ADWEEK

The May issue of ADWEEK just dropped and this month, we’re spotlighting the Marketing Vanguard Award winners. Get more on our class of marketing executives who are striding into the next chapter of the industry with eyes wide open 👉 adweek.it/4tS1oXm

Many agencies were caught off guard by @Cannes_Lions' rigorous verification and disclosure requirements, while others pointed to unclear communication and confusion around client sign-off needs. Get the full story here 👉 adweek.it/4wuEt5Q

We've got your morning news ratings for the week of May 4, with @NBC's @TODAYShow show taking the lead.

During the first full week of May, all three evening newscasts slipped in total viewers and Adults 25–54, though @ABCWorldNews Tonight with David Muir remained the clear leader. adweek.it/4uhwwzC

With @Cannes_Lions returning to the French Riviera June 22–26 and drawing 15,000 delegates from 90 countries, ADWEEK previews seven new highlights including AI’s bigger beach presence, expanded stages for creators and sports, and more playful, whimsical brand and agency activations. Read more 👉 adweek.it/42BNXPb

As AI reshapes agency business models, 25% of agencies have moved entirely to fixed-fee pricing and 63% report being satisfied or extremely satisfied according to a @forrester Consulting study with @DentsuCRTV of 356 U.S. and Canadian marketing and procurement leaders. adweek.it/4tVQYFr

This marketing week’s line-up spans celebrities, nostalgia, and scalp care. Devil Wears Prada star Stanley Tucci plays contrite for @tjmaxx, a fully clothed William Shatner reclines on a beach lounger for @priceline, and @carmeloanthony is head coach for @cerave. Read more 👉 adweek.it/4tE1Ash

.@ZohranKMamdani's video team relies on improvisation more than you might think. @NYCMayor's Director of Video, Donald Borenstein, spoke to a crowd at #SocialMediaWeek about how he and his team approach social video shoots and why it's important to lean into the "imperfections"

Growth today isn’t driven by bigger budgets—it’s powered by connected ecosystems. @tiktok_us highlights how partners are turning that approach into real business results with its 2026 Partner Innovation Awards. adweek.com/sponsored/a-lo…

We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending May 15—and it's been a busy one. Catch up on the changes below 👇 adweek.it/4ded8gQ

@Supergoop @Square @Intuit @onepeloton Apple: tinyurl.com/mhhcrfu9 Spotify: tinyurl.com/bnb6w2zp YouTube: youtu.be/cIBK64mH1Lo

AI is about to bring MORE humanity to marketing - not less. But most CMOs are missing it. In this episode of Marketing Vanguard, Lauren Weinberg, CMO of @Supergoop and veteran CMO at @Square, @Intuit & @onepeloton, reveals what this shift means for marketing teams: 👉 LLMs are forcing brands back to authentic storytelling, credibility and genuine connection 👉 This is good news for marketers who build real brands 👉 Build hands-on experience across multiple AI tools - not just your enterprise agreement The AI revolution is forcing human connection to take centre stage again - and leaders can’t afford to miss out on this shift. Tune in for the full conversation!

Jim O’Leary will step down as @WeberShandwick's North America CEO this summer to lead Penta, a firm formed in 2023 through the merger of eight public affairs, research, and marketing communications shops and later acquired by Shamrock Capital. Read more 👉 adweek.it/4uSQpgo

@netflix Listen Now - @Apple Podcast: adweek.it/4dgogsc - @Spotify: adweek.it/4dlbCZ3

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN Advertising at @netflix, about building an advertising business inside one of the world’s most influential media companies. Nicolle shares why the future of streaming advertising will depend on stronger data collaboration, interoperable measurement, and AI-powered infrastructure. She also discusses the evolution of connected TV measurement, the growing role of clean rooms and data integrations, and how Netflix is thinking about turning audience engagement and fandom into measurable business outcomes for advertisers. Key takeaways: 👉 Advertisers can no longer rely on siloed measurement systems if they want a clear view of performance across streaming and retail ecosystems. 👉 AI-driven advertising depends on connected, interoperable data, not just automation. 👉Premium audience engagement only becomes valuable when platforms can connect it to measurable outcomes.

Retail media ad revenue has already surpassed linear TV, and it’s increasingly showing up inside TV buys, driven largely by @amazon and @Walmart leveraging their smart TV ecosystems. adweek.it/4drT2i6

In this epsiode of Adspeak, ADWEEK's Jenny Rooney talks with Jason White, Lina Polimeni, and creator Nita Danielle about how health brands can earn trust today by shifting from clinical claims to authentic, culturally relevant storytelling. adweek.it/4nrId3Y

.@NBCUniversal's May 11 upfront at @RadioCity pushed a “family” theme, teased Fast & Furious @peacock spinoffs, touted a three-hour 100th anniversary special, and highlighted AI adtech while execs said late-night demand remains strong. adweek.it/4da1FPp

At its third annual upfront presentation, @amazon packed the @BeaconTheatre with ad executives and marketers for a high-energy, 90-minute show. The night featured performances and appearances from stars like @KaceyMusgraves, @Oprah, and @michaelb4jordan, as Amazon pushed for upfront and year-round ad commitments. Read more 👉 adweek.it/4eGvfgK

POV: you sit while @ChappellRoan is performing at @YouTube’s Brandcast.😭😭 We love a queen who gets the audience UP and energized.

.@Google has overtaken @Apple as the world’s most valuable brand in @KantarGlobal's latest BrandZ ranking, driven largely by its AI advances. Google’s brand value rose 57% to $1.48T, while Apple, No. 1 for the past four years, grew 6% and fell to second. adweek.it/3RDtuak