Westles
4.1K posts


People keep asking for this and I've been sitting on it for a while.
Here's my 50 founder ad swipe file - you can copy and rinse and repeat.
Lot's of these are running at scale - lot's are just cool concepts and variations to give you ideas to test.
Pulled it all together into one swipe file.
P.S this is a working file so I will keep adding too it! Everytime I see a new banger I will add.
Comment "SWIPE" and I'll send it over.

English

@kamal_razzak @nkecom Hey Kamal, have you any example brands to look at that do this content style well? Thanks!
English

Yep @nkecom always the smartest in the room
to double CVR we simply just added in a new banger founder ad to the ad account
didn't change anything else
the quality of the traffic you bring onto your website is the biggest change in CVR
Your ad can do a lot of the heavy lifting
and it should
Nabeal Khan@nkecom
@kamal_razzak founder ads…
English

I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.

English

One of our ad concepts has spent £79,700 so far
Made £240k and acquired 3390 new customers.. from one concept
Made it... it worked
Remade it same same but different ... it kept working
Here it is:
> Static ad > Calls out the TIME TO SOLUTION in the form of a testimonial
Example;
"In just 3 mins my X was perfect"
"I put my X in Y and in 3 mins it was brand new"
"It only took 3 mins for me to X"
If you want the actual template for this ad, so you can just copy it and put your own logo and image on there..
Comment "STATIC" and I'll send you this one plus 9 more proven winners.
(Some of these are more simple than you think)
English

AI is everywhere now.
But very few people are doing it right.
This is how I create AI UGC that actually feels real.
Consistent faces.
Natural light.
Smooth, believable motion.
No uncanny vibes. No overdone styling.
AI influencers aren’t coming next.
They’re already here.
If you want the exact workflow,
comment UGC and I’ll break it down.
English

I spent hours analyzing the stores scaling the fastest right no
50+ stores
Across all markets (US, EU, Canada)
They all have one thing in common
It’s not the product
It’s not the ads
It’s not the theme
It’s the offer structure
And you can replicate it in 10 minutes
Comment “OFFER” and I’ll send you the strategy in DM 👇

English

Right now everyone is trying to crack AI static ads the same way.
JSON prompts. 4 different LLMs. Copy-pasting between tools. Tweaking parameters. Debugging hands. Fixing garbled text. Spending 45 minutes on one ad that still needs a designer to clean up.
I know because I built that exact workflow.
I shared it publicly. 859 people wanted it.
And then I stopped using it.
Here is what most people are doing right now:
1. Write a detailed JSON prompt with product specs, persona, angle, layout.
2. Feed it to GPT or Gemini for the image.
3. Realize the text is wrong.
4. Open Canva or Figma to fix it.
5. Try again with a different model.
6. Repeat 10 more times.
6 steps. 4 tools. 45 minutes. One static ad.
Here is what I do now:
Pick a product. Pick a theme. Pick an angle. Click generate. Launch.
3 clicks. Done.
No JSON. No prompt engineering. No bouncing between tools.
The strategic thinking is already built into the system.
Hooks. Layouts. Visual hierarchy. What actually converts on Meta.
Trained on what we have learned managing millions in ad spend across 150+ brands.
This is the difference between engineering a prompt and engineering a system.
One makes you feel productive. The other makes you profitable.
I put together a breakdown showing exactly how the old prompt workflow compares to the 3-click system we use now.
Comment "STATIC" and I will send it over.

English

I know a guy running AI podcast interviews as paid ads... 4.2x ROAS.
$0 spent on creators.
$0 spent on production.
Just specific prompting + Calico AI.
Here's 11 AI video tactics brands are using to create viral ads for nearly $0:
1. AI street interviews (you can't tell they're fake)
2. Podcast-style clips that look 100% real
3. Viral food videos with zero kitchen
4. Anatomical video animations
5. Localization at scale — clone ads into any language instantly
6. Try-on videos without a single model
7. Shock hooks getting 47% higher completion rates
8. Product-style commercials
9. POV adventure content for travel brands
10. Real estate transformation videos
11. AI unboxing videos
Most marketers have no idea these exist yet.
I put together a free PDF with the exact prompts for all 11 along with the tool I'm using.
Comment "AI ADS" below, follow, and I'll send you everything (must be following so I can message you!).
English

cancel me for this but...Claude + Arcads is going to quietly create a bunch of ecom “mini millionaires” this year. –
With the new nano banana 2 update, at this point anyone can generate hyper realistic UGC videos with ai
Anyone can go viral
It can scale from day one
No long time to generate videos
It’s actually wild how good these videos look
And they can show product super effectively
We’re helping ecom brands run this system to scale up big time
Same viral selling strategy
New way of working
If you want to see how this works to scale 8 figure Ecom brands
Comment ME and I’ll send it over
PS — Repost for early access.
English

