Stephen Kellett

@mattwensing As analogies go this is really bad. It's so unlike selling a software product. Water is a must-have. Vital to survival. More important than food. That's the only reason this works.

If someone is thirsty in the desert and you have a sign that says “WATER” and beneath it, “Talk to sales”, most qualified buyers will have a conversation.

@steveofmcleod You need to write some articles on why these things are valuable - that customer clearly doesn't know why they are valuable if that is their reason for using them. Education: How to do X. How to do Y, etc.

Doing some customer research at the moment. Us: "Why do you use a feature voting board?" Customer: "Because our competitors do" Not sure how to model that in our marketing tactics...

@mattwensing Re: the "cheap customers" comment from another poster. I spend a lot on tools, more than my peer group (from what I can tell from informal discussions). But I don't spend anything with unlisted prices businesses. Be sure this is the right way to go with this.

@mattwensing I've had similar experiences with some companies (even had one awful sales guy laugh at me when I pointed out a failure in their pricing structure - guaranteed lost sale via that action), although typically if the price isn't listed I don't bother contacting sales.

Careful what advice you take. Summit's pricing page is now "talk to sales" and things have never been better.

@the_ugl @TimStodz @Codie_Sanchez There's a 14 year old running a detailing business in the next village. I have no idea why anyone would spend money on this, but clearly they do. It's been interesting watching him slowly get better at his marketing (FB is his marketing channel).

@TimStodz @Codie_Sanchez This one is so underrated is crazy. I been trying to keep this one a secret for a while. The premium and recurring on these are crazy. 65% profit margins with a team of college students.

What's an underrated boring business that can make you rich?

@xpvit I once googled how to do an obscure thing with Windows security. Found the appropriate link. A few mins later found that I already had a reference to that link buried in a comment somewhere in my code. I had forgotten that (probably a few years beforehand).

Me: Java developer with 16 years of experience. 😎 Also me: "Hey, google, how do I read from file? How do I write to file?” 😀

@bookofthefuture I stopped being a BT customer years ago. They still send me a bill for £0.00 every three months. I've asked them to stop doing this, but no...

"Dear parent, you have arrears on your account! Please pay IMMEDIATELY! The balance is £0.00." Why is schools software soooo shit?

I'm speaking at UX Scotland - a friendly international conference for anyone working in UX, service design or other digital specialisms 07-09 June 2023! Join us at UX Scotland for 3 days of inspiration, learning and community sharing. #uxscot invt.io/1txbmlvnvax

If anybody is considering applying to @tinyseedfund I'm happy to answer any questions. Application link: apply.tinyseed.com Program info: tinyseed.com/program

insight.kellogg.northwestern.edu/article/younge… @robwalling @einarvollset @ArlanWasHere @BrianBrackeen

@coreyhainesco Yup, I had one customer complain about the fact the next year's costs would be 20p per user per day. This despite the fact they were paying more than that per day for coffee, which isn't as productive as the software. Mindblowing.

The truth about SaaS buyer psychology: $9/mo software that saves hours a week? Sorry, too expensive. $15 burrito that you’ll only eat half of anyway? No-brainer. $99/mo software that does the work of an entire agency? Also too expensive. $2k stationary bike? Take my money.

@earthlingworks Welcome to the club. Reading glasses are preferable to headaches. That's when I made the switch. Plus I hate not being able to read - you end up isolated from your environment (same reason I automatically start trying to decode words when I'm abroad).

Well I think I officially need glasses for reading now Not sure I’m into that…disturbing

@euboid @renoirstjuste $400/month for video. What? Why aren't you using @wistia?

@renoirstjuste We're currently spending ~$500 > $1000/mo on infrastructure different saas services. Infra is currently around $400/mo (most costs are video streaming), but I reckon the costs will scale nicely over time.

I'm extremely happy that we're finally making a profit from our startup because now we can invest in tools & services that'll make our product waaaaay better than it currently is. There is *so* much I've wanted to build but couldn't because I didn't have enough money. Now I can.

Why doesn't @twitter give people what they want? A feed full of tweets by the people they are following, not full of people they have no interest in.

@st95492528 @FelicityCoakley @mikegalsworthy Yes, just over 37% of the electorate voted to Leave, in a fraudulent advisory referendum. If it had been a mandatory referendum OR an election, the result would have been voided, and the referendum re-run. The advisory status allowed a loophole they exploited.

David Davis, the first man to negotiate Brexit, and quit on it, says Brexit was badly negotiated. Dominic Raab, the next to negotiate Brexit and quit, said he hadn't appreciated Dover-Calais. David Frost, the final man to negotiate Brexit, then campaigned to pull his own deal.