Ann Smarty

Checking our clients' digital PR campaigns we did 6+ months ago, I am seeing them become the top cited sources for LLMs, even for pretty huge sites. There's, of course, a lot into that (apart from the fact that LLMs do love citing stats): ✅ Solid organic findability (direct correlation with citability. PR projects that didn't end up ranking well in Google are not cited that well) ✅ Strategic (and ethical) seeding on Reddit I've seen many studies that LLMs seem to "trust" sources that regularly publish authority-driving content (original research, whitepapers, etc). Whether it is because they are like people (original research makes people believe a site is kind of a big deal) or because of all other signals (mainly, organic search visibility), but it surely works! Bottom line: If you want to get cited by LLMs, invest in original research in your niche!

@DavidGQuaid @edwardeachday

@edwardeachday As always full of actionable ingots - @seosmarty has 14 years experience building brand presence on Reddit

Brands NEED to be taking Reddit seriously!!

Great PodCast on Reddit Marketing Strategies and where brands are going wrong with @edwardeachday and @seosmarty coming out tomorrow featuring insights you're not going to get from any other agency on the just the marketing side of things.

I hate what AI (or rather people using AI irresponsibly) is doing with social media. LinkedIn AI automation is insane. Facebook / Instagram is flooded with AI pictures and videos. Reddit (or rather poorly moderated subs) is drowning in AI-generated posts and comments. I have to wonder, are social media executives going to do anything about it? (Beyond encouraging it with native AI features ugh!)

This was so good that I stole it to my subreddit reddit.com/r/SEO_for_AI/c…

@lilyraynyc Precisely

Trying to learn about AI search from LLMs:

The new brand-query filters save time, although the functionality is not new. "Search Console Adds Brand Filters." Via @seosmarty. practicalecommerce.com/search-console… #seo #ecommerce

@CChirchi Not even close but growing

@seosmarty whoa what'd the client numbers reveal?? claude winning?

Inspired by recent claims from Airbnb, reporting their LLM traffic performed MUCH better than any other source (without giving any details), as well as recent developments (with Claude picking up in general popularity), I've looked at some of our clients' numbers. I saw very similar trends everywhere, so here's one screenshot. Overall: ⤵️ ChatGPT traffic is down, but still top LLM referral traffic ⤴️ Gemini traffic is picking up (tends to be #2 source) ⤴️ Perplexity traffic is up just a little bit (engagement rates are very comparable to Google) ⤴️ Claude traffic is up just a bit 🤏 Overall, all of these sources are not yet anywhere near the top. In this particular case, ChatGPT is #19 source beneath Bing, Yahoo, and DuckDuckGo!!! If you would like to check your sites (please do) and compare with what I am seeing, here's the regex I used to filter LLM traffic: .*(chatgpt|openai|perplexity|gemini|google\.bard|anthropic|claude).*

Reddit removed the “noreferrer” attribute, so GA4 has been properly recording Reddit referral traffic since Feb 1. As someone who builds Reddit campaigns for clients, I am very excited about having more data to report on 🔥

Seeing VERY abrupt Web Guide results for some "What is..." queries. I mean... The answer is pretty straightforward for those, but what about helping me find out more and continue learning + searching? Here it "Deeply analyzed 13 results, 6 selected." (2 of them are the same URL), and nothing beyond that. Is this new @rustybrick? Never expected Google to try and steer in this direction :)

Not a rare* sight these days: ⤴️ Rankings are up ⤵️ Organic traffic is down ⤴️ Branded traffic is up *Actually, in most cases, rankings are also down, so maybe it is quite rare after all :)

@Hobo_Web @JohnMu I don't understand why you were hiding! Looking 👑!

@seosmarty @JohnMu Funnily enough, I was just writing a bio for you lol. srsly. Aye! The catfish is over 🥸

Does Schema help LLMs? "the short answer is yes, no, and it depends.... " and "Your "best geo insurance comparison site" isn't going to rank better by adding insurance markup" via @JohnMu A lack of Schema is clearly not a hindrance in my recent experience.

How to Market on Reddit Without Getting Shadowbanned Warm Up + Posting S... youtu.be/l196TRSXcX4?si… via @YouTube

@iamkarolk Not really. Reddit has business accounts and verified business accounts. It is definitely made for businesses who are ready to be there

@seosmarty Reddit was never meant to "be for marketing." People who market there by hand and people who do it through bots are all the same people. There's no difference between the two. Except the first sit on their high horse and complain about "those pesky bots destroying the market."

THIS! THIS IS EXACTLY THE TYPE OF TOOLS THAT MAKE IT MUCH MORE DIFFICULT FOR BUSINESSES THAT ARE WILLING TO DO IT RIGHT! Also, the reason why mods are banning profiles left and right these days. Also, the reason why Reddit has introduced anti-bot filters and automods (both work well btw). On a side note, I cannot imagine a business founder who wouldn't care about their brand to the point that they entrust the brand's reputation to BOTS 😬 😨

@YoungbloodJoe Done

@seosmarty DM is good

@YoungbloodJoe Don't want to promote them, can DM. We are enforcing, "Feel free to promote but be transparent about affiliation and reply to comments" rule but yeah it is a struggle!

@seosmarty Which one is this? Yes - we mods are banning virtually any and all comments recommending a brand or business now. It is that bad. I am tackling it on a sub by sub basis, trying to find ways for legitimate mentions vs. bots or spam, but it is extremely hard.