Scott Horman

@thehvacjack We Shed - a tool sharing/rental subscription model perfect for large subdivisions. Why does everyone need the clutter of shovels, rakes, and other rarely-used hand tools in their garage? Just check it out from the shed (I’m thinking trailer or storage container) located nearby.

What is one intrusive business thought you cannot shake? I will go first….. I want to do a TN HVAC Roll up of HVAC/Plumbing companies. I know I could do a better job.

@WilsonCompanies Donation to the Idaho chapter of the National Bleeding Disorders Foundation.

What is something you'd spend $5 on that you couldnt touch?

@thehvacjack Very nice!

Huge news. It’s Facebook official. This is the first month we hit our goal to be on track for a 5m year. The downside….. we have to make up for Q1. That being said, it’s not unachievable at this point. 800k-5m in less than 36mo full bootstrapped. Huge shout out to the insights from @OwnedOperatedco and @WilsonCompanies in conjunction with the breaking 5m workshop.

@_JKSims @CityOfBoise Thank you, @_JKSims!

I’d like to send some good vibes and success to @ScottHorman during his first day starting up #AirKeepers, an hvac company out in @CityOfBoise Idaho. airkeepers.com If folks out there are in need of services please give him a try.

@OwnedOperatedco @WilsonCompanies Looking for a side project to build from $0 and document the process? Umm…

🎙️ New Episode Alert! 🎧 Join us on the Owned and Operated podcast as John and Jack dive into the debate: Buy vs. Build. Discover the importance of reinvesting in your business over personal expenses, and how it impacts growth and stability. youtu.be/zehyF0qt2bA

@WilsonCompanies Analysis paralysis is a real thing. I was once advised to “get comfortable being uncomfortable” and it has helped me keep moving forward.

One of the biggest mistakes I see new entrepreneurs make is to try to learn everything before they start. It's a big, wide world of information. Just start. If all it took was more information we would all be billionaires with an 8 pack.

@thehvacjack Sounds like we’ll be able to stay friends.

My goal: 20m home service business under 3 verticals. Hvac, Plumbing, Electrical. I will never be your private jet friend, but I will be your flying coach to my condo in Tahoe friend.

@SamtLeslie Watch the mission scene from Top Gun: Maverick.

You are having a bad day, it's coming off of you in waves... What do you do to snap out quickly?

@WilsonCompanies I’d stop by!

Out with the team for the local home show! Excited to get feet on the ground, explore some marketing chances, and throw down some hot poses in front of giant banners.

@WilsonCompanies I suspect DM would drive the most directly trackable leads in the short term, but Radio (talk) is probably what I’d do for the long haul.

Poll: You have $20k a month to spend on traditional advertising - NO DIGITAL. Where would it go?

@trentjhughes This is the premise of the Undercover Billionaire show, right? @GrantCardone built a digital marketing agency. @glennstearns built a brewery/BBQ restaurant, @ElaineCulotti built a grocery store/cafe/coffee shop/apartment building, and @Monique_Mosley_ built a juice business.

You have 6 months to build a $1 million business... What type of business would you build?

@thehvacjack @WilsonCompanies @OwnedOperatedco Thanks to both @thehvacjack (PlumberJack) and @WilsonCompanies for putting on a great training. It was eyes opening, and I came away extremely encouraged.

Just want to shout out to all the people I met at the Breaking 5m workshop @WilsonCompanies hosted last week for @OwnedOperatedco . Met amazing business owners on such exciting paths. I got back home with almost no voice from talking so much shop. Great time.

@RLttlfld @WilsonCompanies @thehvacjack Well done! I’d love to understand the customer journey to get to it.

Shoutout to @WilsonCompanies and @thehvacjack for unveiling the mysteries of Google LSA to me and other OwnedAndOperated conference attendees last week. Following their guidance, we now have our first "Google verified job" review

@thehvacjack So where does this leave you? Are you going to shrink to a single truck? Or are your pockets deep enough to grow?

