The Expers

We are a growing community of experts working in Experiential Marketing. We exist to help each other learn, collaborate and thrive in an ever-connected web3 world. And we publish our 'zine The Experientialists -- a new voice of the industry. Join us! expers.xyz

The Experientialists Issue #14 Is Out! - mailchi.mp/2e010bc8c164/t…

Happy to be a part of this issue!

The Experientialists Interview Issue Is Out!!!! - mailchi.mp/e880107036f3/t… @joepine @afdhelaziz @bretthyman @ReoffGenaud @TeresaCesario @NasyaKamrat @kristaHL8 @paontheinternet @GalenMcKamy @CJDobson @BigJohnKrishack @floyd_hayes #advertising #web3 #experientialmarketing

First Nike. Then Starbucks. Now Disney. The major players in the Experience Economy are paving the way into a #web3 future. Is the #experiential #marketing industry paying enough attention? techcrunch-com.cdn.ampproject.org/c/s/techcrunch… #web3 #nft #experienceeconomy #experientialmarketing

when #experientialmarketing goes awry.

If you're in #advertising and #marketing and reads a headline like this, how can you not take a serious look at the decentralized potential of #web3? If you're an ad holding co (@wpp, @Omnicom, @PublicisGroupe , etc.) are you not just sick of these three taking your margins away?

For #NFT projects stalling in current headwinds, now is a good time to do the things that probably weren't done at launch: -- brand identity -- market positioning -- competitive analysis -- audience insights -- growth strategy -- media planning ya know...the little things.

Web3 Needs to Catch Up to Brand Experience….Fast on CAMUS: Thoughts on Experiential Marketing maxlenderman.substack.com/p/web3-needs-t…

Quick thoughts from the airport and out of my notebook on #consensus2022: -- Feels like we are really in web2.5 and not really at web3 yet. Many of the things being promised by web3 are already available without all the unaccessible jargon and tech. --…lnkd.in/eKB364Bw

NFTs are a much better loyalty card with a much worse UX.

An NFT Brand Takes Flight on CAMUS: Thoughts on Experiential Marketing maxlenderman.substack.com/p/an-nft-brand…

If you are an #agency or #brand leader that wants to onboard your teams for the fundamentals and opportunities of #web3 and the #metaverse, may I suggest this offer from web3 growth consultancy Platinum Balloon. platinumballoon.com/sessions

It took 4+ years to reach 2Million wallets that have ever traded on OpenSea, the largest NFT marketplace (we crossed 2M today btw) For comparison, there are over 106 Million console gamers in North America. We are so very early. dune.com/queries/2877/5…

IMHO, it's imperative that brand leaders and their agency partners know the fundamentals of web3 and the possibilities that it presents to their business performance and their customers' lives. But jumping into web3 can be so daunting, confusing and tim…lnkd.in/ge_CRP4P

VOICE | Has brand purpose lost its luster? Or, as Adweek senior reporter @hiebertpaul put it: Is brand purpose in hibernation? Yes … and no. @maxlenderman has the answers. adweek.it/3JtJROL

the new nav bar troika:

Has Brand Purpose Lost Its Luster, or Just Grown Up? adweek.it/3vCbIXa via @Adweek

I'm flying high with @jumperstweeting Sky Club NFT. (Really glad it wan't named Mile High Club NFT.) @jeffkauffmanjr you are a force.

Brands should look to evolve the activation of purpose from simply #storytelling and into story-doing and story-being. The more a brand does in culture, the more it becomes itself in culture via @Adweek @maxlenderman #brandmarketing #purpose adweek.it/3vCbIXa