Will Watters

@rossiadam Thanks for the share.

Raise a glass 🥃 Total respect for anyone who starts and builds a business. You will sweat blood. It will take you to the limit. And most of the time, it doesn’t work out. Statistically only 34% make it to ten years. You know the odds are against you. But you do it anyways.

@marcbarros Nothing right now.

@WillWatters woah. what happens to the line?!

After 12 years, we're closing Western Rise. Not pivoting. Not "sunsetting." Closing. Kelly and I started this in 2014 with zero apparel experience. None. Here's what 12 years of building a brand from nothing actually looks like.

Sign Up for my newsletter here: blog.willwatters.com

If you're building something right now, I'll say this. The hard parts aren't the ones you think they'll be. The best parts aren't either. And the whole thing moves faster than anyone tells you it will. The journey was always the destination.

@_adishj @ycombinator @motion_so Didnt get the DM. Can you send again?

@WillWatters @ycombinator @motion_so DMing you early access + free credits!

introducing Motion, a video agent for tasteful motion design. this launch video was made entirely with Motion. 👇🏽 comment "MOTION" to get early access + free credits. tag @motion_so in any post on your X feed for a surprise. here’s how it works + examples (thread):

@jestonlu @grandtourhq Out of town Monday or would love to join.

I'm doing something f*cking crazy. I'm completely new to Ho Chi Minh, Vietnam. 🇻🇳 Know ZERO people. But I'm going to host a @grandtourhq founders dinner here this coming Monday, April 6th at 7 p.m. If you're in HCM or know anyone there, let me know! 👀

@danielcberk Spend more and get the Fuji X100VI. First time in two decades I’ve been surprised by a camera. Don’t have to really think about it. Way better than a phone.

I want to buy a nice camera for less than $1,000 so I can take dope photos without my phone periodically. Have several DSLRs from like 15 years ago and no longer know what’s gucci. Which one should I get?

@mbertulli As someone shutting down a brand right now as well as building a new ai powered company, it certainly feels easier to build from scratch va retrofitting.

Do you think it's better to be an existing, scaled-up brand right now? Or is it better to be starting something? With everything we currently know about AI...

@AlfieJCarter Playbook

SHOCKING: 99% of people using LinkedIn for outbound are barely scratching the surface. Right now, the entire internet is screaming "LinkedIn, LinkedIn, LinkedIn"... But here's the truth: sending random DMs without a system won't book 10 calls a day. To unlock its real power, you need to master: - Profile optimisation that gets inbound interest before you DM anyone - DM frameworks with 15%+ reply rates built in - A sell-by-chat structure that converts without pressure or pitching I spent 100+ hours building the most complete LinkedIn outbound playbook and compiled all 5 core modules plus 2 bonuses into one resource. I'll give it to only 1,000 people. To get it: 1. Follow me MUST (so I can DM) 2. Comment "PLAYBOOK" 3. I'll DM you the playbook If you don't follow or comment, you won't receive it.

@AlfieJCarter Impressions

Most people treat LinkedIn like a hamster wheel. Post 3x a day. Comment on everything. Engage for 2 hours. Burn out in 8 weeks. That's not a strategy. That's exhaustion with extra steps. Here's what actually works: treating content like a lead generation system. I built a system that hit 200,000 impressions - and I'm giving away the full playbook for FREE. Comment IMPRESSIONS and I'll DM it to you. Here's what's inside: → The "Source" method - write once, fuel 7+ pieces of content → A full 7-day repurposing calendar (LinkedIn, Twitter, newsletter, carousels) → The 5 post types that cover everything - no need for 47 templates → A daily 60-minute engagement routine that actually compounds → How to turn every like, comment, and share into pipeline → The exact DM sequences to convert warm engagers into booked calls → A weekly posting schedule with the best days and times for each content type The math behind the system: 1 source piece = 7+ pieces of content 4 source pieces per month = 28+ posts Time spent creating: 4 hours per month Most people spend 4 hours a DAY and get less reach. The difference between content that builds pipeline and content that builds nothing? A system. Not volume. Not luck. Not posting at 8am and hoping. A repeatable process that turns passive impressions into active conversations - and active conversations into revenue. If you're tired of posting into the void and want LinkedIn to actually work for you... Reply IMPRESSIONS and I'll send you The 200,000 Impression Content System straight to your DMs. (Must be connected so I can message you)

@AlfieJCarter Position

I commented on LinkedIn for 10h/day for 7 days straight. 541 comments from a single account. This changed how we approach LinkedIn forever. The results: - 4,591 to 290,147 search appearances in 7 days (6,222% increase) - 315,373 total impressions (92% came from comments) - 136% increase in profile views - +7.5% week-over-week follower growth And here's what nobody tells you about LinkedIn commenting: Your first week WILL feel like shouting into the void. But if you quit before you understand position data? You'll never see what actually works. Here's what the numbers taught us: - Position 1: 1,570 avg impressions per comment - Position 2: 875 avg impressions - Position 5+: 404 avg impressions Most people struggle to pass 500 impressions on their posts. A single well-placed comment beats that. But here's where it gets interesting... The thing that worked? Not what we expected. We started with long, thoughtful comments (what everyone recommends). Turns out the algorithm - and readers - HATED it. So we switched to 11-25 word punchy comments in position 1. Results jumped immediately. We also discovered: - Being 10 seconds faster = 5x more distribution - LinkedIn notifications are delayed 2-5 mins - manually check Priority 1 creators at their posting time - Replying to replies creates engagement loops that keep your comment visible longer - Rotating 5 comment patterns prevents your profile from looking like a bot Most people would call it quits after a tough start and pivot to posting instead. We said: give us 7 days of real data. Because the data doesn't lie - it just takes volume to speak. So we recorded the entire commenting system: - The 3-tier creator priority framework (who to comment on and when) - The exact daily protocol (morning, throughout day, end of day) - The 5 comment patterns that generate replies (Data Drop, Reframe, Story, Contrarian, Addition) - The speed setup guide so you never miss a Position 1 opportunity - The tracking spreadsheet to measure impressions, profile views, and DMs by creator - What NOT to do (we analyzed all 541 comments so you don't repeat our early mistakes) This is the same system generating 300k+ weekly impressions from comments alone. And converting at rates most people don't believe are possible from a free channel. Want the complete playbook? 1. Follow me 2. Reply "POSITION" I'll send you the full breakdown.