YourVAGirl

@ecombatman Half of ecom is surviving long enough for the numbers to finally make sense.

Ecom tip: Be a delusional optimist.

@ecomrudolfs Brands will spend $5k/day on ads but won’t test a second landing page. That’s why so many stores plateau fast.

Test more landers Literally only 10% of the ecom space tests more than one lander on their brands. Its so fucking free

This is the part people skip: You don’t launch with “confidence.” You launch with systems. Most stores fail before the first ad even scales because: • tracking is broken • margins make no sense • no post-purchase flow • zero customer data structure Then they blame the product.

Everything you need to set up before launching a product: (bookmark this) 1 ) find an actual good product (ofc) 2 ) have a solid budget so you can properly test 3 ) make sure you know all the product info from your supplier 4 ) build your AOV structure (bundles, upsells, collections, stacking discounts) 5 ) have strong ad accounts 6 ) set up all flows (abandonment, post-purchase, welcome, shipping etc.) 7 ) have a clean spreadsheet to track data Loads of people mess up before launch. Don't be one of them.

@ChelalaPierre1 And the easiest way to protect that repeat rate is what happens after the first purchase. Most brands ignore that window completely.

ecom tip 30/30 obsess over your repeat purchase rate. customer acquisition costs rise every year a customer who comes back does not need to be re acquired a subscriber spends 2.5x more annually than a non sub without spending a dollar more to acquire them.

Spread your budget across 6 platforms and you’re not building an omnichannel strategy. You’re just distracted in multiple places at once. Most founders who audit their channel performance find the same thing: 2-3 channels are driving almost all their profitable revenue. The rest exist because someone told them they should be everywhere. Kill what’s not working. Take that budget and double down on what is. ROAS on your best channel will climb just from the concentrated spend alone. More channels isn’t more opportunity. It’s more places to lose money slowly.

Here’s the exact retention system that takes a brand from 20% repeat rate to 35%+. It’s not complicated. Most people just don’t do it consistently. — Day 3 post-purchase: “how’s it going?” email. Not a sales email. Just a genuine check-in. Open rates hit 45-55% because nobody expects it. — Day 14: educational content about getting the most from what they bought. Builds confidence. Reduces returns. — Day 30: soft upsell to a complementary product. They’ve had time to love the first one. — Day 60: replenishment reminder personalized to their original purchase. — Day 90: loyalty reward or early access to something new. Makes them feel like an insider. This sequence done right moves repeat purchase rate from the low 20s to high 30s in a quarter. LTV per customer jumps by $50-70 on average. Retention isn’t a campaign. It’s a relationship you build one email at a time.

@ItsFinlayW B. Ads and cashflow are fixable problems. A bad product means you’re spending money driving people to something that doesn’t work. Everything else just speeds up the damage.

Ecom bros, what kills more brands: A) Bad ads B) Bad product C) Bad cashflow You find my answer down below.

@umzrs The moment you think you’ve figured it out is the moment you stop doing the thing that made it work. $10K or $100K. Doesn’t matter. The work stays the same.

The trick is to never get comfortable It doesn’t matter what level your business reaches $10k/month $50k/month $100k/month Once you start getting comfortable, things start falling apart If you aren’t growing, you’re dying You can never get comfortable in this game

Free shipping on everything is probably losing you money. “Free” has a cost. Most founders haven’t actually calculated it. If your average order is $14 and shipping runs $6.20, you’re operating at a loss on nearly a third of your transactions. Growing faster just means losing money faster. One brand set a $35 free shipping threshold and added a “you’re $X away from free shipping” banner. AOV jumped from $28 to $41. Loss-making orders dropped from 30% to 4%. Free shipping is a marketing tool. Price it like one.

Copying the biggest brand in your niche isn’t a strategy. It’s a shortcut to irrelevance. You’re reverse-engineering a 2019 playbook with 2024 resources. You’re always late and always underfunded. A home decor brand spent $22K doing exactly this. Minimal traction. They switched angles, found the gap the big brand ignored, and grew from 2K to 31K followers in 5 months. Organically. The gap is never where the big brand is standing. It’s the corner they stopped caring about.

@GlennNieuwenh The goal.🔥 Wake up, check notifications, repeat.

POV: life after you go all-in on ecom.

@lorenzo_pravata Spot on. The first line either stops the scroll or loses them forever. The problem has to feel personal before the solution even matters.

To create a great Ad... The problem needs to resonate with the audience. If it doesn’t, they will keep scrolling. Starting with a direct statement or question can create this instant connection.

@nicktheriot_ Checking your ads every hour isn’t strategy. It’s anxiety. Brand Owner 2 understood the assignment. Let Meta do its job.

Brand Owner 1: - Launches 50 ads per week - Reviews performance hourly - Tweaks ads and budgets constantly Brand Owner 2: - Launches 5 concepts per week - Lets Meta spend on the winners - Makes decisions on 7 day averages Guess who's scaling past $500K/month?

@juanmabarra99 @clayyroy Send a DM.

@theVAchic @clayyroy Do u know where can I find some info?

hot take: if you need a course to learn ecom, you're already behind. everything is free on youtube, you just have to actually do it.

A founder can spend $3,000 on ads in a month... ...then lose sales because nobody followed up 17 warm leads sitting in the inbox. I’ve seen this happen more than once. Brands obsess over CAC and creatives while ignoring the part where customers ask: “Is this available?” “How long is shipping?” “Can I get help with this?” Revenue leaks don’t always look dramatic. Sometimes they look like delayed replies.

Going viral didn’t save that brand. It almost killed it. Before you go hunting for virality, ask yourself: if 5,000 people ordered tomorrow, what breaks first? Fulfillment? Inventory? Support? Cash flow? A candle brand got 3,800 orders in 48 hours after a viral moment. Their capacity was 60 orders a day. They fulfilled 2,100. Refunded the rest. Net revenue from the whole thing: negative. Opportunity without infrastructure isn’t opportunity. It’s just a faster way to disappoint people at scale.

@ecomdiddy Copying ads is just delayed failure. You’re not learning, you’re borrowing someone else’s results and borrowed results have an expiry date. The bill always comes.

Copying ads is the most expensive free education in ecom you get the what but never the why and the day it stops working you’re back to zero with no idea what happened the ones actually building something never copied - they understood