Scott Horman

339 posts

Scott Horman

Scott Horman

@ScottHorman

Husband & Dad. Marketing Professional. On the journey to acquire an SMB.

Pacific Northwest Katılım Şubat 2009
305 Takip Edilen83 Takipçiler
Scott Horman
Scott Horman@ScottHorman·
@thehvacjack We Shed - a tool sharing/rental subscription model perfect for large subdivisions. Why does everyone need the clutter of shovels, rakes, and other rarely-used hand tools in their garage? Just check it out from the shed (I’m thinking trailer or storage container) located nearby.
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HVAC Jack
HVAC Jack@thehvacjack·
What is one intrusive business thought you cannot shake? I will go first….. I want to do a TN HVAC Roll up of HVAC/Plumbing companies. I know I could do a better job.
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John Wilson
John Wilson@WilsonCompanies·
What is something you'd spend $5 on that you couldnt touch?
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HVAC Jack
HVAC Jack@thehvacjack·
Huge news. It’s Facebook official. This is the first month we hit our goal to be on track for a 5m year. The downside….. we have to make up for Q1. That being said, it’s not unachievable at this point. 800k-5m in less than 36mo full bootstrapped. Huge shout out to the insights from @OwnedOperatedco and @WilsonCompanies in conjunction with the breaking 5m workshop.
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Owned and Operated
Owned and Operated@OwnedxOperated·
🎙️ New Episode Alert! 🎧 Join us on the Owned and Operated podcast as John and Jack dive into the debate: Buy vs. Build. Discover the importance of reinvesting in your business over personal expenses, and how it impacts growth and stability. youtu.be/zehyF0qt2bA
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Scott Horman
Scott Horman@ScottHorman·
@WilsonCompanies Analysis paralysis is a real thing. I was once advised to “get comfortable being uncomfortable” and it has helped me keep moving forward.
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John Wilson
John Wilson@WilsonCompanies·
One of the biggest mistakes I see new entrepreneurs make is to try to learn everything before they start. It's a big, wide world of information. Just start. If all it took was more information we would all be billionaires with an 8 pack.
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HVAC Jack
HVAC Jack@thehvacjack·
My goal: 20m home service business under 3 verticals. Hvac, Plumbing, Electrical. I will never be your private jet friend, but I will be your flying coach to my condo in Tahoe friend.
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Sam Leslie
Sam Leslie@SamtLeslie·
You are having a bad day, it's coming off of you in waves... What do you do to snap out quickly?
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John Wilson
John Wilson@WilsonCompanies·
Out with the team for the local home show! Excited to get feet on the ground, explore some marketing chances, and throw down some hot poses in front of giant banners.
John Wilson tweet media
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Scott Horman
Scott Horman@ScottHorman·
@WilsonCompanies I suspect DM would drive the most directly trackable leads in the short term, but Radio (talk) is probably what I’d do for the long haul.
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John Wilson
John Wilson@WilsonCompanies·
Poll: You have $20k a month to spend on traditional advertising - NO DIGITAL. Where would it go?
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Trenton Hughes
Trenton Hughes@trentjhughes·
You have 6 months to build a $1 million business... What type of business would you build?
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HVAC Jack
HVAC Jack@thehvacjack·
Just want to shout out to all the people I met at the Breaking 5m workshop @WilsonCompanies hosted last week for @OwnedOperatedco . Met amazing business owners on such exciting paths. I got back home with almost no voice from talking so much shop. Great time.
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Ryan Littlefield
Ryan Littlefield@RLttlfld·
Shoutout to @WilsonCompanies and @thehvacjack for unveiling the mysteries of Google LSA to me and other OwnedAndOperated conference attendees last week. Following their guidance, we now have our first "Google verified job" review
Ryan Littlefield tweet media
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Scott Horman
Scott Horman@ScottHorman·
@thehvacjack So where does this leave you? Are you going to shrink to a single truck? Or are your pockets deep enough to grow?
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HVAC Jack
HVAC Jack@thehvacjack·
To take this conversation a step further. 1. Paying for leads - large companies have the advantage in that they can wait for lifetime value of the customer to produce. I.e. Small Joe Smoe spends 100k on adspend at $600/ lead for new customer acquisition. 50% convert. The average ticket is $500 on that first ticket. He gains 83 customers and made $41500 on returns year one. That’s a loss of $58500 that a small company cannot afford. But… there is hope. Lifetime value of an HVAC customer is $47200. So totaling 3.9m in lifetime value. The small business owner just needs to survive long enough to have enough customers to cover the short term losses. Long story short. It’s really hard. Well Jack… “iF yOuR cOsT pEr LeAd iS tHAt HiGh yOu ArE dOinG iT wRoNG.” Well, I’m not and semantics. The big companies understand these metrics and drive lead costs this high (to whatever arbitrary high cost) because they can afford to wait it out. Capturing most of the potential customers. 2. Specifically HVAC but also most smaller trade companies run at around a sub 10% margin when trying to grow fast. There is no room for benefits under specific gross revenue numbers. I.e. A 7 man crew making 1.5m/year at 7% has 105k net. Benefits (whatever kind) at 15k/person = is 105k net. You can raise prices? Sacrifice elsewhere to increase net? Long story short, it makes it harder to hire. This argument going around twitter right now is boring to me. Both models have their advantages. The worst place to be though….. inbetween. Stay small, or get big.
John Wilson@WilsonCompanies

