Sam Cholke

$80 a lead for a newsletter subscriber, very low outlook for conversions to donor. This project with Shasta Scout comparing methods to reach rural audiences convinced me we need way more experimentation. inn.org/research/case-…

My @NiemanLab prediction: News has to confront that where people build knowledge, cultivate understanding and discuss the news are increasingly separate spaces — the final "unbundling" of the news product. niemanlab.org/2024/12/news-f…

Two bits I found really surprising working on new INN research: *ALL* posts from Facebook Pages were eliminated from the feed in Oct. '23 + 85% of nonprofit news orgs were founded during the era where social media dominated referral traffic ('07-'23). medium.com/innsights/how-…

@brittanyrs__ Are the results published anywhere? Curious to read more about this.

Packed house. This is the community working to figure out how to serve the audience for news, facts, data & accurate deep reporting. Thank you ⁦@CUNY⁩ ⁦@SamCholke⁩ Love the smart folks that make up ⁦@INN⁩

@MattDickinson44 @MarkusQ @DKThomp Thanks! This is incredibly interesting. Can't believe I missed it at the time

@MarkusQ @SamCholke @DKThomp nber.org/papers/w32026 (I think)

I wrote about a mystery that’s obsessed me since I dig into the data behind the @JonHaidt smartphone thesis Teen mental health seems to be declining more—and declining more clearly—in English speaking counties. What’s the matter with the Anglosphere? theatlantic.com/ideas/archive/…

@DKThomp What study is this?

I have a lot of theories about how despair goes viral in English speaking places. I’ll just share this tidbit, from an analysis of 170 years of American news coverage. We really are living in an era of negativity-poisoned discourse that is (*empirically*) historically unique.

@d_holli @StephEdgerly I hope there’s support for follow up on this. I could imagine a situation like a parent struggling to figure out how to pay for college for their second kid and reading news articles checking half these boxes just for that one need.

@SamCholke @StephEdgerly Great question. It doesn’t fit with mine either. My initial thought was coupons, Wirecutter, consumer reports, etc, but even that likely wouldn’t account for these numbers? More questions for Medill I guess.

Here's a challenge for local civic newsrooms around the country—target an increase for everything in green over the next few years. This chart is based on a survey of 1,000 people in Chicago but my guess is that it's not unusual. Any plans to run this survey again @StephEdgerly?

Thrilled to announce that @suecross has joined Block Club's Board of Directors! As the former CEO of @INN, Sue is a trailblazer of the nonprofit news movement + supported us since our founding. It's a full-circle moment to welcome her to our board. buff.ly/3yxxsYv

💡 How are news organizations connecting with audiences in 2024? @SamCholke shares strategies that INN Network news outlets are using to reach audiences that may be harder to find and win over. medium.com/innsights/hitt…

“It is very possible to have a very active and yet poorly informed electorate.” buff.ly/3GFGzHG by @samcholke

My prediction for '24 in @NiemanLab: News spends more on marketing to combat fears that the press' power in our democracy fails without being able to reach those that aren't actively seeking out news niemanlab.org/2023/12/news-c…

Just published another batch of Predictions for Journalism in 2024 at @NiemanLab! Your predictors this morning: @laxmisarathy, @KrisMul, @jeannyfr, @crovitz, @macafut, and @SamCholke. niemanlab.org/collection/pre… niemanlab.org/collection/pre…

Why are news org's surveys results so full of old white folks when that's not representative of their audience? Got a new piece up in @NiemanLab on it today. niemanlab.org/2023/11/when-i…

From our audience dev team: Here are some ways news outlets found surveys most helpful, explained their audiences in new and valuable ways, and set their marketing and engagement strategies going forward. medium.com/innsights/surv…

I wrote a thing on how bonkers bananas the last five years has been for the media industry and where it's left us. medium.com/innsights/inte…

How can you incorporate audience growth into organizational strategy? At this in-person training on Aug. 23, work with @BillEmkow of @BridgeMichigan, @Arieloquent of @scifri and INN's @SamCholke to learn best practices and get early access to new tools. eventbrite.com/e/cultivating-…

Feels like unofficial @INN morning at #NewsPhilSummit tomorrow. I'm presenting w/ @TexasTribune on audience surveys and @Appalachia100 @Documentedny @EnlaceLatinoNC @prisonjourn on serving low-wealth communities. Good stuff coming

💡Over the past year, @TexasTribune conducted research to understand its current and prospective audiences. At the #NewsPhilSummit, Virginia Arrigucci of RevLab & @SamCholke of @INN will share how this research can inform strategic decisions👇 lenfestinstitute.org/lenfest-news-p…