Toro Digital Assets 🐂 🌎💰

This is the hardest thing I’ve ever had to write. I’m completely devastated. Last Friday, I noticed I barely sold any copies of the magazine that week. I’ve shown up every single day for 5 years straight, pouring everything into creating and sharing Bitcoin Art Magazine and Bitcoin Art. I never ran paid ads to push sales, never bought followers or engagement, never cut corners—just organic growth through consistent, honest work. I spend 6–12 hours a day (on top of a full-time job) designing issues, photographing prints, writing essays, engaging with collectors, packing orders, answering DMs, and shipping art worldwide. I’ve adapted to every shift in the market, every new printing technique, every change in collector taste. I even launched a newsletter to keep the community closer. I’ve stepped away from every other platform because I truly believe in Bitcoin Twitter culture and the community around it. Every holiday, family event, vacation, wedding, birthday—you name it—I’ve been active, posting updates, sharing new drops, and fulfilling orders. I’ve never taken the audience and collectors I’ve built for granted. I cherish every relationship that’s formed through this project. During this last period of low sales, I proposed to my girlfriend. On that entire proposal trip, I stayed active—responding to inquiries, posting new art previews, shipping prints from hotel lobbies. That’s nothing new. I’ve given years of time and sacrifice to build something meaningful, with zero regrets—until now. Having to do this publicly feels pathetic and humiliating. It’s been almost a week, and I still can’t get the visibility I need to turn things around. The Twitter/X algorithm has buried my posts, throttled reach, and made it nearly impossible for new eyes to find the work—no matter how consistently I post, how high-quality the art is, or how much genuine interaction I drive. How can I dedicate myself so completely for so many years and have the platform’s own algorithm decide my fate without giving me any real chance to adjust or recover reach? I’ve never had a single major complaint or flag in 5 years. The first real gut punch comes right around when I thought momentum might build—after spending my entire vacation working nonstop on new magazine layouts and print editions—only to watch impressions tank, engagement drop off a cliff, and sales basically flatline because the algo stopped showing my content to almost anyone. To most people, this is just “that Bitcoin art thing” they occasionally like or retweet—if they even see it anymore. To me, it has completely altered my life. It’s every creator’s dream to make a living from the work they love, and to watch it slip away right as it was becoming real—because the algorithm quietly decided to deboost everything—feels absolutely gut-wrenching. Over the last two years I’ve told everyone how important it is to support Bitcoin-native creators, to buy the physical magazines and signed Giclée prints, to own real art in this space instead of just garbage NFT’s. I couldn’t have been louder about how much I believe in this ecosystem and how grateful I was for the community—until the algo started hiding the very posts meant to reach that community. I truly never thought reach would be strangled this hard for so long. All of this to say: I am not failing because the work is bad or inauthentic—the work is the same high-effort, high-quality thing it’s always been. The sales have dried up because the Twitter/X algorithm has throttled visibility, shadowbanned reach, and made organic discovery basically impossible. If there’s a way to fix the algo suppression, reset reach, or get fair visibility again, tell me clearly and I will adapt immediately. But watching years of sacrifice result in barely any sales last week—solely because the platform’s algorithm buried the content—will never sit right with me.

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