Updates From YouTube

ICYMI 👀 New YouTube TV plans, including Sports Plan, have officially launched. 🏀 Catch every upset and buzzer-beater this March starting at $54.99/mo for new customers during the first 12 months. tv.youtube.com/welcome/

YouTube is the destination for shows kids and families love. Welcome to our neighborhood, Mister Rogers. 🏘️

FIFA and @YouTube team up in game-changing FIFA World Cup 2026™ Preferred Platform agreement ⚽️ Innovative agreement provides official Media Partners more opportunities to expand coverage of the competition ⚽️ Multifaceted partnership to enhance promotion with premium content across FIFA and its Media Partners’ respective official @YouTube channels ⚽️ Global cohort of @YouTube creators set to engage new audiences worldwide Read more here: inside.fifa.com/organisation/m… #FootballUnitesTheWorld #FIFAWorldCup2026

Get all the details ↓ goo.gle/4btU2RP

YouTube is officially a Preferred Platform for the @FIFAWorldCup 2026 ⚽ Get closer to the action than ever before: ✅Go behind-the-scenes with your favorite @YouTubeCreators. ✅Revisit iconic archival matches on the official FIFA channel. ✅Media partners can stream the first 10 mins of every match + select full games via their channels.

The future of news is happening on YouTube. 🗞️ @johnnywharris built a community of 7.5 million YouTube subscribers. Now, he’s launching Newpress to give creator-journalists a home. Learn more from @NiemanLab ⤵️

Read Lyor’s letter: goo.gle/4177Cpn

Today, Global Head of Music Lyor Cohen published his first newsletter of 2026. Here are some highlights: - In the 12 months between July 2024 and June 2025, YouTube paid out over $8 billion to the music industry. - With billions of logged-in viewers watching music videos on YouTube each month, it’s clear that the music video isn't just surviving, it’s thriving as a primary driver of fan loyalty.

Get more information on likeness detection: goo.gle/4uA5dkK

“Head to YouTube Studio and look for the Likeness tab under Content detection. To sign up, you’ll be asked to provide a government-issued ID and a brief video selfie to verify you are who you say you are.” - YouTube’s Creator Liaison @reneritchie x.com/reneritchie/st…

ICYMI: We’re expanding likeness detection — our industry-first tool to manage AI-generated content — to government officials, journalists and political candidates. Here’s what you need to know🧵

Exciting news: as of this week, all @youtubecreators can now upload 50MB thumbnails (up from 2MB). Now, your super high-resolution thumbnails will look epic on TV 📺

See how we're supporting and empowering young people online through our products and services, including a new, first-of-its-kind global initiative from @GoogleOrg and @YouTube to support teen digital wellbeing. goo.gle/4s4oRn5

Learn more about each session ↓ goo.gle/4lun5JB

.@youtube and @google are heading to Austin for #SXSW. Join us for discussions on: 🎙️Podcasting on YouTube, featuring Steve McLendon, head of product for podcasts 📺Using podcasts to launch and grow multi-platform media businesses ✨Transforming workflows with AI, featuring Creator Liaison @reneritchie & @JonYoushaei

Learn more about our new top podcast lineups ↓ goo.gle/3P72TRR

New Kantar data reveals YouTube video podcasts outperform audio-only ads by 5.6x in driving consideration. As the #1 podcast destination in the U.S. with over 1 billion monthly active users, we’re making it even easier for podcast advertisers to reach some of the most engaged audiences in sports, news, comedy, true crime, and society & culture with our new top podcast lineups.