Social Media Strategies Summit

Hashtag campaigns, creative storytelling, and smart engagement strategies are redefining how public agencies use social. From @OKCPD to @USPS and @wsdot, these examples show what’s working! Check out what these agencies and others are doing to excel: hubs.ly/Q048Zfh30

If you think @LinkedIn is just a networking platform, you're missing out on great brand visibility opportunities. From company pages to document posts and lead gen ads, this insightful breakdown covers the features all brands should be using right now: hubs.ly/Q048ZxFZ0

At October's #SMSsummit for Higher Ed, Maria Rives will share how a governance-first approach brought structure, accountability and strategy back into focus at @FIU. Learn more about her session here: hubs.ly/Q048Zf5W0

In their #SMSsummit for Higher Ed session, Jenna Spinelle & Bill Zimmerman of @penn_state will explore how higher ed communicators can work with YouTubers, podcasters and other creators to amplify faculty expertise. Learn more here: hubs.ly/Q0486gFv0

By the time a trend hits your feed, it’s already on the way out. This article breaks down where early signals actually live, how to spot them sooner and the 4-question filter to decide if it’s worth acting on: hubs.ly/Q04860zz0

Running social media solo in higher ed means juggling everything at once. At April's #SMSsummit for Higher Education, this “Ask Us Anything” session will focus on prioritization, boundaries & burnout. Bring your questions for Lauren Rios of @calbaptist: hubs.ly/Q0486f8-0

Higher ed social media can feel chaotic, but it doesn’t have to. Inspired by a recent #SMSsummit for Higher Ed session with Maree Jones of @UABNews, this article covers how to reduce burnout, set boundaries and focus on high impact work. Read more: hubs.ly/Q0486dwN0

At April's #SMSsummit for First Responders, Joseph Porcelli from @Nextdoor will share how agencies can turn awareness into action using Alerts, Polls & real-time engagement across the platform. Practical takeaways you can apply right away. Learn more here: hubs.ly/Q0486h-z0

AI is now part of the social media workflow, but teams must balance efficiency & authenticity. In his #SMSsummit for Higher Ed session, Lawerence Synett of @JohnsHopkins will share how AI can support social strategy while protecting brand voice: hubs.ly/Q046M2XB0

Outdated assumptions still shape how many brands approach influencer marketing, often leading to underwhelming results. This article busts 5 common myths, from the obsession with follower counts to the idea that it only drives awareness. Read it here: hubs.ly/Q046LYxP0

Choosing where to invest your social media budget starts with the right analytics. Our latest guide compares 18 tools including @DashSocialHQ, @Supermetrics, @SocialBlade and many more to help you measure what actually works. Read the full breakdown: hubs.ly/Q046PvY50

Paid social is entering a pivotal phase. @Meta, @tiktok_us & @Reddit are racing to automate creative, targeting & optimization with generative AI while CPMs rise and brand safety standards shift. Where is efficiency strongest right now? Read more here: bit.ly/4skPynd

Inspired by a session at a recent #SMSsummit for Higher Ed with Morgan Campbell of @PurdueBusiness, this blog shares how her team tackled brand misalignment across 50+ social accounts following a major rebrand. Read the full breakdown and key takeaways: bit.ly/3OGNlnR

Are fast food brands running out of pricing power & turning to culture instead? From @McDonalds movie tie ins to @BurgerKing inviting texts to its president & @CarlsJr reviving Paris Hilton with an AI throwback, this piece explores the new value playbook: hubs.ly/Q0453Jmp0

When every campus partner wants airtime, strategy can dilute quickly. At October's #SMSsummit for Higher Ed, Brenna Green of @kenanflagler Business School will clarify doubts on how to prioritize requests, set boundaries & handle “just post this” emails: bit.ly/4rccbJO

When someone asks “Is that good?” about social media achievements, how do you answer? At #SMSsummit Higher Ed, Courtney Witmer, Assistant Director of Social Media at @penn_state, will share how to measure the right KPIs & use analytics. Learn more: hubs.ly/Q0453Fsf0

Can social media help prevent a crisis before it escalates? Our latest blog highlights insights from a recent #SMSsummit session with Rachael Hagerstrom, Dir. for Strategic Communications at @UMassNews, on spotting risks & strengthening response processes: hubs.ly/Q0453HqZ0

Is posting to social every day actually driving impact? Or is it stretching teams thin & diluting content quality? At #SMSsummit for Higher Ed, join Stephanie Ramirez of @AmherstCollege to explore why posting less (but better) may outperform daily volume. bit.ly/4ratDOI

Marketers chase reach, but winning brands are measuring trust. New data from @latermedia and @LinkedIn show why credibility, not follower count, is driving real influence, stronger creator partnerships and executive impact. Read more: hubs.ly/Q043VF690

Consistency matters in public safety communications, even when priorities shift. At April’s #SMSsummit for First Responders, @OrlandoPolice's Etajha Mourier will share how to build a content schedule that supports strategy and adapts to critical incidents: hubs.ly/Q043VDKB0