Slow Turtle

@oliverwhudson IM8

This brand hit a $100M+ run rate in 11 months. IM8 is scaling like no other DTC wellness brand we’ve seen. - **$100M+ run rate** - **+74% QoQ growth** (Q3) - **80% subscription rate** on new customers - **AOV jumped from $110 to $150** (driven by new product launch) - **Gross margin expanded from 52% to 60%** - **EBITDA losses dropped from $40M → $8M** The strategy? Exceptional. A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet: - Paid ads (Meta + Google) - Top 3 Lander pages - Subscription funnel - Email + retention strategy - Ambassador programme - Organic & community - Bundle offer setup - Scientific brand positioning It’s one of the sharpest wellness brand builds we’ve seen. Want the full teardown? 1. Retweet this post 2. Comment “IM8” 3. Make sure you're following so I can DM you the board

@londonspilker Pace

Tie this all together, and you have the end-all-be-all paid media forecasting spreadsheet built for $100k - $1B brands (and all that fall between). I’ve seen similar sheets with less functionality that are sold for $1k+… this one’s free. Your growth is only as good as the PLAN you set in action. Stop guessing.
Stop overspending.
Stop finding out before it’s too late. P.s. pls don’t sell the spreadsheet. Let’s all eat this BFCM! 🍽️ RT and comment “PACE” below for a copy (+follow me so I can DM you) shoutout to @outwardopinions for building the initial sheet over the last 2.5 years (the true wizard here!) & @connorrolain for additional validation (give these fellas a follow!)

HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making… I just built a template that automatically integrates into any brand with just 3 clicks. I was offered $1k for the spreadsheet last week- but I’m giving it away FOR FREE (shame on me) - top line spend, revenue, and media mix forecasting - media mix recommendations based on variable growth scenarios - pre-built visual views for csuite and leadership - daily granularity (with custom period selector) - PoP/YoY comparisons (+ pre-built day-matching) - daily allocation %’s to help inform forecast recommendations & so much more… The best part? It can be fully integrated within your brand in 5 minutes. Your buyers need a plan.
Your execs need clarity.
Your brand needs proactivity. Your growth will only ever be as good as the PLAN you set in place. RT + follow me for a copy (after all… it’s free & shouldn’t be)

@londonspilker Pace

@oliverwhudson Founder

1 founder’s ad concept drove £2 million in revenue. We didn’t need more creatives. We just rebuilt the same story into 12 variations across 4 formats. Here’s the exact framework we used (and we’ve put it all into a cheat sheet). When a founder story hits, it hits hard. But what actually drives performance isn’t just the story. It’s how you structure, package, and scale it across the funnel. So we broke down our full process into a new resource: 🚨The High-Performance Founder Content Cheat Sheet Inside, you’ll get: - ✅ The 9-step emotional arc every founder ad should follow - ✅ Proven hook frameworks to stop the scroll cold - ✅ Best-in-class examples - ✅ Key questions to unlock founder story gold - ✅ The anatomy of a winning founder-led concept - ✅ Best practices for scripting, shooting, and editing - ✅ How to scale one narrative into 15+ variations - ✅ Why this format keeps outperforming statics, UGC, and DR ads If you're a founder (or scaling a brand where the founder is the USP), 👆 this is how you turn story into scale. Want it? Retweet this post Comment “founder” and I’ll send it over (Make sure you're following so I can DM you)

@blvckledge Scale

@Bogzabs96 META

Meta Andromeda’s update has changed EVERYTHING I’ve just updated our scaling strategy for our 8-dig DTC clients. So here’s the exact mini-guide on how you can follow it today: - Why your ads have stopped scaling - The 2 survival paths you can take now (& in 2026) - How to structure your ad account in order to make the most out of it Want a copy? Like + comment “META” and I’ll send it over. (Must be following)

@oliverwhudson @drinkbrez BREZ

We broke down the funnel behind a brand that hit £65M in just 18 months and we’re giving it away. @drinkbrez is one of the fastest-growing functional beverage brands in the game, scaling both DTC and retail. Their funnel is built on systemised content, persona-driven messaging, and offer architecture that turns first-time buyers into repeat customers, fast. Here’s what’s inside the breakdown: - A full-funnel teardown of TOF, MOF, and BOF content mapped to the buyer journey - The 7 content types powering acquisition and retention (from founder reels to expert VSLs) - How street interviews and cocktail-style UGC build *trust* at scale - The landing page tactics and post-purchase flows that reduce friction and drive repeat - Messaging frameworks designed for mindset shifts: from sobriety-curious to social drinkers This is for DTC brands who: → Have a product that works, but no content system to scale it → Rely on hero ads without a structured funnel behind them → Need to build trust *and* velocity without sacrificing brand Want the full breakdown? 1. Like this post 2. Comment “BREZ” 3. Make sure we’re connected so I can DM it to you

@IdrisEcom_email Magic

If you’re selling supplements, study Magic Mind’s emails, not just for design inspo, but for sharp, well-crafted emails. Their email marketing is top-tier. Do you want to see their email campaigns? Then like + comment "Magic" & I will DM it to you for FREE. Must be following

Over my 25yrs in the game of quantitative investing, and drenched in equations and models, I've honed in on the only math that really matters: Minimize drawdowns during unfavorable times. The multiplicative nature of positive returns during good times does all the rest.

Teach your children early what you learned late.

One of the signs of intelligence is to be able to accept the facts without being offended. 🧠

Luck is predictable. • Have a proven system • Maintain confidence in that system • Show up and take your trades • Master your mind • Treat failures as learning opportunities And observe how luck slowly enters your life.

Someday - maybe not this month, this year, this decade - $BTC & cryptos will have a "come to Jesus" correction. Fortunes/inheritances/life savings will be lost Losers will be: -Those that really don't understand cryptocurrencies & cannot stand the pain -Those that are leveraged

• Read everyday. • Spend time with nature. • Ask questions. • Never stop learning. • Don't pay attention to what others think of you. • Do what interests you the most. • Study hard. • Teach others what you know. • Make mistakes and learn. • It's Okay to not know things!

When you are dead, you don't know you are dead. It's pain only for others. It's the same thing when you are stupid.

SCIENCE: If you don't make mistakes, you're doing it wrong. If you don't correct those mistakes, you're doing it really wrong. If you can't accept that you're mistaken, you're not doing it at all.