Roy Povarchik

I’ve been back in the trenches running organic media for the past few months. And wow… social media is not the same game it was a few years ago. As I dug into research, spoke with operators of massive channels, and ran experiments myself, I kept coming back to one big fork in the road: 👉 Trends vs. Formats Trends: Copy a structure that’s already winning (lip-syncing, skits, sounds). Formats: Build a repeatable structure, voice, or style that becomes yours. Here’s the kicker: Trends = fast reach (impressions, spikes, viral moments). Formats = lasting brand (memory, recognition, loyalty). And most marketers? We fall into the trends trap first, because those numbers feel good. But should we? (Link to post in the first comment)

Podcast hosting is coming to @RiversidedotFM and this is a game changer

@RiversidedotFM Amazing, this literally lifts the last technical barrier in podcasting.

This is an intervention. Now you can do it all in Riverside; record, edit, AND HOST your podcast, because your workflow shouldn’t be complicated or confusing (like this video).

Editing was always the part I dreaded most when producing Strike Gold (shoutout to Jonathan Kahn) and Talking Dads (go Ben Kelmer!). With @RiversidedotFM 's new chat-based editing feature, what used to take hours now takes just minutes.

Chasing trends on social media is like playing a cover song. It’s a shortcut to get the crowd to sing along, but they’re there for the song — not for you. Covers can get people to notice your band. But if you don’t transition into your own music, they’ll forget your name the moment the lights go out. Same goes for your original point of view for your content

Trends get you noticed, but formats make you unforgettable. Want endless impressions? Chase trends. Want real brand love and loyalty? Build your own format. Here's why it works: substack.com/home/post/p-17…

@stephenrobles It's actually getting a lot of attention at our house. Yesterday at the launch people got excited over this color. Some referred to it being a tribute to Taylor Swift

Just asked the wife what iPhone 17 Pro color she would choose. Her answer may have swayed me: “I don’t care for the others, at least the orange is something to look at.” ☠️

We may not build rockets, but we do build the tech that powered @elonmusk's AMA stream.

@stijnnoorman story

I got 27.2M impressions on X in 30 days. I wrote an ebook on storytelling to help you do the same. FREE for 48h. Want it? • Like + reply 'story' • Follow me (so I can DM) RT isn’t required but appreciated.

No one sweats harder than Apple’s PMM trying to find a new way to say: ‘Our best iPhone yet.’ #AppleEvent

@Kori_Penguin You should hahaha, try Riverside

@ToryDomK @adriansanpei Si te pasas a Riverside, básicamente puedes prescindir de 3 o 4 programas (y ahorrar alrededor de $500).

@adriansanpei Streamyard como $400 Leonardo IA como $ 300 Canvan no es IA pero cuesta $150 Suno como $300 Ya mejor no sigo sumando 🥲

sin darme cuenta ya me ando mamando casi mil pesitos al mes en apps de ia: ChatGPT - $399 mxn Runna - $199 mxn OpusClip - $300 mxn tú cuáles usas y cuanto cuestan?

@1ouanity Why don't just use Riverside? It sounds like a studio no matter what microphone you use

I need the best microphone settings for Streamlabs my microphone keeps picking up all background noises

@RecoveryAddict2 @The__Neth @rodemics Have you tried @RiversidedotFM? DM me, I'd love to help

@The__Neth @rodemics I can’t wait to dump StreamYard with all its issues!

Turn your RØDECaster into a GLOBAL remote studio, with the RØDE CallMe feature - available now! 🌎 #RØDECaster #audioproduction #podcast

@alfieD_YT Did you try @RiversidedotFM instead?

Streamyard is acting up had to cancel. Won’t show my camera on screen absolute nightmare. Sorry guys

Read the full post here: roypovarchik.substack.com/p/trends-make-…

I’ve been back in the trenches running organic media for the past few months. And wow… social media is not the same game it was a few years ago. As I dug into research, spoke with operators of massive channels, and ran experiments myself, I kept coming back to one big fork in the road: 👉 Trends vs. Formats Trends: Copy a structure that’s already winning (lip-syncing, skits, sounds). Formats: Build a repeatable structure, voice, or style that becomes yours. Here’s the kicker: Trends = fast reach (impressions, spikes, viral moments). Formats = lasting brand (memory, recognition, loyalty). And most marketers? We fall into the trends trap first, because those numbers feel good. But should we? (Link to post in the first comment)

@cliftonsellers You can't afford my services

You got 5 words Sell me your service

My podcast co-hosts and I used to spend so much time creating collateral marketing materials to promote each episode. Now, everything we need - social posts, viral reels, blog posts, thumbnails - is basically done for us with Riverside’s new Co-Creator. This will save us HOURS!

@ionleu Remembering launch day is just another day, and prep for a marathon. And make sure you have a great feedback loop in place (even incentivized)

what are top tasks to do before launching your product?

What’s one small thing you do just for you every day? Can be journaling, 5 mins meditation. Sourcing ideas here