Social Media Strategies Summit

AI is now part of the social media workflow, but teams must balance efficiency & authenticity. In his #SMSsummit for Higher Ed session, Lawerence Synett of @JohnsHopkins will share how AI can support social strategy while protecting brand voice: hubs.ly/Q046M2XB0

Outdated assumptions still shape how many brands approach influencer marketing, often leading to underwhelming results. This article busts 5 common myths, from the obsession with follower counts to the idea that it only drives awareness. Read it here: hubs.ly/Q046LYxP0

Choosing where to invest your social media budget starts with the right analytics. Our latest guide compares 18 tools including @DashSocialHQ, @Supermetrics, @SocialBlade and many more to help you measure what actually works. Read the full breakdown: hubs.ly/Q046PvY50

Paid social is entering a pivotal phase. @Meta, @tiktok_us & @Reddit are racing to automate creative, targeting & optimization with generative AI while CPMs rise and brand safety standards shift. Where is efficiency strongest right now? Read more here: bit.ly/4skPynd

Inspired by a session at a recent #SMSsummit for Higher Ed with Morgan Campbell of @PurdueBusiness, this blog shares how her team tackled brand misalignment across 50+ social accounts following a major rebrand. Read the full breakdown and key takeaways: bit.ly/3OGNlnR

Are fast food brands running out of pricing power & turning to culture instead? From @McDonalds movie tie ins to @BurgerKing inviting texts to its president & @CarlsJr reviving Paris Hilton with an AI throwback, this piece explores the new value playbook: hubs.ly/Q0453Jmp0

When every campus partner wants airtime, strategy can dilute quickly. At October's #SMSsummit for Higher Ed, Brenna Green of @kenanflagler Business School will clarify doubts on how to prioritize requests, set boundaries & handle “just post this” emails: bit.ly/4rccbJO

When someone asks “Is that good?” about social media achievements, how do you answer? At #SMSsummit Higher Ed, Courtney Witmer, Assistant Director of Social Media at @penn_state, will share how to measure the right KPIs & use analytics. Learn more: hubs.ly/Q0453Fsf0

Can social media help prevent a crisis before it escalates? Our latest blog highlights insights from a recent #SMSsummit session with Rachael Hagerstrom, Dir. for Strategic Communications at @UMassNews, on spotting risks & strengthening response processes: hubs.ly/Q0453HqZ0

Is posting to social every day actually driving impact? Or is it stretching teams thin & diluting content quality? At #SMSsummit for Higher Ed, join Stephanie Ramirez of @AmherstCollege to explore why posting less (but better) may outperform daily volume. bit.ly/4ratDOI

Marketers chase reach, but winning brands are measuring trust. New data from @latermedia and @LinkedIn show why credibility, not follower count, is driving real influence, stronger creator partnerships and executive impact. Read more: hubs.ly/Q043VF690

Consistency matters in public safety communications, even when priorities shift. At April’s #SMSsummit for First Responders, @OrlandoPolice's Etajha Mourier will share how to build a content schedule that supports strategy and adapts to critical incidents: hubs.ly/Q043VDKB0

Swamped with content requests, approvals & comments? Stemming from a recent #SMSsummit for Government panel, our latest blog highlights the tools leaders from @adamscountygov, @SeattleSPU, @CityOfLincoln & Monroe County, Florida actually use to save time: hubs.ly/Q043WBsl0

For 15+ years, social media success felt tactical. In 2026, we're entering something more meaningful & challenging. At #SMSsummit, Maree Jones of @UABNews will discuss why this is a turning point for our industry & how teams can shift from volume to trust. hubs.ly/Q043WBh_0

What’s actually changing in social strategy for 2026 and what still matters? This #SMSsummit panel will bring together leaders from @ROKAutomation, @onceuponafarm, @FLBlue and @TheOceanAC to discuss adaptation without losing effectiveness. Learn more here: hubs.ly/Q043s6920

2026 culture trends point to improvisation, analog rituals, romance, camp & lore shaping how people show up online. This insightful article explores why audiences are craving more human moments and how brands and creators can meet them there. Read it here: hubs.ly/Q042YpR90

Recruitment today depends on meeting candidates on social and digital platforms. At the upcoming #SMSsummit for First Responders, Vic Micolucci will break down how @JSOPIO uses short form video to reach potential applicants. Learn more about Vic's session: hubs.ly/Q042Yp_q0

Social media is now a primary driver of brand discovery, especially for younger audiences. This blog breaks down how visuals, tone, consistency & community shape brand perception, with real examples from @cocoalocochoc, @uproas_agency & other companies: hubs.ly/Q043s67Q0

A social strategy without community engagement is just noise. At this month’s #SMSsummit, Katrina Parr from @ROKAutomation will break down how brands can stop broadcasting and start building with their audience, turning community into real ROI. Learn more: bit.ly/4rvlIvW

Is social media becoming the new @Google? Younger audiences are searching on @tiktok_us, @YouTube & @Reddit instead. Our latest blog breaks down how social search works across platforms & what brands need to do to stay discoverable. Read more: 👇 hubs.ly/Q0428Tyd0