Steef | Marketing & More

Side products + free tools generate millions of visits every month for SaaS businesses So I made a directory of 425 of them (link below), here are 8 things I found: 1/ Canva generates over 9m visits/mo from free tools - more than all the other side products I found, combined 2/ For some businesses, their side products drive more traffic than their core domain (e.g. Toptal, Pallyy) 3/ No fancy names - the names of most tools are optimized for keywords, not branding (e.g. Keyword Generator, Image Caption Generator) 4/ The majority of tools are either: generators, small product features, or "checkers", with a tail of templates, converters, downloaders + more 5/ Your side product should be super simple, but to benefit from long-term traffic you should be adding FAQs, and descriptions (look at VEED's pages) 6/ 94% of the tools I found were hosted on sub-directories e.g. .com/sideproduct, probably because this gives the best SEO boost 7/ Your side products can have side products if you choose wisely - variations of converters or through localization 8/ Buying side products is a thing - Viral Post Generator and Twemex (both Tweet Hunter), Tomato Timer (Toptal), Schedule Twitter Threads (Pallyy) See below for a link to the directory so you can see which tools drive the most traffic to SaaS businesses