WadiDigital

FULL-TIME REMOTE WORK OPPORTUNITY IN ISRAEL: Join Our Team as a PPC Campaign Manager! Wadidigital is the leading remote marketing agency in Israel, specializing in performance-driven campaigns for B2B tech companies worldwide. We're seeking a talented PPC Campaign Manager to join our PPC team. If you're based in Israel, have a dedicated workspace, and are passionate about performance marketing, we'd love to hear from you. Requirements: - 1 year hands-on experience in Google Ads and LinkedIn Ads as a PPC Campaign Manager - Experience with Google Tag Manager: creating tags, conversions, and identifying possible issues - Knowledge of Excel or Google Sheets and Google Slides - Basic knowledge of LookerStudio - Experience using AI tools for PPC needs - Experience with other PPC platforms (Meta Ads, X Ads, Reddit Ads, Microsoft Ads) – advantage - Experience in a digital marketing agency – advantage - B2B Experience – a significant advantage - Experience working remotely – a significant advantage Personal skills: - Proficient in English (writing, speaking & reading) - Strong analytical skills, detail-oriented, and capability to multitask - Exceptional attention to detail - Self-driven to succeed and thrive in a dynamic working environment - Extraordinary personal commitment to achieve success and deliver bottom-line results. - Collaborative team player who thrives in dynamic environments - Creative thinker who stays curious about emerging trends and tactics - Ability to work in a fast-paced environment - Strong time management skills. Responsibilities: - Managing hands-on large-budget performance campaigns across different PPC platforms - Writing ad copy and providing banner instructions for a design team - Constant conversion performance improvement, data testing, ad copy, and creatives. - Provide regular reporting and analysis of campaign performance. - Identify new opportunities, plan, test, and implement new customer acquisition channels. To apply, please send your CV to paul@wadidigital.com with the subject line ‘PPC Campaign Manager.’

Most people think venture capital is about spotting big ideas. It’s not. In this conversation with @ArielSterman, Partner at @BessemerVP, the focus shifts to something much more practical. How founders actually think, how quickly they can adapt when things don’t work, and why the ability to iterate matters more than having a perfect vision from day one. We also get into a bigger question: Is Israel actually behind in AI, or is it just playing a different role in the ecosystem? From mentorship and early-stage decision making to vertical AI and where things are heading next, this is a grounded look at how top investors evaluate companies before anyone else is paying attention. Hosted by @YoelTIsrael

Wishing you a Happy Purim. May its message of resilience remind us of our strength. עם ישראל חי!

Axes, laughs, and a little whiskey to top it off 🪓🥃 Last week’s Yom Gibbush was all about blowing off steam and strengthening the team. Nothing like axe throwing and a great meal to bring the team closer together. Thanks @YoelTIsrael for an amazing yom gibbush!

At @Cybertech_Globl Tel Aviv, we sat down with @TheCaptainEli, former Tesla team member and now working with xAI, for a wide-ranging conversation about Tesla, full self-driving, X, and Israel’s role in the future of mobility. Eli shares his journey from selling Teslas in Israel (even selling one to our very own Yoel Israel) to working within the @elonmusk ecosystem and explains why he believes Israel could be the first country to fully adopt self-driving technology. Watch the full interview hosted by @YoelTIsrael

Startup content rarely spreads on its own. But when a CISO shares it with their own take, everything changes. At @Cybertech_Globl, we spoke with @cyfluencer 's Yael Moav (@leaping_ibex) about why cybersecurity plays by different rules. Senior security leaders will not post something just because they are paid. If it is not strong, it does not get shared. Cyfluencer connects startups with real cybersecurity professionals who add their perspective and share content organically with their peers. In cyber, trust moves faster than any ad budget. Hosted by @YoelTIsrael

Cybersecurity is complex, technical, and often invisible. That makes storytelling one of the hardest parts of building a cyber company. At @Cybertech_Globl Tel Aviv, we sat down with Scott Krady, Founder and CEO of @magnitudegrowth, to talk about how cybersecurity companies can communicate more clearly, connect with CISOs, and stand out in a crowded market. Scott breaks down what cyber vendors usually get right, where they miss the mark, and why understanding your audience matters more than explaining every technical detail. Hosted by @YoelTIsrael

All three of my Israeli-based companies @WadiDigital, @cyfluencer @IsraelTech are featured at my favorite conference, Cybertech. Tomorrow we will be doing podcast partnerships with CyberTech with a whole cobranded set up. Big thank you to Cybertech for letting us interview their speakers and leaders. Come get interviewed to talk about cybersecurity and new media. You cannot miss us in the exhibition area.

