Toma
904 posts

Toma
@Tomaa_p
DR Copywriter. Growing @mail_waves since 2023. Hiring below

No, we don't use pop-ups Yes, we're doing just fine


No, we don't use pop-ups Yes, we're doing just fine

Spanish cuisine is the perfect example of how ingredient quality matters so much. Single, and few ingredient (max 5?) dishes & meals but the quality of the ingredients are so great that the taste is unbelievable. I think Spanish cuisine could be the greatest ever. Personally it’s been the food I feel the greatest/most comfortable on. I could live on this food for the rest of my entire life with no problem. How are tomatoes so goddamn good.


I've never had a single successful 8 and 9-figure brand ask for performance on email. In fact, most would laugh at you if you pitched that. The only people who ask for performance deals are the ones who are poor and don't want to take on any risk upfront. Three reasons we never do rev share on email... 1/ Attribution is always a fight. Are you using standard Klaviyo attribution? 1 day opens and 1-day clicks? No matter what model you pick, one side is going to think it's over-attributing and the other thinks it's under. There's no clean way to track this. Someone is always going to be cut short. 2/ Chasing invoices is a nightmare. Every single month you’d have to go through all my accounts, calculate what you’re owed, reach out to the client, and then chase them down when they don't pay. Every single friend of mine who does performance deals in other services says the same thing... it's a constant headache. And a lot of times you will get ghosted and never get paid. 3/ Email revenue depends on shit that's completely out of your control. If a brand doubles their ad spend one month, email is probably going to double in revenue. Why should I benefit from that with my rev share? And if they cut ad spend in half, I do the same amount of work and make way less. That's not fair to either side. Flat retainers are just better for everyone. Just deliver so much value that you make damn sure they never want to stop paying. Ez 🤷♂️

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We (@slashapp) raised a $100M Series C at $1.4 billion valuation to build the world's most powerful business banking platform.¹ The round was led by @RibbitCapital, and co-led by @khoslaventures & @GoodwaterCap. And we're releasing Twin: the world’s first AI private banker.








