🫠 The Stakes Have Never Been Lower
Bezos reportedly wants to rebuild the Prime Video home screen with a personalized AI feed.
We thought he’d be working on… literally anything else.
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🤖 Top Story:
Meta and Google just signed the EU’s AI transparency pact, promising to make AI-generated content easier to identify.
But…their own AI advertising tools keep making unexpected changes to campaigns, creative, and targeting, often without marketers asking for them.
The companies are giving consumers more transparency while Marketers are still waiting for it.
Get the rest inside.
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Other Top Stories:
🗑️ AI Slop Is Fooling Brand Safety Tools
A new report found AI-generated junk sites are slipping past verification tools, sometimes earning higher CPMs than legitimate publishers. The metrics brands rely on to judge quality are increasingly rewarding the wrong inventory.
Plus 3 More…
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💡 Use Case Of The Week:
Michaels’ AI Shopping Assistant Doubles Search Conversion
Michaels replaced traditional keyword search with an AI shopping assistant that helps customers describe projects in natural language and recommends everything they need in one conversation.
You’ll also get why this matters and the action you can take to identify similar opportunities in your own business.
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Other Headlines:
🎛️ Google Quietly Gives Advertisers More Performance Max Controls
Google is testing new inventory exclusions, another small step toward making Performance Max less of a black box.
🗣️ Mark Zuckerberg Pushes For Faster AI Development
Zuckerberg argued the U.S. should accelerate AI development instead of slowing it with regulation, calling for a more optimistic approach to AI policy.
Plus 1 More…
Full AI Edge Newsletter Here:
🔗 uof.digital/newsletters/
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