Devin Reed

Yo! Just launched a new video course called 5 Sales Plays for Grabbing Attention. Each play covers a NEW way to grab attention from busy buyers and motivate them to act *now*. Access now, for free: bit.ly/stand-out-sell…

I had the pleasure of sitting down with @TheReederCo in Brooklyn to chat about all things books, marketing, and fatherhood. I LOVED IT. You should check it out. youtu.be/cLlXQJSUIxY?si…

👋 Hey marketers Next week, we're hosting a free event on how to prepare your marketing plan for 2024 with: - @HollyNY (Slack, Google) - @TheReederCo (Clari, Gong) - @emilykramer (Asana, Carta) - @jayacunzo (Host of Unthinkable) Join to get inspired👇bit.ly/479Wzxe

@ronniehiggins Same here man 🤙🏼 appreciate you saying that

@TheReederCo While I wouldn’t want to change your career trajectory, I wish we would’ve gotten the opportunity to work together at Eventbrite.

Average marketers: create leads Good marketers: build pipeline Great marketers: change how people think and act

Great talent = great results, right? Well... not necessarily 😗 You still need the right framework to find connection and inspiration. @TheReederCo uses this one with his team: notion.so/blog/how-devin…

The Marathon Continues 🏁 #newink #tmc

“Dedicated to their craft” is just code for “they worked harder than everyone else.”

Creating content for the sake of creating content is a hobby, not a strategy.

Good morning to everyone who had a tough week but didn’t give up.

@inkandcopy That’s the case 99% of the time lol. I’ve never described a company I liked as “industry leading”

@TheReederCo And if it’s self-proclaimed: boo 👎

Just know that “industry-leading” means nothing

@stephegger Exactly. Customer quotes can be finessed and industry reports are paid for. So who’s to tell

@TheReederCo Pretty hard to prove. But, you can always hide behind being "industry-leading" in whatever.

@darienpayton It tells me they don’t really know what they are so they just say the best

@TheReederCo it’s probably more of anti-signal to anyone who’s been around the block awhile

@naynerz Word up. I don’t mind “the only” if what follows it is different / niche enough tho

@TheReederCo same as first to market global leader the only

@randfish Start with assumptions then heat check with research (asking network, friends, and/or clients)

Q: How do you figure out which social network(s) your audience/community uses? Pure assumption (e.g. B2B is usually LinkedIn, Twitter is where games crowd hangs, Insta & TikTok are for B2C in fitness/fashion/food, etc, FB for conservative news)? Or do you do actual research?

@davegerhardt You gotta check out “the kicks you wear”

It’s wild what an hour of deep work to start your day does compared to starting with zoom meetings. We know it’s more productive but the FEEL and tempo is the game changer

@akennada @AudiencePlusHQ This is epic and I’m pumped to be part of the journey 🙌🏼

Today I am sharing a sneak preview of my new company @AudiencePlusHQ. You can learn more in the blog post here, or follow along for a short-ish tweetstorm on what we’re after! 1/7 audienceplus.com/discover/why-e…

When creating thought leadership content, assume your reader doesn’t give a sh*t about your product. 1. Lead with relevant problems 2. Follow with product agnostic solutions 3. Introduce your product Own the problem and they’ll assume you sell the solution.