Tom Richards
1.2K posts
Couldn’t agree more. 1&0’s do not connect on an emotional level.
richard shotton@rshotton
“Our industry is drowning in maths and starving for ideas” The @AdContrarian on data not being enough - in his book, Advertising for Skeptics
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Tom Richards retweetledi
Happy Birthday to @WelshRugbyUnion winger @LouisReesZammit!
We tried to get you a present but we couldn't top this outstanding try you gave us in 2021. 🎂
#GuinnessSixNations
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Tom Richards retweetledi
Watch a cinema audience react when they see out how flu can spread. Flu can be worse than Covid for children. #sharethisnotflu. Check with your GP now if your child is eligible for a flu vaccine.
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Very happy to be making my Clubhouse debut today.
I’m pretty stoked to be chatting with my old mucker @DavidHunt_CA, about ideas, @Cannes_Lions and a 21GRAMS campaign, Unspoken Symphony. Have a listen, hopefully it’ll be music to your ears.
lnkd.in/dXDjUqk
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Tom Richards retweetledi
The WRU was formed on this day in 1881 at the Castle Hotel in Neath. Incredible things have happened in the 140 years that followed 🏉 bit.ly/WRU140
𝘋𝘢𝘳𝘭𝘭𝘦𝘯𝘸𝘤𝘩 𝘮𝘸𝘺 𝘢𝘮 𝘩𝘢𝘯𝘦𝘴 𝘥𝘪𝘴𝘨𝘭𝘢𝘪𝘳 (𝘢 𝘧𝘶𝘥𝘥𝘶𝘨𝘰𝘭𝘪𝘢𝘦𝘵𝘩𝘶𝘴) 𝘺𝘳 𝘜𝘯𝘥𝘦𝘣 🏴
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Great point Mr Coleman, but we need to stand up for the powerful headline. The easiest way to express the product or brand POV & TOV.
Joe Coleman@JOETHECOLEMAN
Some classic ads here. But what strikes me about a lot of them is that they're all in EXACTLY the same tone of voice. Also the art direction is very similar, with a straight shot and the headline doing all the work.
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Tom Richards retweetledi
The amount of Creatives I've heard say they're not good enough OR deserving of things over the years is staggering, I was there too, still am some days... I'm gonna make it my mission to tell someone everyday and pump the confidence 🤜✨🤛
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Tom Richards retweetledi
Lovely journalist followers - please could you share with any relevant colleagues? Eating Disorders awareness week is 1-7 March. Thank you xx
Gemma Oaten@gemmaoaten
With Eating Disorders awareness week coming up I hope many media platforms and journalists read this. I also hope they give the week the attention it desperately needs & invites @SeedSupportUK and I to speak out about the crisis we face with Eating Disorders 🙏 please RT 🌱
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Health is now front-page news - there’s no better moment to lead the Health&Wellness jury. Awards will be the outcome, but our jury’s goal will be to show the world how truly life-changing ideas (and our industry) can be. It’s both humbling and very, very exciting. @Cannes_Lions
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@OneMinuteBriefs @TomWilding @hannahsaywhaat @sarahgsmithx @_chelseammarie @CoppaFeelPeople When I left BJL, @DaveRobbo70 got people to sign it. On my home office walk now. I still like to read the comments, keeps me humble.
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@TOMmRICHARDS @TomWilding @hannahsaywhaat @sarahgsmithx @_chelseammarie @CoppaFeelPeople was hoping i'd got it right. talking 11 years ago I think! good advice sticks with you!
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@OneMinuteBriefs @TomWilding @hannahsaywhaat @sarahgsmithx @_chelseammarie @CoppaFeelPeople Haha. Not my words, but still a great personal mantra.
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@TomWilding @hannahsaywhaat @sarahgsmithx @_chelseammarie @CoppaFeelPeople Agreed. You are all incredible. Believe. Conceive. Achieve. A wise man once told me @TOMmRICHARDS
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@Jamesp0p Cannondale Topstone carbon gravel bike. Awesome bit of kit, bang on budget.
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#Cyclists of Twitter... I'm on the hunt for a bike, I want to do more road cycling/distance but also be able to jump on the odd gravelly, muddy, fieldy type of surface. Budget is around 2k... any help's appreciated! 🚲
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@HAVASLYNXEU are on route, suited, booted, glammed, gleamed, groomed and excited for a great day of catching up with everyone.
PM Society@PMSociety
Looking forward to seeing you all tomorrow @GrosvenorHouse . Be sure to include #pmawards in your tweets!
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