Upstream TV

Most CTV advertising runs through programmatic pipes. That doesn’t mean the best inventory always follows…. Joining the Next in Media podcast, @TatariTV's CEO Philip Inghelbrecht explains why we spent nearly two years building direct integrations with companies like @DisneyPlus, @warnerbros, @NBCUniversal, and @paramountplus. The goal was simple: make direct CTV buying easier to execute. Watch the full conversation: youtube.com/watch?v=xAD1Z0… #CTV #ConnectedTV #AdTech #StreamingTV #TVAdvertising

"For too long, publishers had to choose between operational efficiency and premium inventory. That trade-off is over. The tools now exist to reach audiences faster, at scale, without the overhead." It was a lively conversation on stage at Marketecture Live this morning as @warnerbros, Bill Murray, @NBCUniversal's, Mike Reidy, and @marketecturetv's Ari Paparo joined @TatariTV's CEO, Philip Inghelbrecht to discuss how CTV inventory is being packaged and sold in fundamentally new ways thanks to the launch of Upstream, which now gives advertisers direct API integration into the publisher ad server. If you missed it, stay tuned. We'll be sharing more from this important conversation about the future of CTV media buying. #MarketectureLive #CTV #StreamingTV #AdTech #Tatari

The optimal approach to direct sales is here. Leading publishers are embracing automation, efficiency, and smarter workflows — without sacrificing the value of direct relationships. That’s exactly what Upstream was built for. Learn more in the full press release: adexchanger.com/tv/ctv-should-… #Upstream #DirectSales #AdTech #CTV #MediaInnovation

Direct CTV buying has evolved. We’re proud to introduce Upstream, intelligent infrastructure to improve direct transactions. Seeing Upstream featured on the @Nasdaq tower in Times Square shows where CTV buying is headed. Upstream connects advertisers and premium publishers through automated, scalable infrastructure. Both publishers and advertisers win - insertion orders are automated, there’s greater transparency and fewer unnecessary fees, and more working media dollars. With integrations across @DisneyPlus, @NBCUniversal, @paramountplus, @Tubi, and @warnerbros, Upstream is setting a new standard for direct media execution. Learn more: upstream.tv/insights/movin… #UpstreamTV #Nasdaq #CTV #TVAdvertising #MediaInnovation #DirectBuying

Built for where TV is going — not where it’s been. Take a look at how Upstream efficiently connects publishers and advertisers with automated, scalable direct media transactions. Less operational overhead. Effortless scale. Cleaner supply paths. Greater transparency. More working media dollars. See what’s next: upstream.tv/insights/movin… #UpstreamTV #CTV #TVAdvertising #DirectBuying #MediaInnovation

TheViewPoint is now Upstream! We’re focused on helping publishers scale direct sales by taking the pain out of direct sales operations. Today celebrating integrations with 5 major CTV partners - @DisneyPlus, @NBCUniversal, @paramountplus, @Tubi, and @warnerbros. Check out the blog here: upstream.tv/insights/movin… #UpstreamTV #TVadvertising #TVDirectBuying