WhereBy.Us

What we're reading: How WhereByUs scaled its local newsletters to multiple cities simonowens.substack.com/p/how-wherebyu… Christopher Sopher explains how his team developed a set of publishing tools and processes that can be launched in any city. @simonowens @WhereByUs

How @WhereByUs scaled its local newsletters to multiple cities, by @simonowens “@cksopher explains how his team developed a set of publishing tools and processes that can be launched in any city.” simonowens.substack.com/p/how-wherebyu…

Thank you to @HanaaTameez at @NiemanLab for digging into news orgs' virtual events. Thanks also for spotlighting our work at @WhereByUs — and @theevergrey's amazing Lunar New Year event hosted by @Grace_Madigan19. niemanlab.org/2021/06/as-the…

Letterhead Sees Local News Becoming Local Newsletters via @forbes forbes.com/sites/toddwass… @WhereByUs @tryletterhead @cksopher @ToddWasserman

As newsletter advertising matures, advertisers are increasingly comfortable with spending to reach smaller, high-quality audiences. The looming disappearance of cookies and the ubiquity of email have made listserve size less of a consideration than ever. adweek.com/media/as-the-n…

Give your readers and businesses in your sector the ability to support your work and get their message out with an easy, powerful advertising experience. Letterhead works with your existing email tools; no switching or setup costs. tryletterhead.com/starter

🚀 Great time to announce our free Starter plan! "Newsletters saw a 5-34% increase in engagement in 2020, according to a report from Tidings. Transparency Market Research predicts that email marketing will be a $22.16 billion global industry by 2025." adweek.com/media/as-the-n…

@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, brings up the importance of building a community around your vision. Businesses and nonprofits can all benefit from having a community behind them, a loyal, engaged group who’s got their back. Learn more on the podcast.

The newest newsletter is out. We're asking: Is #miamitech turning into San Francisco? Plus: 🤖 Unicorn Robots from @reeftechnology ✉️ @WhereByUs releases Letterhead 🏢 @ycombinator's Miami Tik Tok house. @zebulgar has the scoop ❓ #buildinpublic look at our newsletter

Making 1.5M/Year re-imagining local news with the founders of @WhereByUs Notes from the #IndieHackers podcast featuring @BrucePinchbeck , @cksopher Lots to learn from their journey. -Deep Research -Community Focus -Brand Authenticity Check it out👇 indiehackers.com/post/making-1-…

@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, explains that email is now a mainstream form of media, like TV or radio. He believes email marketing should be more personal and offer value to passionate receivers. Learn more in today’s podcast.

@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, goes retro to go forward. Providing valuable content in email newsletters is his key to better engagement from potential and current customers; builds community too! Learn more about this in today’s podcast.

@rsm It's because you created a whole army of user research and product evangelists at @WhereByUs, then unleashed us 😂 (cc @AlexandraLeighS @anikaanand00 and @sarahmhernandez, who works at the company that publishes my fave UX blog!)

I love local newsletters like this! They're fun and useful. Quirky and unique. But they're also *really* hard to grow. If I had to grow a local newsletter like Boise Dispatch, here's what I'd try...

@ChabeliH @emarvelous @mitrakalita @snigdhasur @robyntomlin . @rsm speaks on the supportive network of women in the journalism field. lenfestinstitute.org/solution-set/w…

@KidsAreNotToys @ranjanxroy @TheStalwart Thanks, @KidsAreNotToys! Diversified revenue streams for creators are critical, and with newsletters specifically, you can start to break out of the standard CPM with niche audiences.

A good reminder on subscription economics for an excellent b2b newsletter from someone who's not journalist famous marketingbs.substack.com/p/announcement…

A Letterhead customer was wondering how to sell ad space in their newsletter. We gave them 7 tips. #email #newsletter blog.tryletterhead.com/blog/7-top-tip…

Thanks for hosting us @FrancisSuarez! Happy to be building in #Miami. #305Day #cafecitotalk 🌴

Our very own @cksopher is speaking about building a company based in Miami for #305day ¡Dale! republic.co/republic-citie…

Attracting advertisers for your #newsletter used to take up valuable time, money, and energy – but not with self-service advertising! 🚀 blog.tryletterhead.com/blog/the-benef…