S.J.

@brennenschlu @Heretic_wtf Finally! YES

Today I’m excited to announce @Heretic_wtf, a creative marketing studio founded to help build brands worth paying attention to. Web3 is at a crossroads. 4 years ago when I went full-time into the space, there was a clear need for unique positioning for projects to stand out. Now, instead of seeing leading brands emerging across a variety of verticals, we're witnessing a convergence of strategy leading to a classic adage from advertising: we've entered a "sea of sameness." The most impactful creative marketing happens when you burn the playbook. We need a group dedicated to questioning the established way of thinking to break the mold. That’s why I started Heretic. This problem isn't unique to web3, it's something many industries have faced. The difference is that right now, web3 is incentivized to rinse and repeat the same strategy as everyone else: meme this, mascot that, quest until the numbers look good. This short-term growth outlook will not survive. So I’m introducing Heretic. A creative studio to help think about brands in this space in a way that creates a better emotional connection for the long-term. It’s time to start behaving like an industry worth paying attention to. Over the past 12 years I’ve helped brands like Nike, Jordan, Amazon, Robinhood, and many others think about these problems. I’m bringing my network of people who have experience solving these problems for leading brands to web3. Reach out to me or hi@heretic.wtf to get the convo going. heretic.wtf

all my favorite people are rogue

@BoysClubWorld would also recommend @JocelynnPearl

Looking for the best thinker in DeSci for an event/pod interview. Specific areas of expertise ideally include fertility and reproductive health. Hit the dm plz.

i'm so proud of the work we're doing at @roguehouse_ and can't wait to share it with you all soon

listening in on conversations between strangers may be the greatest form of live research. You can learn an entire swath of human truths over a sweet green salad.

@_katherholt @Uniswap need!

more running hats pls 😍

@clairekart We don’t need more “web3 marketing” we need more translators. You don’t have to be deep in the weeds to break into the space- we need people who can balance both ( it’s a science and an art )

question for crypto folks who are 3+ years in: what do people who want to get into the space need to know?

whoever is out there building in the gut spirit biome category… you’re onto something

my inner child lives at fest @FWBtweets

watching the olympics rn thinking a) i'm definitely writing the letter and b) why is gemini not doing my hw...

on a tirade against the funnel. but we love a rabbit hole.

pls tell me why I should care not what I should buy. too often we forget technology is the tool not the end game.

Anon ball…rAAVE…now we touch grass

chipped with the girlies 💅 @chippedsocial

doing cool shit with your friends = live on @unlonely_app

@mattmurrs in for this^

Will be starting ethcc mornings with park walk/runs to explore Brussels or bouldering, if either sound of interest feel free to join/dm

headed to ethcc - first things first where do we run in Brussels? @idriveactions

Convinced the small loud bbq is the next intimate dinner

@emilylai @reka_eth Yes pls

One more ethcc post and I am done. @reka_eth and I are hosting a small dinner this Sunday. You don’t need to be a dev or builder. Being crazy and culty is enough. 3 more spots. Who wants in?

@kolbytracey we jest

just jesting