Tomoko Yakushigawa @ChangeAfrica
3.1K posts

Tomoko Yakushigawa @ChangeAfrica
@TYakushigawa
CEO Alphajiri Ltd, Kenya 🇰🇪 Social entrepreneur. Poverty eradication. Farm-to-fork, Soybean food processing. Japanese 🇯🇵 UTArlington graduate 🇺🇸












Time to back some boring businesses I have been posting for all of last year about the need for early-stage funders to start backing “fast-growing” traditional businesses. It doesn’t matter if you are building a fintech or a new grocery store concept. A Startup is growth. I feel like the time has come for me to go beyond the talk and start putting money where my mouth and keyboard is. I have teamed up with @TonyNatif on this. If you are a traditional business with clear evidence of product market fit, please reach-out. Tell us your story. Do you have a queue at your restaurant every day? Are your products selling out before they even reach your warehouse? Are your customers thinking you use internet pictures and can’t believe your products are locally made? Are you already selling to multiple African countries even if it’s informally? Show us the evidence that makes your business special and we will find a way to support you. If we are to make a fund out of this and show VCs that a boring business well executed can lead to VC-like returns, we need pipeline. I don’t care if you are in Lilongwe, Kampala, Juba or Lagos. Reach-out. My DMs are open.





