Rock Trembath

@danielfoch Probably a dip in the avocado toast market

The largest generation in history needs to sell the most expensive houses in history to the most indebted generation in history. What could go wrong.

@firstfruitsapp having tried this a couple times, I can tell you Finding someone that can stay accountable and commit to the work is the hardest part of this business model.

I was thinking… why am i doing one-on-one consulting calls where i could just become a co-founder in somebody's business and show them step by step how to scale and then split the profits with them? who's down? Requirements: - must have a completed mvp - idc if it’s vibe coded - you would be doin 100% of the marketing - I’m sharing step by step what you need to be doing - must be able to work 20 hours per week MINIMUM in this businesses

We're running AI creative on meta. People in the comments are pissed. But the conversion numbers are great. I think the rage engagement is helping.

People often claim that prompt tracking cannot work because every prompt is unique. We ran the numbers and can confidently say that this concern is not justified. This conclusion is based on two experiments: 1️⃣ We analysed two sets of prompts that were written by Rand Fishkin’s followers. 2️⃣ We created our own prompt sets where we changed a set of base prompts by the minimal possible amount as often as possible without changing the intent Here are the facts: • While every human-written prompt was unique, 90% fell into a bucket of similarity where the likelihood of a brand being mentioned in the LLM answer does not really change. • The style of the prompt matters a lot. Asking for the best or a list can greatly increase the number of mentioned brands. Giving the LLM a role (“you are an expert on SEO”) leads to fewer brand mentions. • Both top and bottom of funnel prompts are robust against wording changes. Mid of funnel prompts however are much more sensitive. Small variations can quickly surface different brands in the answers. • In ChatGPT and Perplexity, constraints reduce the number of brands shown. In Gemini and Google AI Overviews, constraints actually increased the number of brands. Potentially by triggering additional fanout queries. • The length does not matter. As long as the intent stays the same, conversational fillers words do not significantly impact AI answers. What does this mean for me? • Do not obsess over exact prompts wordings. Focus on topic, intent, funnel stage, and context. • Consider to be more granular in the mid of funnel prompts you are tracking. Here every prompt variation is most likely to surface additional brands, sources, and insights.

"Most ____ don't have a ____ they have a ____." Is my new new llm slop pet peeve

@DegenApeDev Cad or USD?

As a Canadian, Would you trade your citizenship for 1 million dollars?

I like how silicon valley realized plumbers exist in the last 12 months

Best I can do is 15 extra unfinished ones 😆

@tomfgoodwin It's because we're no longer advertising, we're going to market 😆

Maybe it's because I'm closer to the industry than any other, But it feels like advertising is an industry that has probably changed the most ( in terms of culture, scale, impact) The industry I went into is completely different to the industry today. It's quite an unpleasant, grubby, tactical place today.

The ' social media manager ' has developed into one of the wildest job descriptions in the modern marketing team. I just saw one posted - strategy - creation - moderation - trend monitoring - relationship management - analytics Drive revenue and be on-site everyday for 45k.

@top5seo @harpreetchatha_ Still better than the $10 article you would buy on Fiverr back in 2016

If you can't be bothered to write an article, why should anyone bother to read it? LLMs produce the average of the average, no matter how fancy your pipeline is. Here we have (I assume) Claude Opus, hooked in to everything, yet Gemini Flash Lite (hooked up to nothing, and given zero to work with except a title and some headings) produces content that could be a drop in replacement for the bulk of it. This is the very definition of commodity content. Dull, forgettable, exists for the sake of existing. Ranks because of domain authority. Posting about it publicly draws attention to it. In many cases, that's not ending well. Was "SEO content" like this before LLMs? In many cases, yes. But it didn't have to be. And it still doesn't. It's a choice.

Just created a Paper clip plugin for the @kweverywhere API. Anyone interested?

@BradMichelson This is the part they don't tell you. It usually involves getting a massive people to do a behavior change, and people don't like change.

Category creation sounds exciting until you realize it means spending two years explaining what you do before you can sell it.

Tony Robbins selling an AI Master class, are we in a bubble?

🤓

@GrammarHippy People keep saying remotion is the way to go but I have not been able to get a reliable, usable result yet.

Anyone using Claude to create video ads? Are there case studies for that yet?

@gaganghotra_ Cuz we don't know each other

Why I've never come across a CMO from SEO background 👀

@crasswonder Disagree. Toronto is a bunch of people from Kitchener acting like they're in New York city lol

Allow me to set the record straight once and for all. Montreal is if Brooklyn was the whole city. Toronto is Chicago. Vancouver is Seattle. Halifax is if Portland Maine was in Alabama. No other Canadian cities exist or matter

Ai design tools are cool and all, but have you ever just put text on a picture in Instagram, exported it and run it as an ad. I've got a couple that are absolutely slaying 'brand' creative

@Mashcr0ft It's looking like we're going to just regulate all the tools that would give us an advantage

The US economy is one order of magnitude larger than the Canadian economy. The coming revolution will grow existing economies many orders of magnitude. Through technical greatness, the gap could be closed very quickly if we so choose.