Tony Fay PR

What a year it was for TFPR in 2025! There was exciting preparation towards the FIFA World Cup, sports memorabilia hitting all-time highs globally, College Football Playoff expansion, myriad of bowl games setting new standards in marketing, and a United Way event that raised the bar. Tennis, hockey, basketball, and women’s sports; fantastic community impact through so many worthy non-profit efforts, and so many fun promotions and projects with our clients from coast to coast (it’s an honor to tell your stories!). We cannot wait to see what 2026 brings!🎉

NEW from @EricPrisbell: An inside look at AT&T's transformation for the World Cup⚽👀 📸: Tom Fox / Staff Photographer Read more and see the full gallery here: dallasnews.com/business/artic…

Dallas Stadium didn't come to play, but the world will 🌎 The pitch is officially in place in Arlington... #weare26 #wearedallas @fifaworldcup @ATTStadium

⚽️Hoy los medios de comunicación recibieron un acceso exclusivo dentro de AT&T Stadium donde oficiales presentaron por primera vez la cancha oficial de la FIFA World Cup 2026™ previo al torneo de este verano @FWC26Dallas @FIFAWorldCup La cancha de césped natural fue cultivada en Colorado y cuidadosamente transportada e instalada en Arlington por Precision Turf. Durante el recorrido, representantes del estadio compartieron la gran transformación que vive el recinto, incluyendo mejoras en áreas para los fanáticos y la avanzada tecnología utilizada para mantener la cancha en condiciones de nivel mundial para los nueve partidos que albergará el estadio durante la FIFA World Cup 2026™. 🌎🔥 ¡Cada vez falta menos para el Mundial! ⚽️🇺🇸 #FIFAWorldCup2026 #Mundial2026 #Dallas #ArlingtonTX @TonyFayPR

We’re at AT&T Stadium, soon to be temporarily renamed Dallas Stadium, awaiting the unveil of the World Cup pitch-growing system. There are about 70 news organizations here, including TV Tokyo.

Some arena news in San Antonio.

The Cotton Bowl officially announces Dave Marmion's hire

Sharing a look at recent interview moments with @dallastrinityfc, including Samar Guidry and Maya McCutcheon on FOX 4’s The Ten yesterday, as the team prepares for Saturday’s regular season finale at the Cotton Bowl - a “win and you’re in” match for the playoffs! Saturday will also feature Fan Appreciation Night and post-match fireworks.

“I think the sky’s the limit with Grand Slam, so that’s why I’m hoping that it comes back.” Olympic sprinter Kenny Bednarek shares his thoughts on Grand Slam Track.

JUST IN: The Laurie Sands Harrison Ladies To Serve As 2026 Party In The Park Chairs | @KlydeWarrenPark @MyTweetCharity @JeannePrejean mysweetcharity.com/2026/05/just-i…

Our friend @paigebueckers1 is always a great interview @1053thefan

Pregame updates and observations live here: on3.com/teams/notre-da…

The moment @Mzlzchi became a Dallas Cowboy ⭐️ #ShrineBowlPRO

1-on-1 with 2027 @PGAChampionship Director Jason Mengel | @PGA @CW33 @DanielJEsteve cw33.com/so-sports/1-on…

SMU taps Klyde Warren Park CEO to lead new Dallas office dallasnews.com/business/phila…

SMU has a new power player! Kit Sawers joins SMU’s new outreach initiative, The Dallas Office, as CEO and Vice President in August, after leading the iconic Klyde Warren Park. Read more at dallasnews.com/business/phila…

Azzi Fudd is officially headed for Dallas, and she's got the boots to prove it. 🤠 Senior sports business reporter Eric Prisbell caught up with the Dallas Wings' No. 1 draft pick to talk all things Dallas, from food to fashion. Find more Wings coverage at the link in our bio. 🔗

Educators, advocates, and Uplift alumni gathered at the Hilton Anatole last Friday for Uplift Education’s annual Dinner and Dialogue. The event supported Uplift’s Road to College and Career program and featured Grant Moise of The Dallas Morning News as moderator. Guests took part in an engaging fireside chat and Q&A with author Richard V. Reeves.

“Women’s sports offer deep, highly engaged fandom at a moment when real connection matters more than ever,” said GEICO Chief Marketing Officer Arianna Orpello. “Women drive the majority of insurance decisions, which makes women’s sports an important place for us to show up authentically. As we mark nearly 90 years since our founding in Fort Worth and continue expanding our North Texas footprint, this partnership with the Dallas Wings reflects our commitment to investing for the long-term in the communities we serve.”

A month after signing Azzi Fudd to its first female athlete endorsement deal, GEICO is now partnering with the Dallas Wings on a multiyear deal 🏀 The sponsorship includes gameday activations, youth camps and expanded community programs across North Texas. MORE: ow.ly/iffq50YINPn