builder: turns CRM lists into custom audiences
> creative-fatigue-analyzer: catches dropping CTR before you'd spot it
> spend-tracker: tracks budget pacing across every campaign
LinkedIn Ads
> bulk-editor: mass-edits campaigns, ads, and naming in seconds
> bid-optimizer: tunes bids across campaigns in bulk
> audience-builder: builds targeting audiences at scale
He connects the ad accounts, tells the terminal what he wants, and it reads the skill and executes. Most of the work that used to live across three ad dashboards now runs from one place.
Comment "ads" and I will DM you the full ad skills repository.
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deleting soon
a collection of the best LPs to use for demand gen/youtube ads rn
our landing page team has swiped these to scale to $10k-$20k/day spend
many brands have spent well into the 7 figures
giving it away for the next 48 hrs
like + comment "swipe" and I’ll send it over
(follow so i can DM)
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I just built a Claude Code plugin that spies on your competitors' entire funnel 🤯
Every "ad spy" tool stops at the ad.
This one goes past the click → it finds their proven landing pages, tears down why each one converts, and walks the funnel all the way to the edge of checkout.
All inside Claude Code.
Perfect for DTC brands and agencies who keep screenshotting competitor ads but never see what actually happens after the click.
If you're swiping competitor ads for "research," saving them to a board, and still guessing which landing page is doing the heavy lifting...
guessing which offer is actually on the page...
guessing what they're stacking in the cart to lift AOV...
this plugin pulls the whole funnel apart for you:
→ Pulls every active ad from the Meta Ad Library and clusters them by landing page
→ Ranks pages by ad volume × run duration, so you see the proven winners, not the tests
→ Tears down each winning page: hook, offer, social proof, price framing, urgency
→ Builds a cart and reads the gift-with-purchase, bundles, and free-shipping thresholds
→ Walks checkout to capture order bumps and payment-plan offers (stops before "Pay now")
No more screenshotting ads one at a time.
No more guessing which page converts.
No more missing the upsells that fund their ad spend.
What you get:
→ A ranked leaderboard of any competitor's proven landing pages
→ A full teardown of why each one converts
→ Their entire pre-purchase upsell funnel, mapped
→ A SaaS-style report with everything saved locally
Built 100% in Claude Code.
I put together a full playbook showing the exact process to build this yourself — the stages, the scripts, and all of the prompts.
Want it for free?
> Like this post
> Comment "SPY"
And I'll send it over (must be following so I can DM)
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Your media buyer does these manually every week.
Each one is now a free Claude Code skill 👇
that runs on a CSV export in under 2 minutes
1/ Creative fatigue scanner
Tags every ad healthy, warning, or critical based on CTR, frequency, CPC trends.
2/ Wasted spend finder
Zero-conversion ads grouped by theme with exact dollar amounts.
3/ CPA spike diagnosis
Isolates the cause. Ranks by dollar impact.
Fixes the biggest leak first.
4/ Audience overlap detector
Maps all ad sets against each other.
Flags self-competition.
5/ A/B test analyzer
Statistical significance + sample size.
Stops you calling winners too early.
6/ Budget reallocation modeler
Models CPA at different spend levels using your actual data.
7/ Weekly performance report
Exec summary, creative rankings, audience breakdown, action list.
Ready to send.
8/ Ad copy generator
Brief in, 20+ variations out.
Placement specs baked in.
9/ Competitor ad library analyzer
Their active ads → grouped by theme → top hooks identified.
10/ Lookalike audience refresher
Flags degraded lookalikes.
Recommends new seeds and what to retire.
All free. All open source:
→ irinabuht12-oss/marketing-skills
→ AgriciDaniel/claude-ads
→ coreyhaines31/marketingskills
→ mathiaschu/meta-ads-analyzer
No API keys.
No account access.
Just CSV + Claude Pro ($20/mo).
The analysis is automated.
Your media buyer just presses the buttons.
Comment "Skills" and I'll send you the full pack.
(must be connected)

