Thomasbcn

Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:

@filippkowalski You need more @sylvainww(s) in your life. So much better than loosy AI summaries

With 3 kids + building an app business, I don't have much time to track all the new podcasts/yt videos from the industry so I wrote myself a daily newsletter that summarizes news + those videos for me so I can decide whether it's worth watching them or not

How the rewards app Freecash scammed its way to the top of the app stores techcrunch.com/2026/04/14/how…

@vdugnist oh that is standard dupery now. Also a mispractice invented by Evil Corp, alongside obfuscated terms

@Thomasbcn as well as their definition of "exact match" and default settings for search match and broad match

Bad news for us. Starting from June 16, Apple Ads lifetime budget won't be available through the API. Daily budget will be the only option. Remember that "daily budget" actually limits monthly spend, calculated as (daily budget * 30.4). So if you set your daily budget to a $100/day for a test campaign, it can spend $3040 in 1-2 days and you won't be refunded. Be careful with the bids and targeting.

@vdugnist yikes. This should be illegal

@Thomasbcn I've heard that they refund overspend over daily budget x 30, but they keep everything under

by 8digits I meant 9 yearly appreciate private sharing. No finder fee but I'll owe you a big one.

I'm helping hire a growth lead. (More a thinker/organizer than a doer) Must haves -consumer subs experience -excited at automation/AI at scale -EU based (full remote) -low ego Nice to have -UA and/or monetization expertise -app experience -seen 8digits profitable revenue -fun!

@zzwitz I guess this particular example wouldnt tank that much, yet it isnt compliant (anymore) Making such a general statement from it is a stretch that lacks nuance....

@Thomasbcn no point in dodging fees if the CVR tanks 😂

Tell me you haven't run a serious app business without telling me you haven't run a serious app business:

@paracetamor Mi sugerencia es pasar de mirar y asumir que moverá un +/- 20%, suele ser menos. Pido algo más cuando está en otra divisa y me olvido de pequeños movimientos. Otra estrategia es cambiar un poco todo el tiempo, asumiendo que no puedes ganar al mercado decidiendo cuando es mejor

El dólar no para de bajar y cobro en esa divisa la mitad de mis ingresos ¿Alguna sugerencia? Tengo que cambiar si o si en algún momento pero cada vez va a peor 🤨

I mostly browse under vpn anyways, but I did notice Starlink didnt comply with those BS calls when my coworkers were prevented to work because of Tebas when I wasnt, without the vpn on this time

@timothe_rey @RotbartNoy the rest of the post has some good inputs

@Thomasbcn @RotbartNoy yeah Thomas initially coined this term, not really hightouch

Signal engineering is the new frontier in mobile UA. Instead of optimizing for Start Trial, you send a custom value event closer to LTV and let Meta/TikTok bid on that. Sounds like a no-brainer. Except it can backfire.

You can dislike the rules, but they’re still there. Unlike the open web, Apple will enforce them Also, some things r just bad for your app & users: confusing checkout flows, hiding cancellation, or trying to get cute around policy. Might look clever short term. Usually it’s not

@sarabahri @seraleev nobody said havings ads violate policy. what does is having ads AND failing to disclose it properly (age rating in app store connect, advertising=yes)

@seraleev Since when does having ads violate Apple’s rules? 😱 So many apps have ads

While you were sleeping, Apple pulled off a quiet revolution. They silently rolled out automated app review, their answer to the surge of apps driven by the vibe coding trend. Auto-review is the first stage of the review process. Right now it’s rough. The system flags any SDK that collects attribution data as a signal that your app contains ads. Developers are getting hit with auto-rejections left and right. It also automatically detects Firebase anonymous auth as a sign that your app has a login flow and asks you to provide a demo video. The fix is simple though. Just add a note in App Review Information clarifying that your app has no ads and no login feature. Hopefully Apple ships a fix soon and we end up with fast automated reviews for trusted accounts, similar to how Google Play already handles it.

I want ONE engineer at Meta to prove that these suggested budget changes are based in data Doubling a campaign budget from $600 to $1100 in one day is only going to raise my CPA by 13%? Show me aggregate advertiser data that supports these projections and I will go live as a sheep herder in New Zealand forever

@moizali If only the latter meant what it says...

With respect to FB ads: Why would you use Standard Attribution instead of Incremental Attribution?

@jayvraavi More than pro/cons, there are specific situations where one or the other makes more sense. All the ayatollah claming one is obviously better fail to see a whole side of the store businesses breadth. Your take clearly narrows you down to some of them, may you have success there

idk why people still choose to build apps natively in 2026 is your animation being 1% faster really more important than free $ you get from being on other platforms?

@filippkowalski same. No idea how others get anything done (unless they dont need a laptop, just a phone)

I just came back home from travel, and my productivity is 10x when I'm at my big wooden desk with my 4k screen and comfortable desk chair. I find it hard to be as productive just on my laptop.

ASO Stack 2026 by Claudia Trujilllo & Talha Mumtaz drive.google.com/file/d/1YdH3Ow…