Ecom Batman

I scaled a store from 0 to $885K/month in 90 days I made a no-fluff blueprint showing: Ad angles that exploded my 1st winning product My CBO structure for 3-5x ROAS at scale How I turn one winner into 7 figure months Like + Comment “90” (must follow) & I’ll DM it to you

I'm auditing 5 stores this week I'll tell you exactly what's killing your conversion and where your money is leaking DM me 'Audit' to get started (only if you're doing $100k+/month)

ads are not magic. they're testing machines. last week one of our stores tested 47 creatives. 39 failed. 7 broke even. 1 did $78,400 in a day. every ad is just one question: does anyone care? most answers are no. but one yes funds the entire system.

I saved $6K/month by setting expectations upfront. My return rate was 19%. Costing me $12K/month. I added one sentence to my product page. "Check our size guide. We don't accept returns on opened items." Returns dropped to 9%.

One of the highest ROI changes we ever made was we added a tiny “gift message” box at checkout. That’s it. Just a free gift message card customers could add to their order. At first, nobody on the team thought much of it. We expected maybe a few people to use it during holidays and that was it. But after a few months, we looked at the data. Only 8% of customers used the feature. And somehow… those customers completely outperformed everyone else. The average customer on the store had: $78 AOV 4.2% refund rate 18% repeat purchase rate But the customers who added a gift message had: $124 AOV 1.2% refund rate 34% repeat purchase rate That’s when it clicked. Gift buyers are different. They’re not impulse buyers scrolling at 2am looking for the cheapest option. They care more about the experience. They spend more. They complain less. And if the gift lands well, they come back. So instead of treating the gift card feature like some tiny UX addition, we leaned into it. We made it more visible across the site. We highlighted gifting angles in creatives. We optimized landing pages around birthdays, anniversaries and special occasions. We started thinking: “How do we attract more gift buyers?” And over time, that one tiny feature ended up adding an extra ~$60k/month to the store. Not because the feature itself made money. Because it helped us identify and attract higher quality customers. Most brands obsess over getting more customers. The smarter move is often figuring out which customers are already the best and building the entire experience around them.

New store hit $885K in last month. And no it wasn't because of some viral TikTok. I don't even know what those are. It was: 2 retention flows. 3 winning creatives. 1 post-purchase funnel. Simplicity scales g.

something shopify won't tell you: your store speed score means nothing if your largest contentful paint is above 3 seconds. LCP is what google actually measures. a beauty brand was sitting at a 68 shopify speed score feeling fine. LCP was 4.2 seconds. google was suppressing their organic listings. fixed the LCP. organic traffic up 34% in 6 weeks. no new content. no new backlinks. just a faster first load. check your LCP in google search console right now.

stop looking at your store's revenue first thing in the morning. "but revenue tells me if i'm winning." no it doesn't. revenue is a vanity number. contribution margin tells you if you're actually building something. revenue shows you the top. margin shows you the truth.

northbeam and triplewhale both have a "new vs returning" revenue split. most stores look at blended ROAS and feel good. the real number is new customer CAC. I've seen stores with a 3.2 blended ROAS and a $94 new customer CAC on a $38 product. they thought they were scaling. they were just retargeting existing customers and calling it growth. separate the two. always.

It's easy to scale for me to $1M+ /month in 30 days. Because I: Test 30+ new creatives every month. Use hooks that are proven to work. Testing budgets always live. I don't scale because I have 1 good ad. I scale because I have endless fresh ones.

Flying lately. Scaled this store from 0 to $7k/day in 30 days. Let's go.

the winning ad was the 14th one we tested. most people quit after the 4th. ask me anything.

there's a pattern i see in almost every store that's been at $80k-$100k/month for more than two months the operator is inside every decision every creative gets their eye before it goes live every campaign change goes through them every supplier conversation, every customer service escalation, every media buying call and they've built it this way because early on that level of involvement was what kept things from breaking when you're at $20k/month being close to everything is how you survive the problem is that the same behaviour that got them to $100k/month is exactly what's keeping them there when you're making every decision you become the bottleneck not because you're making bad decisions but because the business can only move as fast as you can process information and respond and at $100k/month the volume of decisions required to scale to $300k/month is more than one person can hold i've watched genuinely talented operators stay stuck for a year not because anything was broken but because they couldn't let the machine run without their hands on it the ones that break through aren't necessarily the ones who build the biggest teams they're the ones who get honest about which decisions actually require them and which ones they're making out of habit or anxiety because most of the decisions that feel important at that stage aren't they're just familiar and familiar feels safe when you're trying to protect something you've worked hard to build but safe doesn't scale

ecom tip: triple whale > filter your customers by LTV over 90 days. look at what they bought first. almost every high LTV customer started with the same 1 or 2 products. that's your acquisition product. stop spending ad budget equally across your catalog. put 80% behind the product that creates your best customers. the data already knows. most stores never look.

your winning ad isn't winning because of the hook. it's winning because the offer matches the traffic temperature. cold traffic needs a different promise than warm traffic. most brands run the same creative to both and wonder why their ROAS collapses at scale. creative is 30% of the equation. offer-to-audience match is the other 70.

I've scaled boring products from 0 to $1M/month. And it's not because I had the best ads. Or I spend $500K/month. Not even close. It's because I'm exceptional at doing one thing: Crafting desire out of thin air. That's how you scale.

ecom success is just: refreshing dashboards. refreshing dashboards. refreshing dashboards. until you figure out what works.

Ecom tip: Be a delusional optimist.

underrated ecom tip: shopify's cohort analysis report shows you exactly which month's customers have the best retention. most stores never open it. find your best cohort. figure out what was different that month. different product. different offer. different acquisition channel. then reverse engineer it. your best customers already left you a blueprint.

Looking for a top-tier CMO to join an 8-figure brand. Need someone who can: • scale ad accounts profitably past 7 figures/month • manage agencies, CS relationships & KPIs • lead and refine brand messaging across every channel • understand multichannel attribution & growth strategy • build marketing systems that actually scale Ideally someone who has already operated inside high 8-figure brands and can clearly show results. If someone comes to mind, tag them below. Happy to pay a referral fee for the right hire.

ecom is simple. stop guessing. start making decisions based on data.