To take this conversation a step further. 1. Paying for leads - large companies have the advantage in that they can wait for lifetime value of the customer to produce. I.e. Small Joe Smoe spends 100k on adspend at $600/ lead for new customer acquisition. 50% convert. The average ticket is $500 on that first ticket. He gains 83 customers and made $41500 on returns year one. That’s a loss of $58500 that a small company cannot afford. But… there is hope. Lifetime value of an HVAC customer is $47200. So totaling 3.9m in lifetime value. The small business owner just needs to survive long enough to have enough customers to cover the short term losses. Long story short. It’s really hard. Well Jack… “iF yOuR cOsT pEr LeAd iS tHAt HiGh yOu ArE dOinG iT wRoNG.” Well, I’m not and semantics. The big companies understand these metrics and drive lead costs this high (to whatever arbitrary high cost) because they can afford to wait it out. Capturing most of the potential customers. 2. Specifically HVAC but also most smaller trade companies run at around a sub 10% margin when trying to grow fast. There is no room for benefits under specific gross revenue numbers. I.e. A 7 man crew making 1.5m/year at 7% has 105k net. Benefits (whatever kind) at 15k/person = is 105k net. You can raise prices? Sacrifice elsewhere to increase net? Long story short, it makes it harder to hire. This argument going around twitter right now is boring to me. Both models have their advantages. The worst place to be though….. inbetween. Stay small, or get big.

@WilsonCompanies @sweatystartup So this conference you’re hosting in March - is it the impossible dream? Is there a path from $1M to $5M?

Yep. This isn’t Robin Hood. The little guy doesn’t win here. It’s hard to beat the big guys when they have: All the techs All the leads Really difficult to do jobs when you have none and all your guys get taken by higher pay/benefits. People outside of industry just don’t comprehend the absolute ocean of a difference in capability and survivability between a sub 10 man co and a 100+. Small companies end up just doing property management work or new construction - basically the dregs of the industry.

It turns out that large home service businesses ran by MBAs are actually out-competing all the little guys. They dominate search results, recruiting, customer service, marketing, etc. Bigger businesses have massive advantages that most people don’t understand.

@BryanTweed16 When does October 2025 start booking?

Live look at Bandon Dunes when I inquired about a July 2025 golf buddies trip.

@WilsonCompanies Looking forward to talking more about it in person this March!

My LSAs went through the roof with just a few tweaks... Comment on this post or retweet and I'll send you a DM with the deets!

Here are seven stats for SCRATCH players. These will help you understand that golf is really hard. -------------------- STAT 1: Average proximity from 90 yards in the fairway is ~26 feet. -------------------- STAT 2: From 100 yards in the fairway they MISS the green ~23% of the time. -------------------- STAT 3: They three-putt ~22% of the time from 35 feet. -------------------- STAT 4: They make Bogey or worse on 30% of the holes they play. -------------------- STAT 5: From 125 yards in the fairway on a par 4, they make bogey or worse 19% of the time. -------------------- STAT 6: From 122 yards in the fairway they are more likely to hit the ball OUTSIDE 30 feet than hit it inside 30 feet. -------------------- STAT 7: They hit the fairway ~49% of the time with driver. -------------------- #ManageYourExpectations (Data from @ArccosGolf)

@STLChrisH Does garage floor coatings count separate from “flooring”?

So you want to buy a home service business? Don't choose a service line that is in the later stages of consolidation. You will pay more in these "hot" verticals. And there are fewer quality companies remaining. Below is a list of home service verticals ranked from most institutionalalized to least. Some of the most interesting / best investment opportunities are further down the list. HVAC Plumbing & Drains Pest Control Electrical Roofing & Exteriors Landscaping Foundation Repair Pool Service & Repair Garage Doors Flooring Fencing My personal favorite is Pool Service. Huge value creation opportunity with the right operator at the helm. Would you make any changes to this list?

@WilsonCompanies @thehvacjack @OwnedOperatedco googling it on Bing now… (I’m an ex-Microsoftie)

@ScottHorman @thehvacjack @OwnedOperatedco Sounds like it! You also have to get super intense about hydroelectric plants!

@thehvacjack and I do a big business breakdown for pool service and repair on episode #74 of @OwnedOperatedco and it drops tomorrow AM. Catch it here: podcasts.apple.com/us/podcast/own…