WITHIN

We loved working with @FairingData on this project!

"This industry always talks about letting communities lead the way for shaping their own narratives; this work is a master class in delivering on that promise." bit.ly/3O3RAUP

"The e-commerce giant’s luxury fashion vertical, first introduced in the US in September 2020, is now available in the UK, Germany, France, Italy and Spain, the company announced June 8." bit.ly/3zpFilI

📈 Marketers can look forward to more robust ad personalization potential and first-party data from retailers, which will both be central to gaining upper-funnel awareness for new customers. bit.ly/3Nas67J

It's safe to say that #NFTs are already influencing marketing strategies in the ever-evolving media landscape. In 2021, trading in NFTs hit $17.6 billion – which, according to CNBC, is a 21,000% year-over-year jump. More on this topic below on @MediaPost bit.ly/39xHoVq

Don't lose your data! 📊 Now is the time to start understanding, integrating, and using Google Analytics 4 so your brand is prepared for this new frontier. What you need to know to transition to GA4: bit.ly/3m45IkV

@Oreo announced they'll be releasing their first limited-edition #PrideMonth pack in partnership with @PFLAG 🌈 Jonathan Roensch on WITHIN's Creative team shared his thoughts around what Oreo’s pride packaging campaign means for #LGBTQIA+ consumers. See what he had to say!

"While it might be too early to say that the NFT bubble has burst, the data does show that there is some slowdown in the market." via @digiday bit.ly/3OIIZIe

Probably one of THE most iconic rivalries, would you agree? 🥤 bit.ly/3kGyiIh

@adage collects this year’s top Pride campaigns with purpose. Stay up to date on the latest work supporting the LGBTQ+ community. 🌈 bit.ly/3zvJH6D

“cutting-edge services,” “innovation,” “efficiency,” “performance”... Choosing an agency goes well beyond jargon. Do you know what red flags should you keep an eye out for? Avoid these six red flags in particular on your hunt for a new agency: bit.ly/3NAYDUH

@adage's ranking of the hottest celebrity marketing moves of the past month... Check them out below! 👇 bit.ly/3MyJ7ry

@CommerceNext is coming up next week! Joe Yakuel, WITHIN Founder/CEO, will be speaking on "Seizing Growth with Full-Funnel Marketing and Measurement" along with expert panelists from Kate Spade, Tailored Brands, Chameleon Collective & Lands' End: bit.ly/37HuIuE #CN2022

"The reality is that there’s an opportunity for brands to prove real allyship here." @adage bit.ly/3NEti3H

“The last thing the industry needs is another walled garden representing both sides of the equation,” argues Sara Adler, Head of TV at WITHIN. Read more on the speculations around a Roku-Netflix deal, on @TheDrum: bit.ly/3xkz5EU

Agencies have plenty of reasons to bring on clients who don’t exactly fit their portfolio. Before we get into these reasons, check out some of the ways agencies can choose to partner with them. 🤝 More on the blog: bit.ly/3O0Smlc

"It stands to reason that higher prices should translate into better working conditions for people working in the supply chain. And higher quality products should be used for longer and create less waste. But does that stand up to scrutiny?" @BoF bit.ly/3HbWs86

💡 29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. @HubSpot bit.ly/3xjrs2K

Join us on Thurs. June 23 for a webinar in partnership with @lytics! WITHIN's Tommy Lamb will join the Lytics team to discuss how hyper-personalized messaging and segmentation can help you maximize value from the customers you've already won. Register: bit.ly/3NC3p4L

"They challenged the TV measurement norms from the get-go, snubbing their nose at Nielsen and looking more at quantity and efficiency of content consumed. So yes, Netflix is behind in the AVOD game. And they didn’t pivot as quickly as they needed to." bit.ly/3PU7G56