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Self-improving Claude Code skills are f*cking ridiculous 🤯
One loop → 10 test runs, scored against an eval, prompt rewritten, retested, winner kept.
A hook writer skill went from 32/50 to 47/50 overnight.
All inside Claude Code.
Perfect for DTC brands and agencies who have built Claude Code skills but the output is still inconsistent — great 70% of the time, unusable the other 30%.
If you've been manually tweaking your skill prompts one run at a time, re-reading outputs, adjusting instructions based on vibes, and never quite getting the consistency you need...
This method eliminates the entire loop:
→ You define 3-5 binary eval criteria for your skill
→ Claude runs the skill 10 times with varied inputs
→ A separate evaluator scores every output against your criteria
→ It identifies the most common failure patterns
→ Rewrites the skill prompt to fix what's failing
→ Retests and keeps the winner
→ Repeats until the score plateaus
No manual prompt tweaking.
No reviewing every output by hand.
No "it worked that one time but I can't reproduce it."
What you get:
→ A skill prompt that's been through 50+ automated test runs
→ A scored improvement log showing exactly what changed and why
→ Eval criteria you can reuse every time you update the skill
→ A method that works on any skill: hooks, briefs, ad copy, scripts, reports
Inspired by @karpathy's auto research repo, the same loop AI labs use to improve their own models, applied to your creative workflow.
I put together a full playbook showing how to set up the eval, the exact Claude Code prompt for the improvement loop, and starter eval criteria for the 5 most common DTC creative skills.
Want the playbook for free?
> Like this post
> Comment "IMPROVE"
And I'll send it over (must be following so I can DM)
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These 10 Claude Code skills are completely insane 🤯
Competitor audits, creative briefs, 20 hook variations, ad copy, static ads, and weekly performance reports.
All inside Claude Code.
Perfect for DTC brands and agencies who are still prompting Claude from scratch every time — re-explaining your brand voice, re-describing your brief format, and spending 30 minutes before Claude even starts doing useful work.
If you're running the same creative workflows every week but starting from zero in every Claude session...
These skills eliminate the entire loop:
→ Competitor Ad Research Agent: Drop a brand name, get a full creative audit: hooks, messaging angles, ad formats, CTAs, and "steal this" angles. No more scrolling the Ad Library for an hour.
→ Creative Brief Generator: One prompt, complete brief in your exact template. Hooks, concepts, visual direction, brand voice: all loaded from your own files.
→ Hook & Script Writer: 15+ hooks categorized by type (curiosity, problem-agitation, result-first, social proof). Full 30-60s scripts with hook → problem → mechanism → proof → CTA baked in.
→ Ad Copy Variation Engine: Feed it one winning ad, get 20 variations: each targeting a different persona and pain point. Same structure, different angles. Creative fatigue solved.
→ Weekly Report Writer: Drop in your Meta ads CSV. Get the narrative summary, anomaly flags, creative fatigue alerts, and recommended next steps. The report nobody wants to write, done in 60 seconds.
→ Creative Fatigue Detector: Flags ads before they die. CTR trending down, frequency climbing, conversion rate dropping: caught in hours, not after three days of wasted spend.
No re-explaining your brand in every session.
No inconsistent output across your team.
No prompting from scratch when the workflow is the same every time.
10 skills., copy-paste straight into your Claude Code.
They just work.
Want the full Skills Pack for free?
> Like this post
> Comment "SKILLS"
And I'll send it over (must be following so I can DM)