My OpenClaw ships banger ad briefs while I sleep.
Production-ready briefs. Scored. Validated through a QA skill tree.
And I am going to show you how to set it up in return for a little bit of clout
Here's what's actually running while I'm asleep.
OpenClaw has a skill graph. Three AI agents connected in sequence — each one feeds the next, and nothing moves forward until it passes.
The first agent is pure research. It's scraping the Meta Ad Library pulling 5–10 active competitor ads, extracting repeating hooks, mapping visual patterns, documenting copy structures, and analysing CTA approaches (offer vs urgency vs curiosity).
At the same time it's running Golden Pain Extraction — pulling verbatim emotional language from Amazon 3-star reviews, Reddit threads, TikTok comments on competitor videos, and customer service logs. Not summaries. Exact words real customers used. Each pain gets tagged and mapped to one of the 8 Life Force drives.
Then it runs an asset audit — lifestyle product shots, founder content, UGC, testimonials, before/afters. Everything gets catalogued.
All of that gets compiled into a research document. Competitor analysis. Golden Pains mapped to LFE8. Dream outcomes. Available assets. Recommended angles.
That document feeds the second agent — the brief writer.
It builds static briefs: 3 copy variations per brief, each with Headline + Subline + CTA. Left side: 3 USPs. Right side: Feature → Benefit mapping x3. Visual direction, do's and don'ts, product URL, primary image, drive assets — all included.
It builds video briefs: 3 hook variations per brief, each broken into Text Hook + Visual Hook + Audio Hook + Why It Works.
Then 3 full timed body scripts — [0–3s] Hook → [3–8s] Setup → [8–15s] Product → [15–18s] Proof → [18–20s] CTA.
The 3-Second Formula is embedded at the writing stage. Second 0–1: Triple Stack (visual hook, text hook, audio hook firing simultaneously). Second 1–3: The Promise. Second 3–5: The Rehook.
If the structure doesn't hit those timings, it doesn't get written.
Every brief then hits the QA agent. This is where most of them die.
Validation checklist: 10 Golden Rules scored out of 10.
Minimum 7 to pass.
Score below 7? It doesn't get sent to me. It gets rejected back to the brief writer with specific fix notes.
Not a soft pass. A directed rewrite. The loop runs until it passes.
Only when a brief clears every node does it hit my Telegram.
6 production-ready briefs. 3 static. 3 video. Validated hooks. Fresh angles built from real market intelligence.
Ready for designer handoff → testing → iteration → scale.
No docs opened. No prompts written. No hours wasted.
I've scaled 50+ brands to 7 and 8 figures at MHI Media.
I mapped the full skill tree — every agent, every node, every framework, every validation gate.
Like + Repost + Comment "CLOUT" and I'll send it over.
(Follow me so I can DM you)
Screenshot not revelant but the last 30 days aint too bad.

English

My clients cannot stop making money because of one ad format and one checklist.
I built a prompt system that replaces scripts with questions designed to pull out stories, USPs, and emotional triggers without the founder having to think about selling.
The questions do the heavy lifting. The founder just talks.
A single two hour session using this system produces over 100 clips because every question opens a different angle, a different hook, a different reason for someone to stop scrolling.
I have used this exact framework across more than 50 brands that I have scaled to seven and eight figures at MHI Media.
And the results are always the same.
Founder content shot this way outperforms UGC, outperforms polished studio creative, and compounds across paid and organic in ways that no other format can touch.
I am giving the full prompt list and the technical shoot checklist away for free.
Like+Repost+Comment “CAMERA” and I’ll send it to you
(Just follow me so I can message you)
English

@EcomKostnchko_ Hi! I'm new on twitter. Where can I find this course? I've been in e-com for a year...trying to survive:)
English






