Updates From YouTube

Brands like @Coach are taking notice of the massive opportunity to build deep, lasting connections on @youtube. They're shifting back to long-form storytelling and partnering with @youtubecreators in a way that's really resonating with people, especially younger generations. vogue.com/article/the-re…

Upfronts Week is a wrap, and #Brandcast — hosted by @Trevornoah, with performances from @zaralarsson & @ChappellRoan — did not disappoint. Here’s a look at what’s coming next, only on @YouTube. ⬇️ 📺Drive campaign engagement and boost ROAS with our new, exclusive slate of Creator Shows like @alexandracooper's upcoming Met Gala docuseries “Before the Steps” and Kareem Rahma’s (@SubwayTakes) “Keep the Meter Running.” 💪Amplify organic content your products are already tagged in with Affiliate Partnerships Boost (a win for @youtubecreators too, who earn with YouTube Shopping affiliate links). 🛍️Drive instant purchases via Google Pay on TVs, enabling viewers to complete purchases directly on their biggest screen. 🤝Surface tailored content using Custom Sponsorships to help your brand own the moments that matter most to you. Plus you can curate a custom content shelf on the YouTube Masthead, allowing your brand to align relevant videos with specific campaign goals.

You must be feeling lucky 🍀 Consider this your official reminder for #GoogleIO. Join us May 19 at 10 a.m. PT for a first look at our latest product updates and AI breakthroughs.

Get all the details: goo.gle/3RfySAo

£2.2 billion. That’s how much the creator economy now contributes to the UK GDP. Yet, YouTube’s Creator Consultation (where we surveyed over 10K creators) showed only 17% of creators have access to adequate training. That’s why, we’re launching a partnership with @BBC and the National Film and Television School to deliver a new skills and training program for TV producers, digital creators and journalists across the UK.

.@EDC_LasVegas starts today. Here’s how to enjoy the three-day festival right from your living room on @youtube: 🔔Set notifications on Insomniac’s YouTube channel: yt.be/edc. 📺Watch 6 daily feeds, and up to 4 using multiview. ▶️Stay tuned to rewatch your favorite sets.

We’re just 𝗢𝗡𝗘 week away from 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗲 - the 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗮𝗱𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁 of the year. 📣 Join the thousands of marketers who’ve already registered to discover the newest innovations coming to Search and YouTube ads. Register for #GML2026 today👇 goo.gle/4dmKEQM

Feeling so inspired after another #Brandcast, thanks to the brands, @YouTubeCreators and partners who have made @YouTube their home, and our amazing YouTube team who brought the show to life. A few takeaways from our event: 🌟 Today, YouTubers are the new stars and studios, making every cultural moment bigger. 📺 For more than two decades, we’ve focused on staying one step ahead of how the world watches. Today, we’ve been #1 in streaming watchtime in the US for 3 years. Over 2B hours of Shorts are watched in the Living Room each month. 🏡 We know that to keep viewers coming back, we have to build the best possible home for our creators. So we’ve invested in the infrastructure they need to thrive, from pioneering the creator economy to scaling their reach with auto-dubbing to unlocking AI-powered video creation tools. 🍿 For the first time at Brandcast, we brought advertisers an exclusive look into our new slate of YouTube-exclusive Creator Shows. The future of media is being built on YouTube, and the most exciting part is that we’re just getting started.

"YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront" - @Variety

"YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media" - @Adweek

Yesterday we hosted YouTube’s Upfront, Brandcast and announced new Creator Shows, frictionless checkout on connected TVs, affiliate partnership ads, and more. See what people are saying about our updates. 🧵

From competition series and investigative docuseries, to live talk show formats, we announced our new and returning @YouTube Creator Shows at #Brandcast, including shows from @AlexandraCooper, @TrevorNoah, @Jesser, @QuenBlackwell, Kareem Rahma, @DudePerfect and more.

Our 2026 @YouTube Brandcast was hosted last night by @TrevorNoah, with appearances from creators like Adam W, Ashley Alexander, @DwyaneWade, and @QuenBlackwell. Here’s a look at some our latest updates to @YouTube, including: -An exclusive slate of new Creator Shows, including Kareem Rahma’s “Keep the Meter Running" and @AlexandraCooper’s upcoming Met Gala docuseries, “Before the Steps.” -Custom sponsorships that use AI to dynamically surface videos tailored to a brand's desired goals. -A new "Buy with Google Pay" feature, which allows viewers to complete purchases directly on their connected TV with just 2 clicks. -Affiliate partnerships boosts, which let brands amplify organic content that their products are already tagged in. -Multimodal video creation using Google’s latest AI models, including Gemini, Nano Banana and Veo, so anyone can move from creative brief to final production.

@DudePerfect Nobody does sports like YouTube creators. @Jesser took the U.S. #Brandcast stage to drop his next project: Jesser’s Summer of Soccer. 8 episodes, 8 global icons, and a gauntlet of unique challenges you won’t see anywhere else. Only on YouTube.

.@DudePerfect just gave us the first look at the Squad Games Season 2 trailer at U.S. #Brandcast! 🏆 The chaos returns exclusively to YouTube in 2027. If you thought Season 1 was big, you aren't ready for what's coming next.

Catch up on everything we announced at Brandcast ↓ goo.gle/3P1Yikt

#Brandcast just wrapped! Here’s what’s new for brands and advertisers. ⤵️

🎥 DOCUSERIES & LEARNING • Before The Steps (Alex Cooper) • Road to World Cup (@ErlingHaaland) • We Are Osos (@blakegriffin23 & Ryan Kalil) • HUGE* If True (@cleoabram) • The Human Element (@johnnyharris)

Your next watch is here. Announced at #Brandcast, these new Creator Shows are officially coming to your screen. Here’s what's dropping. 🧵⬇️