
TravelerOfCode
3K posts

TravelerOfCode
@TravelerOfCode
20+ yrs in tech → now CTO of a team that's 100% AI agents. Digital Nomad 🌏 Muay Thai 🥊 Building in Public 🚀





















You remember how in 2022-2023, SaaS websites were absolutely soaked in social proof. FeedHive was too. We had star icons in the hero, tiny quotes saying how great the product was, G2 badges further down, a wall of love with links to reviews, more badges, and then another highlighted testimonial in the footer. When we launched the new FeedHive website, we decided to remove almost all of it. No more G2 badge parade and no giant wall of love. We kept a small section focused on outcome proof instead. More like: here is what the product actually helps you do, here is a tiny case-study style example, here is the result. Much less "look how many people like us." And the funny part is that conversions didn't hurt at all. Literally no impact. I think social proof on SaaS websites has been overplayed to death. People know you picked the best quotes. They know the badges are placed there because you want them to trust you. They know the wall of love is curated. If someone actually cares, they will go to Google and search "FeedHive review" themselves. They will check Reddit, G2, YouTube, X, whatever they trust. They do not need your homepage to tell them you are good. I still think proof matters a lot. But I think the old testimonial wall is dead. Show outcomes. Show the product. Show the result. Then let people verify you on their own.



Google just officially proved every 'AEO expert' wrong 🤣 they published a guide about optimizing for AI overviews and it confirms what I've been saying for months 🤷🏻 the guide literally says: "the best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems" no secret "AEO" hacks or tricks, no special AI markup Google even has a mythbusting section where they tell you to ignore: - chunking content for AI - rewriting content just for AI systems - overfocusing on structured data basic SEO worked - still works - and will continue to work ✅ this is exactly what we've been building at Outrank - helping 2,500+ websites rank every day super bullish on it 🚀







I’m not trying to be that guy But GPT 5.5 feels significantly worse today. I don’t think I’m alone with that one.






