Brands Of India

@ShiprocketIndia @WebEngage @velocity_in

Falling under the ‘500 Challenger Brands’ initiative, YourStory’s Brands of New India has unveiled its final set of 100 D2C brands, thereby completing its list of 500 D2C brands that have what it takes to propel the D2C landscape of India. #Home" target="_blank" rel="nofollow noopener">brandsofindia.yourstory.com/challenger-500…

Prayag Mohanty (Principal, @firesideventure) is joined by guests @ShauraviMalik (Co-founder of Slurrp Farm) and @snehjain (Co-founder of @FreshatTBD) to talk about the process of deciding on a brand’s GTM strategy. Watch the full conversation here:brandsofindia.yourstory.com/whose-brand-is…

Understand how the markets and brands are evolving in 2022 and where is this segment headed Watch the full video here: brandsofindia.yourstory.com/challenger-500

In the year gone by, the D2C segment saw unprecedented growth, with a funding of more than $1.4 Billion. Watch the full video & decode the learnings from this growth.

Watch them talk about: How do they balance the hustle and the method? What was their experience of pivoting their business? and much more in this series. Watch the full video here: brandsofindia.yourstory.com/whose-brand-is…

Next up is Business Models 101, a look at scaling your business featuring Ayushi Gudwani (@ayushigudwani), founder, FS Life (Prev. FableStreet); Vishal Gupta, co-founder, Gynoveda; and Ankur Khaitan (@KhaitanAnkur), Principal, Fireside Ventures.

Whose Brand Is It Anyway?! In the next series watch and learn all things about scaling up, building for scale, blitzscaling!

“No one is stopping you from making content. Distribution is one piece that your need to own and build,” says Manish Pandey, Brand Consultant & Content Creator at #BrandResidency2022. @join2manish

"It’s the story that connects more with users when someone starts a new business,” says Anubhav Dubey, Founder, @ChaiSuttaBarIN at #BrandResidency2022. He adds, businesses need to evolve with time - when it comes to both content & strategy. @tbhAnubhav

“Every brand has a different purpose. Every platform has a different purpose. We decode influencers & brands on various platforms based on the need and category required,” says Neel Gogia, Co Founder, IPLIX Media at #BrandResidency2022. @gogia_neel

“A person or business evolves when they have no resources (to advertise). Be genuine and transparent. That’s when people connect with you. And India needs this,” says Prafull Billore, @mbachaiwalaind at #BrandResidency2022. @Prafull_mbachai

“Brands make a mistake of using the same messaging across all sorts of advertisements. It’s important for new age brands to have the right message on different platforms & for each touch point,” says @AyushkWadhwa, Founder & Creative Director, @owledmedia at #BrandResidency2022.

“Businesses should look for a relevant ecosystem for themselves & harness that ecosystem. - Recognise & protect your advantage. - Identify the process that can help you replicate success at scale. - You shouldn’t lose your agility,” shares @a_sukhleen, CEO, @GoodGlammGroup.

“From day zero the idea was simple. D2C is not a distribution channel only. It’s the DNA of a business. D2C is data & making use of that data is to fill those gaps to build relationships & the brand,” says @bharatsethi_, Founder & CEO, @theragecoffee at #BrandResidency2022.

A few pointers from the Playbook - Know your basics right - Always be aware of what consumers consume & why they do - Deliveries on the right time & properly Doing basics everyday with 100% efficiency is a very hard job but important,” shares Nitin Agarwal, CEO, @GlobalbeesB.

“Once you have a great product, it is about finding ways to communicate next. Communicate - Communicate - Communicate,” says Meghana Narayan, Co Founder, @SlurrpFarm at #BrandResidency2022.

“Milk sometimes takes almost 6-7 days to reach some customers & is sometimes just milk powder mixed with water. For us, its been about putting out a good product & letting the customer decide based on quality,” says @chakrigade, Co-Founder, @MilkCountry at #BrandResidency2022.

“When I started I was looking at customers my age but many people in my office are GenZ who said you’ll should target even us. You have to talk to people and have people who lead these conversations,” says Vikas Bagaria, Founder, @PeeSafe at #BrandResidency2022. @vikkivik

“As a D2C brand, you can’t sell to a customer only once. They need to trust & believe in your story. Repeat customers need to get special treatment & that’s where we come in to help loyal customers feel rewarded,” says @PriyRanjan96, Co Founder & CEO, @shopflo_.