Seth Tower Hurd

An infographic about the Daily Wire layoffs. Daily Wire risked a lot on Bentkey, and it failed because they sold the wrong person. Here's what I mean. I've spent 15 years inside the conservative / faith baed streaming business. I talk to investors, I talk to other founders, I pitch content, raise capital and I watch what works and what doesn't. And the single biggest mistake I see over and over again in the faith and conservative media space is that they market their products to the parent and forget the kid is actually the customer. Kids' entertainment doesn't work like adult entertainment. A 35-year-old man decides he wants to watch a documentary and he opens an app and he pays for it. That's a one-step transaction. Kids' entertainment is a two-step transaction. Step one: the kid sees something and wants it. Step two: the parent pays for it. If you skip step one, you don't get step two. You just get a parent who subscribed once for ideological reasons and never renewed because her kid kept asking for Bluey. Bentkey skipped step one entirely. I know because Jeremy Boreing said so himself. He told The Christian Post the problem he was solving was that "parents can't trust any of the platforms out there." Not that kids didn't have great shows. Not that children were underserved creatively. The problem he identified was parental anxiety. So that's what he built for. And look, I get it. If you're conservative and you're watching Disney pump ideology into every frame of every show, parental anxiety is real and it's a legitimate market pain point. But anxiety is a reason to subscribe once. Joy is a reason to subscribe forever. Kids will beg their parents to keep a subscription they love. They will not beg for a subscription their parents chose for political reasons. McDonald's figured this out in 1979. Chuck E. Cheese figured it out in 1977. Toys R Us ran a jingle for 40 years because kids sang it, not because parents agreed with the values it represented. The kid is the customer. The parent is the wallet. You have to sell the kid first. Bentkey gave kids Chip Chilla, some redubbed European cartoons from 2015, and a French tween fantasy show. None of those kids were begging for any of that. The parents paid $99 to feel safe. The kids asked for Bluey. Nobody renewed. I made a 10-card breakdown of all of this. The Boreing quote alone is worth reading.

Dave Ramsey tells a 64 year old on disability making $27,000 a year to find extra income Caller: "I get Social Security disability. I’m 64. It’s $27,000 a year. My rent is about $1,700 a month, and I have this $9,000 credit card debt, which I pay faithfully" Dave: "Come up with a self employed idea you can do with your limitations, as long as it makes you $1,000 or more a month"

A countdown has appeared on Taylor Swift’s website.

The Newboys posted this on their Instagram. They are 'breaking their silence' and suing Julie Roys and Jessica Morris for defamation.

You could shear a sheep in May. It takes ten minutes. She is grateful. The fleece keeps you warm for forty years. When you're done, you bury it, and it becomes soil within three years. Or, for ethical reasons, you could choose one of the alternatives. Cotton. Requires 10,000 litres of water per jumper. The Aral Sea is now mostly dust because the Soviet Union diverted its rivers to grow it. But the jumper is "natural." Polyester. Crude oil, extruded into thread. Sheds 700,000 microplastic fibres per wash. Lasts in landfill until approximately the year 2226. But "vegan." Acrylic. Petrochemical, manufactured using a solvent the EU has classified as a reproductive hazard. Marketed as "cruelty-free." The cruelty is in the supply chain. Bamboo. The plant is innocent. The fabric is bamboo viscose, dissolved in carbon disulphide in a Chinese chemical plant whose workers have elevated rates of psychosis. But it has a leaf on the label. Hemp. Genuinely fine. Most of what is sold as hemp is a polyester blend, sold at four times the price. Recycled polyester. Still sheds microplastics. Still ends up in landfill. Made from plastic bottles that could have been recycled into more bottles. The fashion industry has been quiet about this. Vegan leather. Plastic. Reliably. Always. Lab-grown fibres. Genetically modified bacteria fed on glucose syrup in a steel tank, in a factory powered by natural gas, packaged in plastic, shipped from California. Funded by venture capital. Not yet profitable. Or you could shear the sheep in May. She'd appreciate it. The jumper would last forty years. The grass would grow back the same. But of course, the sheep is the unethical option.

Has Twitter given you at least one genuine friend ??

Clavicular reveals why being 6'2 isn't enough and he's seriously considering limb lengthening surgery "6'2 is already very tall but in terms of percentiles it's only 91st percentile..6'6 we get to 99th" "I'm someone who wants to be the best and I'm willing to do whatever it takes to get there"

Florida mom in tears as she is about to lose her Section 8 housing assistance after starting a new job: “I feel like I got punished for trying and getting a job”

Sean Penn, 65, is dating Valeria Nicov, 30, who is three years younger than his daughter.