Tool

Honored to be recognized by the Creative Review for an event and interactive exhibition we produced for LinkedIn Talent Connect 2024. Congrats to the wonderful team at LinkedIn for the collaboration!

Two of our directors Ben Tricklebank and Quinn Halleck are stepping into the future and (onto the mic) at Digital Hollywood today and tomorrow. Link to register: digitalhollywood.com/copy-of-ai--br…

Thank you @filmmakersinadvertising for having us on to discuss the ways in which we’ve been exploring the integration of AI pipelines alongside our passion for craftsmanship. Available on Apple Podcasts and Spotify: tinyurl.com/8cw72a9z

Our “Work In the Age of AI” activation as part of LinkedIn’s Talent Connect conference was nominated for the Webby People’s Choice Award! Voting is open through April 17th! Be sure to vote for us. tinyurl.com/4bsm7apy

Tool President Dustin Callif shares practical insights on leveraging AI for advertising projects at “Beyond the Prompt”, a talk hosted by Adobe and SoDA Speaks at #SXSW in which industry leaders discussed how AI is shaking up the media landscape. tinyurl.com/7wvwehmk

Excited to share the trailer for Tool Experience Director Nem Perez’s new immersive feature film A.I. Wonderland. Serving as creator and executive producer, Nem is overseeing a critically-acclaimed team to blend live-action, AI-generated animation, and audience participation.

Thanks to everyone who joined us at Tool Social Club in NYC last night! In addition to connecting with friends, Dustin Callif (President), Ben Tricklebank (Director), and Tyler Cohen (Creative Director) lead talks on their insights leveraging AI on recent projects.

Thank you @shotscreative for featuring Win Bates' latest commercial for @mcgarrahjessee with country music star Lainey Wilson. Full article: tinyurl.com/38fyczcf

@AdWeek hosted a thought-provoking discussion on how brands are leveraging AI to automate creative production. We were honored to join this conversation tackling big questions about innovation, ethics, and the future of marketing alongside industry leaders. Full article on adweek

Win Bates' latest spot with McGarrah Jessee for @Whataburger is all about those late-night drives, bright lights, and the feeling of finding home on the road —starring the incredible @laineywilson as the brand’s official ambassador.

Learn more about the making of: toolofna.com/work/featured/…

Using tools like #Runway, #MidJourney, and #Kling, we transformed still images into motion-packed scenes. AI brought 50% of the visuals to life, while live-action ensured the authenticity of human performance and the car in motion.

Who Says Cars Can’t Dream ✨New work by Ben Tricklebank & Erich Joiner. In the spirit of experimentation, we wrote and produced a :45 spot for the Land Rover Defender. Rather than creating everything using only AI, we took a hybrid approach.

Tool President Dustin Callif is the featured guest on @helenstravels's #CreativitySquared podcast for the episode "Creative at the Speed of Culture and #GenAI" Listen here: creativitysquared.com/podcast/ep70-d…

In honor of @Diablo #VesselofHatred, we teamed up with @MojoSupermarket to create “Vases of Hatred”. A free bouquet of real, toxic, jungle flowers – perfect for your arch-nemesis🥀 #DiabloIV

Thank you to everyone who joined us for #LATechWeek last night for our "AI Double Feature" featuring AI creator @KingWillonius and an inside look at #ToolKit BLUEPRINT for automating your brand content at SCALE. @Techweek_

Tool President Dustin Callif, director Wes Walker, and Under Armour's VP of Global Creative, Brian Boring, will be presenting "Inside Under Armour's Quest to Fuse GenAI and Traditional Production" at Advertising Week New York 2024. Learn more: newyork2024.advertisingweek.com/aw/schedule/se…

Make summer all yours 🏖 New work by Win Bates for @BMW & @GSP featuring @alroker

Super grateful for the fantastic response we got to the @TMNTMovie Sewer Delivery AR experience! 🐢🍕 Thought I'd give a quick peek at some of behind the scenes. It's not often we get to share the journey from concept to completion, but crafting immersive experiences like this is a lot of fun (and hard work) - from prototyping to testing to iterating, especially in the realm of Augmented or Virtual Reality. If you're curious to learn more or have questions about the process, feel free to reach out!👽 A huge shoutout to @toolofna , @gsdm , @PizzaHut, and TMNT: Mutant Mayhem film studios and production for making this project possible. ❤️ #AR #WebDev #WebGL #ThreeJS #tmnt #ninjaturtles #mutantmayhem #animation #film #developer #coding #codinglife #creative #creativedirector #3D