rainmaker

Taking a risk - starting a vlog series about taking risks! Check me out: youtube.com/watch?v=cIUcE6…

@Swervebeatzz @iamRTI @RealSihleIV Yes, I'm dropping albums now!! Me & @soduhworldwide straus.to/l/illythehost-… Presave link to the single dropping tomorrow! Follow me on IG guys, most of my roll-out been there.

@zoran_r_ @Boujeena We will be there!

@Boujeena Bossa Bedfordview Arsenal Supporters club

Arsenal fans in JHB where are we watching the UCL final???😭😭

@Boujeena Bossa - Eastgate

“We’re champions Daddy!”

@PHUMY_Y Yes there are!!!

Are there vapes but with cannabis? @TheUnoYouKnow

@sam_turpin Yeah, please

@nomodeath That sounds like a you problem.

I need a nonchalant response to “I hate you”

@1bighairedbitch “They all look the same”

Would it be controversial to say I think the origins is white people just getting their niggas mixed up and now it’s everybody else’s problem 😭

I had to be stoic. Elephant on my back and no one knows it. No one noticed.

And you can’t cheat the grind.

@illythehost Shuuuuu…even her dreadlocks will be on sale!!!

Then BackToTheCity announce Wu-tang and Westside Gunn! klaaar, as mamadafakha its over, we are selling MacBooks and our girls' weaves!

Don’t sleep on that Manhunt!

Business is such an incredible thing.

Never thought I’d have anything in common with Kenny Kunene but #COYG, I guess 🤷🏾‍♂️

@prodbytenn 😂😂😂 that’s funny though 💀

Ohhh they’re taking the piss lmao

Got a plug in every city! 🤞🏾

If you are a fan of live music and poetry, save the date for Solar Sessions! Thursday 26 March from 6pm. See you at Hotstix in Hatfield! ❤️💛💚

As an Artiste, your Audience and your Market are not the same. They are two different groups with different roles in an Artiste’s development and sustainability. Audience: Your audience is the smaller, accessible group of people you can directly reach, either physically or online. Their primary role is not economic; it is validation and feedback. This group often includes friends, early supporters, social media followers, classmates, collaborators, producers, or small communities that have shown interest in the your music. Because they are accessible, they become the first point of interaction where the viability of your music is tested. In practice, the audience functions as an early adoption layer. They help the artist observe reactions, refine the sound, and understand whether the music creates a meaningful experience. However, positive feedback from an audience does not automatically translate into market demand. Audience composition is also fluid. As you grow and external influences change, the people who form your Audience or that early circle can change as well. Market: Your market is much larger and structurally different from your audience. It consists of people and institutions that interact with music based on perceived value, not proximity to you. Unlike the audience, the market prioritizes its own interests first. Its relationship with you the Artiste is transactional and experience-driven It considers if: • the music provide emotional value? • it serve a functional purpose? • it is useful within their social, cultural, or commercial context? The market ultimately determines career sustainability, because it is where consumption, patronage, and monetization occur. Within the music ecosystem, the market broadly operates through two major segments: •Music Consumers: individuals who listen to music for emotional, cultural, or social reasons. •Music Users: entities that use music as a tool for economic or functional activity, such as brands, clubs, event organizers, media platforms, advertisers, and content creators. Both groups create the economic and cultural demand that sustains an artist’s career. The Key Distinction here is that: Your audience tests viability, but the market determines sustainability. An audience may analyze, comment on, and validate the music. The market, however, decides whether the music is valuable enough to consume, share, and pay for. This is why many artists receive strong support from their immediate audience but still struggle commercially. If the music resonates only within the Artiste’s accessible circle but fails to create value within the broader market, the career stagnates. The real advantage of an audience is experimentation and refinement. It provides a controlled environment where the artist can test reactions, understand listening behavior, and refine the musical experience before engaging the broader market. In simple terms: •Audience defines Tests and validates the music. •Market Consumes, distributes, and sustains the Artiste towards return on investment. Understanding this distinction helps Artistes avoid mistaking familiar support for real market demand, which is one of the most common strategic errors usually made by Artistes and their team.

@ego_xander @illythehost Game is full of them!

I hate people who have comments about the hip hop culture but contribute nothing to make it better

We cannot wait to celebrate @North_Std and @TheUnoYouKnow birthdays next week Sunday at Hotstix. Over 25 rappers and DJs are ready to shake Hatfield upside down and IT IS FREE! Sunday 1 March 2026 from 2pm til late Music | Fashion | Art | Games ❤️❤️❤️💛💛💛💚💚💚