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I just built a Claude Code SEO agent that replaces your $200/mo. Ahrefs subscription 🤯
One prompt → keyword gaps found, competitors mapped, content written in your brand voice, rankings tracked on autopilot.
All inside Claude Code.
Perfect for DTC brands and agencies who know SEO matters but never have the bandwidth to actually do it consistently.
If you're paying $200/month for Ahrefs & SEMRush, opening it once to export a CSV, then closing it until next month...
This agent runs the entire loop for you:
→ Connects to Google Search Console and pulls your real ranking data
→ Finds your "gap zone" — keywords at positions 5–20, one article away from page 1
→ Uses Apify to scrape who's outranking you and exactly why they're winning
→ Interviews you once about your brand, customers, and positioning
→ Writes content in your voice — not generic AI output that tanks after 90 days
→ Tracks rankings weekly and feeds what's working back into the next cycle
No $200/month tools you barely open.
No freelancers writing content that sounds like everyone else.
No manually checking rankings and forgetting to act on it.
What you get:
→ Keyword cards with a specific action recommendation for each gap zone opportunity
→ A competitive breakdown — who's beating you and the exact fix for each keyword
→ A weekly content plan generated from your real GSC data
→ A brand voice profile Claude uses for every article it writes
Built 100% in Claude Code with Google Search Console.
Full playbook is on GitHub — skill files, brand interview, and the exact weekly workflow.
Want it for free?
> Like this post
> Comment "SEO"
And I'll send it over (must be following so I can DM)
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Claude Cowork + Meta Ads is absolutely wild 🤯
I built an AI creative system that does what most ad teams can't.
Every AI model I tested fell flat on ad creative.
Generic hooks, surface-level angles, zero understanding of what actually converts on Meta.
Then I got inside Claude Cowork.
12 hours later I had a full system dialed in for paid social creative.
Here's what it does:
→ Analyzes your best ads and tells you exactly why they're winning
→ Generates fresh angles segmented by buyer awareness level
→ Writes first lines engineered to stop the scroll on Meta
→ Builds execution-ready briefs your creative team can run with immediately
→ Flags when your current ads are going stale and suggests pivots
All inside one Claude Cowork workspace. No plugins. No extra tools.
Here's who this is for:
Brands spending $50K-$500K/month on Meta who are stuck in the same cycle:
-> Your creative team keeps testing random ideas
-> Your winners eventually die and the replacement process is slow
-> Nobody can produce volume fast enough to keep up with the algorithm
This system turns a week of creative strategy into a single afternoon.
I packaged the whole thing into 50 ready-to-use prompts across 5 categories:
-> Winning Ad Analysis
-> Angle Generation
-> Scroll-Stop Hooks
-> Creative Brief Builder
-> Ad Refresh & Fatigue Prevention
Copy, paste, run.
Want access for free?
> Like this post
> Comment "COWORK"
And I'll send it over (must be following so I can DM)
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I’ve compiled 9 exclusive guides to help you build and scale your AI income:
📘 $15K MRR with 10K Followers
📘 AI Influencer Monetization
📘 UGC & VEO3 Ads Guides
📘 Info Product A–Z Guide
📘 $5 Offers Playbook
📘 Leverage AI for Digital Products
📘 Betting Community with AI
...and more!
Normally worth $299, but I’m giving it away 100% FREE for the next 48 hours.
To get access:
1️⃣ Follow me (so I can DM you)
2️⃣ Like & Repost this post
3️⃣ Comment “SEND”
💥 Free for the first 5000 people only!

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If you ignore your research, you’ll never scale.
After generating $100M, I’m giving away what we use internally:
👉 Step-by-step instructions
👉 The frameworks we use to break down competitor's strats
👉 Proven prompts to speed the whole process up by a ton
👉 A plug-and-play Notion template you can duplicate for your own brand
Want it?
Like + comment “RESEARCH” and I’ll send it over.
(Must be following)

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The best investment strategy in 2026?
AI publishing.
• Find people’s problems
• Package the solution inside a 90-page PDF
• Sell it on Amazon KDP
I made $109,000 in 90 days doing this.
But obviously, there’s more to this business.
I’m finally sharing my $50k/month eBook publishing strategy.
It’s usually reserved for my paid students, but you can access it free for the next 24 hours.
Like this post
Comment “90”
I’ll send you the link to my strategy for free.
Make sure you’re following so I can DM you.

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I spent 20+ hours building the ultimate DTC swipe file.
28 of the top 8 and 9-figure direct response brands. 168 winning ads. One file.
Send this to your ad strategist to get the creative juices flowing!! It showcases the 6 highest-performing ads for:
- Norse Organics
- Gruns
- Kovaria
-Serene Herbs
-Rosabella
- Kind Patches
- Happy Mammoth
- Primal Queen
-Resilia Oil Of Oregano
- 40 Plus & Fabulous
-Emma
- Nooro
- Loop
- Hike Footwear
- Spartan
- Hollow Socks
- Hi-Smile
- Blissy
- Feals
- GroundingWell
- Armra
- Petlab Co.
- Heights
- Primal Herbs
- Everyday Dose
- Ryze
- City Beauty
- Ka'Chava
Comment "FILE" below and I'll DM it to you.
No email. No opt-in. Just follow + comment.
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