Check your long search terms. That’s Gemini search. They show what users searched for and what ads they clicked And soon? You may not have access to this data. Ft. @YoelTIsrael

Reddit Ads in 2026: The Brand Awareness Channel You're Probably Overlooking As a digital marketing expert with years of hands-on experience running campaigns on various platforms, I can confidently say that Reddit Ads deserve a serious look in 2026. Here’s why: The intent is different. People come to Reddit actively looking for solutions and recommendations. When you show up in the right subreddit, the awareness sticks in a way that passive scrolling platforms can't match. Precise Audience Targeting You can focus your ads not only on broad interests but also on specific subreddits. If your brand aligns with a niche market, this is your channel. CPMs are 30-50% lower. Most brands still haven't figured out Reddit, which means less competition and better prices. Effective Brand Awareness Brand awareness isn’t just about impressions; it’s about resonance. Reddit’s format encourages conversations, which leads to organic word-of-mouth. If you tap into the right subreddits with ads that feel authentic, users will talk about you. Their recommendations carry a lot of weight, making Reddit an exceptional platform for building long-term brand loyalty. But here's the catch: You can't use your standard corporate ad creative. Reddit's audience will ignore (or roast) anything that feels too "ads-y." The campaigns that work are educational, conversational, and genuinely helpful. Think less "Buy Now" and more "Here's something useful." As we move into 2026, don’t overlook Reddit Ads in your marketing mix. The platform’s unique community structure, combined with its robust targeting options and high engagement potential, makes it a must-consider for any brand looking to build meaningful connections and drive brand awareness.

My marketing agency serves more cybersecurity companies than any other marketing agency in the world.

"Proggio partnered with WadiDigital for advertising, reaching our target audience, lead generation, and SEO/GEO over several years. For advertising, WadiDigital supported LinkedIn Ads, Google Ads, Reddit Ads, and X Ads. Throughout the partnership, Wadi demonstrated a high level of professionalism, strong data management, and continuous optimization to improve conversion rates and Google search campaigns while maintaining a low in-market cost per lead. Their LinkedIn Ads targeting was particularly effective, generating many high-quality, relevant leads that supported Proggio’s marketing efforts. WadiDigital also assisted with SEO to ensure strong search visibility, A/B testing, and ongoing conversion rate optimization. I strongly recommend WadiDigital for organizations seeking multi-disciplinary marketing capabilities that drive meaningful results. Anyone can hire a campaign manager, but true end-to-end marketing execution requires an experienced and professional agency like WadiDigital." Yaniv Shor (@The_Bald_One_) @ProggioApp Founder & CEO

Starting 2026 with momentum 🐪✨ Let’s make it count. Here’s to building and growing together in 2026.

" HYPR is a security company, so when we pursued an agency to help with our marketing, we decided on Wadi for their cybersecurity experience. Once we started working together, we understood why they come so highly recommended for cybersecurity marketing. The results speak for themselves, Wadi provided: - 80% Moving Forward Rate in form submissions to successful meetings (Organic) - 74.3% Moving Forward Rate in form submissions to successful meetings (Organic + Direct) - 37% increase in H2 from H1 2025 in average session duration from LLM traffic - 36% increase in Organic new users in H2 from H1 2025 If you are a B2B cybersecurity company, I recommend Wadi." Roman Kadinsky, CFA Co-Founder, President & COO @HyprCorp New York, New York

Where there’s light, there’s impact This Chanukah, we’re reminded that marketing has the power to illuminate ideas, elevate voices, and focus attention on what truly matters. Chanukah Sameach from Wadi

It’s getting harder to stand out without a real content strategy. Don’t outsource your voice to a generic AI prompt. If you ask a tool to “build me a strategy,” a million others are doing the same, and the web fills up with the same low-value posts. Start with your personas, your audience, your point of view. Build around value first. Because value gets remembered, shared, and surfaced by LLMs, and that visibility carries through your funnel. Ft. Paul Gladstone

@Alfred_Lin @luanalopeslara @mansourtarek_ Congrats!

Congrats to @luanalopeslara and @mansourtarek_. Well deserved. From now on, you guys pay for dinner. 😇

Remote work isn’t a perk anymore - it’s a real test of how a company operates. Some teams handle it with focus and speed. Others fall apart. In our latest conversation, @YaronLavi, CTO of @deel, broke down what it actually looks like to run a fully remote company of 7,000 people across 61 countries - and why so many teams still get it wrong. Deel, a proud partner of IsraelTech, has built one of the most global tech workforces on the planet. Yaron explained why their model works: • Small teams, clear ownership, almost no bureaucracy • Hiring talent in places most companies never look • Engineers deploying 50 times a day • Parents often being the most reliable operators • And why juniors struggle without daily, hands-on mentoring He also didn’t shy away from the Israeli angle: We’re world-class at solving problems fast, but we still cling to habits that make remote work harder than it should be. Deel isn’t theorizing about the future of work - they’re living it at scale. And we’re proud to collaborate with them as part of IsraelTech’s mission to highlight the people shaping global tech. Hosted by @YoelTIsrael

Watch Yoel's full talk - youtu.be/ccDX5hqTGiM

Search ads aren’t going away - they’re relocating. At Wadi’s “Google Is Gonna Die” event, @YoelTIsrael predicted that as Google shifts to answer-first pages, ads will be built into that new layout with sponsored slots sitting right next to the generated answer - a “fourth box” for promoted content, videos, or guides that match the query. Want help adapting your paid search for what’s coming next? DM us or reach out to the Wadi team on our website.