Ryan Greives

See you over there? @ryangreives" target="_blank" rel="nofollow noopener">threads.net/@ryangreives

I still think communications is dramatically underpriced as a competitive moat. You can listen to ten CEOs talk and maybe 1 of them has really done the work in building a compelling, unique narrative. People underestimate how much a startup = narrative.

@peeplaja *ensure the right

@peeplaja Agree to disagree. Plenty of ways to the right audience and quality.

92% of B2B buyers only purchase from vendors already on their "day-1" shortlist. Yet most B2B marketers have no clue if they're making that list. Share-of-search? Only shows the 5% actively buying today. Pipeline data? You've already won or lost by then. Social metrics? Vanity numbers that don't predict deals. Here's what actually works: survey-based brand tracking. It's the only way to measure what matters most—whether you're in the minds of the 95% who aren't buying yet but are forming tomorrow's shortlists. How many people do you need to survey? Precisely targeted 100 category buyers is enough. A 100-respondent B2B survey gives you: → ±9.8% margin of error (plenty tight to spot meaningful shifts) → 5-10% of your total addressable market (way higher than consumer research) → Stable directional insights Google and Bain found that shortlists have shrunk from 6 suppliers to 3.5 today. And 62% of decision-makers finalize that list without ever talking to sales. Miss the initial cut? You're done. What to track in brand tracking surveys, three metrics matter: 1. Unaided awareness: "Name vendors you'd consider for X" 2. Aided awareness: "Have you heard of...?" 3. Preference: "If you had to decide today...?" Add 2-3 perception questions tied to your positioning. Run it quarterly if you're in a competitive category, semi-annually otherwise. Open-ended questions reveal why you're making (or missing) shortlists: "Credible enterprise-grade security" vs "Too expensive" "Innovative technology" vs "Unproven startup" That's your roadmap for messaging, product, and go-to-market. While your competitors chase vanity metrics, you'll have a direct line to what actually drives deals (mental availability among future buyers). Survey-based brand tracking isn't just measurement. It's competitive intelligence disguised as market research.

@peeplaja I’ve ran most of them using Centiment.

@RyanGreives what are you using to run brand tracking surveys?

Meanwhile, the U.S.: Let’s add more lanes. 🤦‍♂️

@webflow I love you, but your delays and unhelpfulness in customer support have been unacceptable. Current SSL certificate generation issues appear to be a bug/issue within Webflow, forcing us to have a site redirect going on 48+ hours. How is this acceptable?

@realJustinJax Burn it all down. I was a Ballard apologist into this year. He’s had a decade of some solid picks, but never building a winning team. Gus 100% needs to go, especially after today. I was torn on Steichen, but I can’t say AR improved a ton this year and the buck stops with the HC.

@realJustinJax Leave him in New York. Embarrassing season.

@kyleplacy I’ll give them and Gus some props, considering how much they’re on the field. Just a waste of a season. Doesn’t feel like we’re building anything. No identity. Not 100% sure if AR is truly our future. Just some dudes trying hard.

@RyanGreives Our defense has looked amazing.

Yep, I think my NFL fandom is up for sale. How do I let teams know I’m in the portal?

@joelbhoughtonjr @bluesky Seems sus. Google+ or bust

@RyanGreives Most do it in a Tweet or an IG story. Be bold and do it on @bluesky

@kyleplacy How about now? lol

@RyanGreives I’m not quite there but it’s close.

.@AdamSchefter confirmed: HE’s IN THE PORTAL AFTER THAT PICK

@jbillingsley It’s only a matter of time with the Colts continuing this showing for the last decade.

@RyanGreives #BillsMafia welcomes all

Me in bed when the leg cramp hits at 3 am

1 or a combination of these: 1) They don’t have good product marketing and/or brand/copywriting skills 2) They’re scared to offend or take a risk 3) They’re trying to appeal to everyone 4) Marketing/messaging by committee

@alischwanke I’d watch it. We’ve incorporated it into a few of our processes, but I know there is so much more we could be doing.

Considering shooting a video that shows how I write using AI. Like my whole process. Research. Outlining. Revising. Editing. Posting. Not sure who would wanna watch that, but I kinda want to do it

When someone sees how many tabs I have open…across two windows…

Do you quickly note the time and settings (e.g., car details, person’s clothing) when you’re out and about and something seems odd just in case something IS going down and you’ll need to be a witness and eventually tell your story on a Netflix true crime doc, or are you normal?