Twipe

Are publishers truly maximizing personalization? David Edelman (Harvard Business School) at INMA’s Subscription Town Hall says we often confuse it with targeting or customization. True personalization delivers real value using user data. Are publishers meeting this challenge?

With 2025 just around the corner, we’ve gathered a list of #news #media events you should put on your calendar. Have any events that we should add to this list? Comment below! @Digiday @gijn @journalismfest twipemobile.com/news-media-eve…

Matt Karolian reported much better engagement numbers for @BostonGlobe on Bluesky than other emerging social platforms. Is this the case for your publication as well? Rose Wang and the Bluesky team promise no more link de-prioritization, more traffic and engagement.

@LeinDanny delivering the key takeaways of the day: 1) Recognise fragmented audiences and tailor your approach to them 2) Invest more in marketing and carefully position your brand 3) Focus on creating finite, high-quality experiences This concludes DGS. Thanks for following!

"Misinformation is not one fake piece of news, it’s a lot of pieces put together to manipulate your view of the world." - @sgourley during the keynote speech about misinformation and its impact on democracy.

"We want ChatGPT to be the smartest personal assistant - it needs to be able to answer a variety of questions. And this has to be built in partnership with news publishers." - Varun Shetty, Head of Media Partnerships at @OpenAI, during his remote session from New York.

Before enlightening talks from @OpenAI and @sgourley later today, our guests enjoyed a traditional Belgian treat during the last networking break: waffles!

3 takeaways from Twipe & @Roularta's Edition of the Future presented by @dana_nastase: - A modern digital edition adapts its format to the reader - Bundled editions saw 23% higher engagement vs a standard newsflow - FutureGen edition for younger readers had 22% retention

An insightful talk from Dennis Papirowski about TikTok for publishers. - TikTok shapes culture: 67% of users discover new topics, 78% learn new things. - Publishers can use evergreen content to remain relevant. - TikTok is a growing space for explanatory, factual news content.

The product panel, with Marina Sorg, Christian Röpke, Mariah Craddick, and moderator Matthieu Dubois just wrapped up. The focus was on using of AI in the newsroom and strategies for creating products that boost engagement while maintaining reader trust.

Our breakout sessions just wrapped up! We explored: - AI in the newsroom with Natali Helberger & Hannes Cools - Collaboration in news orgs with Mariah Craddick - Video & influencers in the next-gen newsroom with Maxime Topolov - Innovative news formats with Lisa MacLeod

Congratulations again to @Telegraph for winning the App of the Year Award last month at @pressgazette's Future of Media Technology Conference. We celebrated this special occasion again together with Mathias Douchet and Alan Holmes.

Inanna Lallerstedt highlighted how SvD Kompakt tackles news fatigue and anxiety with quick, summarised updates for younger audiences. Launched in 2023, Kompakt has 50K signups, 63% new users, and 90% positive feedback.

Tom McCave on engaging younger audiences: - Trust in news has dropped to 40%. - The Economist focuses on product diversity (Espresso) & strong branding. - Free student access + TikTok doubled young readership. - Podcasts lowered average subscriber age by 10 years.

Johannes Niemeläinen shared how Keskisuomalainen's personalized newsletter, which uses Twipe's personalization engine, has 75K active subscribers. Older readers (65+) are the most engaged, with 56% opening the newsletter daily.

Networking is a key part of our Digital Growth Summit, and breaks are the perfect way to get to know industry peers better. Next up, Johannes Niemeläinen will present a case study about their newsletters using Twipe's personalization technology.

"Readers have learned that they do not need to go to traditional media to find news, and news writers realized don’t need media companies to publish news." - Natali Helberger Now, it's time for a break! We'll resume at 10:50 with a case study about newsletter personalization.

"The more people use genAI tools, the more they value their output." -@nicnewman - Only around 25% of US users have tried ChatGPT, with just 5% using it for news. - GenAI could improve efficiency, but trust remains low. - People worry about too much personalization. #GenAI

The Digital Growth Summit has officially begun! 🚀 Our CEO @LeinDanny delivered the welcoming speech and moderated the CEO panel, kicking off a day packed with insights. @nicnewman will be on stage next with an analysis of his reports on the public's attitudes about AI.

✨ Discover our new website here ➡ twipemobile.com

Today marks a milestone at Twipe as we unveil our reimagined brand, our updated product lines and our renewed commitment to innovation in the news industry. Follow us to stay updated! 🚀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗡𝗲𝘄𝘀. 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 🚀