Shaun Anderson

Codename: Agency - hobo-web.co.uk/codename-agenc…

@nick_eubanks Step 2 takes everybody out the first time 🤠

@Hobo_Web >.< I think part of it is seeing kids masquerading as owners. I was once young too, and I love the ambition. I really do. But the ego and entitlement.. it's overflowing

Holy fucking shit I can just make up ideas that sound like real businesses, without ever actually building or sustaining a business, because the internet Internet godz are good, and if it makes sense in a tweet I can get impressions, Nevermind making payroll, paying rent, covering paternity leave, managing a career ladder, raises, coaching, losing clients, you know.. ACTUALLY RUNNING A BUSINESS #Ballaz

THIS! THIS IS EXACTLY THE TYPE OF TOOLS THAT MAKE IT MUCH MORE DIFFICULT FOR BUSINESSES THAT ARE WILLING TO DO IT RIGHT! Also, the reason why mods are banning profiles left and right these days. Also, the reason why Reddit has introduced anti-bot filters and automods (both work well btw). On a side note, I cannot imagine a business founder who wouldn't care about their brand to the point that they entrust the brand's reputation to BOTS 😬 😨

GSC data for the last ~7 days is wonky AF!!!

@seosmarty @JohnMu

@Hobo_Web @JohnMu I don't understand why you were hiding! Looking 👑!

Does Schema help LLMs? "the short answer is yes, no, and it depends.... " and "Your "best geo insurance comparison site" isn't going to rank better by adding insurance markup" via @JohnMu A lack of Schema is clearly not a hindrance in my recent experience.

@seosmarty @JohnMu Funnily enough, I was just writing a bio for you lol. srsly. Aye! The catfish is over 🥸

@Hobo_Web @JohnMu I didn't recognize you, Shaun. Thought someone was using your name until I saw the username 😅

Could AI-generated content rank? Yes. And it may last about three months. We built 20 new domains and published 2,000 articles with no human input. In 36 days: - 71% got indexed - 8 sites ranked for 1,000+ keywords - 122K impressions 3 months in: completely gone. Was AI content the problem? Not exactly. The problem was publishing AI content with no strategy and no SEO behind it. These were new sites with no backlinks, no authority. Once Google picked up on that, the rankings dropped. And we’ve also seen the opposite: when AI-generated content is reviewed by a human and published on a strong domain, it can keep ranking and drive clicks. 📌 Read the full experiment: seranking.com/blog/ai-conten… We’re running new experiments now, and we’ll be sharing the results along the way. If you want us to test your theories too, drop them in the comments 👇

Bug testing with AI as a vibe coder

@SeoTudent ffs 🤣

@Hobo_Web Krazam has made a video about this and I low-key hate how much I relate to it: youtube.com/watch?v=dLTUqP…

I've automated stuff for 20 years... The challenge with automation is that the more complex the aim, the more fractal-like the analysis becomes. This is the true wall for most, I would think... the vibe coding valley of death. You literally need some letters after your name... like OCD, etc., to make it through.

The amount of data attached to queries in GSC can vary *wildly* by account. Some have ~80%. Others have ~20%.

Meet the new Stitch, your vibe design partner. Here are 5 major upgrades to help you create, iterate and collaborate: 🎨 AI-Native Canvas 🧠 Smarter Design Agent 🎙️ Voice ⚡️ Instant Prototypes 📐 Design Systems and DESIGN.md Rolling out now. Details and product walkthrough video in 🧵

👀 Interesting insights from @_oshdavidson / @AirOpsHQ research about The Influence of Retrieval, Fan-out, and Google SERPs on ChatGPT Citations: * 85% of Sources ChatGPT Retrieves Are Never Cited: Pages with stronger title-query alignment and clearer language were more likely to earn citations. * 32.9% of cited pages that appeared in any top-20 SERP were discovered only through fan-out. That means tracking the original keyword alone is not enough to understand where citation visibility is actually won. * Pages Ranking #1 in Google Were Cited 3.5x More Often Than Pages Outside the Top 20 SERPs (tell me again that SEO dead 😉 not) Much more! Read: airops.com/report/influen…

@Hobo_Web @JohnMu Where Schema is useful - like hotels, flights, jobs - you'll know if Google is reading it or not.

@DavidGQuaid @JohnMu I agree

Where do you see Google passing over a page without schema? There are specific cases where Google reads schema. And there are specific cases where it doesn't. FAQ schema is the most commonly quoted and the least applicable schema - its actually reserved for a tiny fraction of a % of use cases. In other words - people are publishing them not aware that if they took the schema out - nothing would change. This is no different to a superstition

Anecdotal: I get the feeling Google is just showing fewer best and top expert listicles these days, reverting back to featured snippets, rather than trying to deal with the spam. Same effect for us at this end of the pipeline.

@DavidGQuaid I knew you'd say that as soon as I heard it ... so I'll bite. The same kind of activities that lead to a sh/t ton of links and nobody searching for your brand. (ducks). Of course, you'll need to define if we are calling links SEO etc etc 🤣

Too Much SEO. Got to admit thats a new one.

@DavidGQuaid I don't agree with autopublishing to non-owned media at all, you will be glad to hear. I am focused on optimising growth through channels you own and can connect and publish through. Maximum, consistent signal without spam.

@Hobo_Web HITL Bot spam is evading Reddit Systems and many mods incredibly well. I could show you threads with just different bots as entire subs become playgrounds. I worry about Reddit

When LLMs get to the point you can perform agentic bot actions from chat.....game changer Like imagine being able to do research - like what brand is mentioned most on Redd it etc

Starting to make sense now.. on its own quite the anti-scrape measure as I’ve found 🤠