Yep. This isn’t Robin Hood. The little guy doesn’t win here. It’s hard to beat the big guys when they have: All the techs All the leads Really difficult to do jobs when you have none and all your guys get taken by higher pay/benefits. People outside of industry just don’t comprehend the absolute ocean of a difference in capability and survivability between a sub 10 man co and a 100+. Small companies end up just doing property management work or new construction - basically the dregs of the industry.

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John Wilson
John Wilson@WilsonCompanies·
Yep. This isn’t Robin Hood. The little guy doesn’t win here. It’s hard to beat the big guys when they have: All the techs All the leads Really difficult to do jobs when you have none and all your guys get taken by higher pay/benefits. People outside of industry just don’t comprehend the absolute ocean of a difference in capability and survivability between a sub 10 man co and a 100+. Small companies end up just doing property management work or new construction - basically the dregs of the industry.
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Nick Huber
Nick Huber@sweatystartup·
It turns out that large home service businesses ran by MBAs are actually out-competing all the little guys. They dominate search results, recruiting, customer service, marketing, etc. Bigger businesses have massive advantages that most people don’t understand.
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Bryan Tweed
Bryan Tweed@BryanTweed16·
Live look at Bandon Dunes when I inquired about a July 2025 golf buddies trip.
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John Wilson
John Wilson@WilsonCompanies·
My LSAs went through the roof with just a few tweaks... Comment on this post or retweet and I'll send you a DM with the deets!
John Wilson tweet media
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Scott Horman retweetledi
Lou Stagner (Golf Stat Pro)
Lou Stagner (Golf Stat Pro)@LouStagner·
Here are seven stats for SCRATCH players. These will help you understand that golf is really hard. -------------------- STAT 1: Average proximity from 90 yards in the fairway is ~26 feet. -------------------- STAT 2: From 100 yards in the fairway they MISS the green ~23% of the time. -------------------- STAT 3: They three-putt ~22% of the time from 35 feet. -------------------- STAT 4: They make Bogey or worse on 30% of the holes they play. -------------------- STAT 5: From 125 yards in the fairway on a par 4, they make bogey or worse 19% of the time. -------------------- STAT 6: From 122 yards in the fairway they are more likely to hit the ball OUTSIDE 30 feet than hit it inside 30 feet. -------------------- STAT 7: They hit the fairway ~49% of the time with driver. -------------------- #ManageYourExpectations (Data from @ArccosGolf)
Lou Stagner (Golf Stat Pro) tweet media
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Scott Horman
Scott Horman@ScottHorman·
@STLChrisH Does garage floor coatings count separate from “flooring”?
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Chris Hoffmann
Chris Hoffmann@STLChrisH·
So you want to buy a home service business? Don't choose a service line that is in the later stages of consolidation. You will pay more in these "hot" verticals. And there are fewer quality companies remaining. Below is a list of home service verticals ranked from most institutionalalized to least. Some of the most interesting / best investment opportunities are further down the list. HVAC Plumbing & Drains Pest Control Electrical Roofing & Exteriors Landscaping Foundation Repair Pool Service & Repair Garage Doors Flooring Fencing My personal favorite is Pool Service. Huge value creation opportunity with the right operator at the helm. Would you make any changes to this list?
Chris Hoffmann tweet media
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