Tyler Green

@BlackLabelAdvsr @danyay If I thought something was a once in a lifetime opportunity I would make time for it .

@danyay If it wasn’t for how busy I am with it I would be selling too! We won’t see an opportunity like this ever again in our lifetime.

I am so bearish on anyone wanting to start an FBA business in 2024. I know I have friends on here that promote it as a way to make money, and I'm sorry, but I wouldn't recommend selling on Amazon (via FBA) to ANYONE anymore They want you gone. The Chinese will fill your shoes.

Social Media Manager as a full time role isn’t a job at most orgs. Doesn’t take 40 hrs/wk to strategize, schedule posts, and reply to comments. The job is content creator. If you can’t make compelling video/graphics you’re not gonna have a social media career.

@ashvinmelwani qUicK qUesTioN

190 emails from over this weekend. 150 are literally cold emails. Do I have to just create a new email at this point.

@danyay Just saw a customer lose his mind on us in comments/DMs saying we are a scam and ripped him off. Turns out he used Meta Shops which authed repeatedly but never captured or completed order. Had to explain we cannot control Meta shops and order never went through to us.

my team doesn’t allow me to respond to customer emails because this happens (sometimes it’s required of me though)

@willnitze LOL, you don’t. You just move to SendLane.

How do you get someone from Klaviyo on the phone?

@AndyTheGiant @KDimitratos Recruiters/LinkedIn. I actually mentioned some of the issue yesterday. For senior roles we want to see what outcomes a person has produced. If marketing, spent ($) over (time) on (method) for ($). If ops, saved ($) over (time) by (method). Rare to see candidates who even get it.

@Tylereth3 @KDimitratos how did you source the candidates?

I have been telling you all: as per the number of jobs I have applied to vs how many interviews I am getting & how many offers result — this market is exactly like 2008 to 2010. I’m a data and numbers gal. I look for trends in everything. This is the same.

Pro tip for DTC job seekers: Don’t focus on tasks on resume, focus on measurable outcomes. Bad: developed marketing campaigns based on key objectives Good: managed 3M in spend across Meta and TikTok over 18 months, maintaining a 2.4 blended ROAS

@growinggray Or (and I know I speak for many operators) you hire an agency and they don’t perform and you’re out that time and money and you try again and the same things happens and you get fed up and go in-house. There may be some good agencies, it’s rarer than DTC Twitter seems to think.

The “agency vs in-house” debate is changing. And after reading this, I want to know your take on it. I was talking to a brand the other day who needed to improve their performance marketing immediately. Truth is, if they hired a Director of Marketing, they’d likely spend:

The CEO's job happens in the dark. Everything that goes wrong is your fault. Everything that goes right is thanks to your team's work. Don't think it's fair? Don’t be CEO

@AndyTheGiant Dinners - useful for connecting with people expecting the same things Balance - typical of high risk high potential reward careers, ever meet a surgeon or someone at big law? Exclusion - not unusual to wanna connect with people who are where you are professionally

Sometimes DTC Operators (those I admire and respect) take my critique of DTC as a lifestyle in a different direction than I intended. What I don't love currently (and my opinion can change over time): - DTC Founder Dinners - Promotion of terrible work/life balance - Exclusion

@supplychainwomn What do you mean by securer IP environment? Temu is a hotbed of all kinds of infringement, which gives the impression IP issues remain.

@jgproduct @TaraViswanathan Love a money motivated hire, but the key is a performance based bonus program with a monthly pay out. That way they see a direct pay increase in real time relative to the value they bring.

Glad you learned from the experience. Sadly, I don’t think this person will last. I’ve hired three people where we were off significantly on initial comp and we went closer to or even met their ask. Great interviewers, great few months, then wore off and wanted more comp while being mid team members. I hope I’m wrong and it works out for you!

A candidate we gave an offer to came back asking for (more than) double the comp. (Actually, 2.5x 😅) It didn’t turn me off. I was actually really impressed. Here’s why: Speed: He got back to me in <24 hrs. Each time we talked it was hours, not days. The entire process took just a few days. Follow Through: He gave me regular updates on when he’d follow up and then kept his word. We kept in touch multiple times a day via text. He never dragged his feet. Reasoning: He did his research & gave a clear explanation of why he wanted 2.5x the comp. And it wasn’t about market data (you can find market data on anything 😅) — it was about impact he’d have on the company. ⚡️ Candidness: He openly shared comp he’d be giving up elsewhere, his current financial status, and his future family plan. Importantly, he shared things that would objectively not be helpful in a negotiation. (This built trust) Excitement: He was super open that this was the only offer he was excited about and he wanted to be here. It felt like we were working on this problem together instead of on opposite sides. Good Intentions: He never threatened with other offers (even though he had many other higher paying offers in hand). He wanted to be here and made that clear. Put his money where his mouth was: He said he wanted to be in for the long haul — and then suggested a comp plan that was significantly weighted to later years. Few people do this & it had a massive impact. Speed x2: He was not only quick responding w me, but also responded to every investor & teammate who messaged him (20+ ppl) saying he was very excited and just working through details. This made everyone excited about him. The whole process built trust. 🤝 Speed + integrity + kindness + aggressive ask = A+ negotiation. My thought during the process: “Damn, I need this person on my team!” 😂 If this is how he negotiates and treats people, he will be a huge asset for the team. Ultimately, he didn’t get the 2.5x but we came to an agreement that made both of us super stoked to work together. 💥 TL/DR: It’s never WHAT you ask for, it’s HOW you do it. 💙

@codyplof Employees, employers AND vendors!

Employees and employers need to remember that the DTC space is very small. Do great work and treat people well and people will talk. Do the opposite and they will talk as well.

@JakubSzunyogh @johnhickey1970 As a consumer I find them annoying and won’t watch an ad that uses one. It makes the product seem cheap and low quality. Like a robot, with all the ways they tend to be glitchy, runs the brand. PWT does a lot of direct response ads but haven’t noticed them using robo-voices.

@Tylereth3 Spot on! @johnhickey1970 would you even run ads with AI voiceover? Probably not a good approach for brands like yours that are not direct response heavy. We don't use AI voiceovers, so I'm just curious.

Question for brands: Would you ever run ads with AI voiceover?

@shanerostad Can probably get a free consult from a lawyer with UDRP experience on likelihood of seizure. If current owner doesn’t use and/or doesn’t have a TM you may be able to snag it.

@Tylereth3 sadly the exact domain is held by a production company that's been around for like 30 years. They barely use the site so I've tried contacting them but with no luck one day I think we might be able to get it

If you're launching a brand and can't get access to the exact domain name, what is your favorite prefix? for example, if your brand is "Lush" uselush,com buylush,com shoplush,com getlush,com trylush,com or something else?

@Cody_Wittick Not sure the ad was that special, don’t even remember it. I just like popcorn.

@Tylereth3 Ad was so irresistible?

Question for DTC Twitter: when was the last time you bought something from a Facebook or IG ad? What was it?

@BillDA What % is FBA fees though? FBA + 15% may end up being as expensive or more than .com. Depends on business.

Every DTC brand that complains about “the Amazon tax” Do you have any idea what it actually costs you to… Process payments, customer service, pick/pack, cardboard boxes, tape, storage, plus postage and returns? 15% + FBA fee is a screaming deal.