Zachary Holt

@VibeMarketer_ @DaveRekuc @codyplof @jacob_posel Came here to say the exact same thing. It’s unreal

@DaveRekuc @codyplof @jacob_posel imo yes because your non-tech team members gets all the benefits of your power users cooking. Anything they build can be shared into your main HQ which rest of team can then access (think different skills, agent flows, processes, etc)

Ok I've been on HQ for three days. Here are my honest thoughts: - I won't bury the lead. Overall it's cracked. @jacob_posel tried to get me on it for a while but I was too busy. I thought I didn't need it because I was already using github/vercel/supabase and had a bunch of skills made plus obsidian wiki. I was wrong. - They might not agree, but it clicked for me when I thought of it as hermes for claude code. It's a harness for claude/codex that makes it easier to work across teams, devices, and models How? Here's a few features i've noticed and liked so far and some other thoughts: - Files live locally; I work in a HQ folder now on each device that automatically pushes to cloud. It feels pretty realtime. This has helped work between devices and models easily. I've been heavily using Codex this weekend since 5.6 came out but subbing some stuff out to Claude and it's helped me go between well. I've also been using remote mostly since I I've been on the run and it's been near seamless. - The secrets management is worth the price of admission alone. I've wasted so much time in the pastsetting up API keys. It's a pain to do normally, and you don't want to do it incorrectly. Hq makes this essentially one click. - I can't prove it but I have to imagine it saves tokens. The context layer feels really smart; so it finds things really quickly. Normally in a fresh claude session you can waste a lot of tokens getting it up to speed if you don't have a handover or are starting fresh. This feels quick. This is what I mean what I say it feels like Hermes; if you have used it or Openclaw you likely get it. - I also have seen some self learning subagents be automatically called upon, which I love. Helps to make your work better without you having to always manually create new skills. - I had previous /handover and /resume skills I used a lot, but HQ has /handoff skills which are similiar but functionally a bit different so I'm trying to figure out the place for each so I don't have to track both. Likely user error. - I have had some new skills not auto sync to codex when creating in claude. Likely user error. - I'm also a bit unclear on what needs to push to github when. I used to use it heavily for even non-code stuff just to push and pull between devices but hq can do a lot of that. Also unclear on how obsidian will fit into play here and if it's redundant but I'm going to keep going with it. - Apparently there's a way to start new claude remote control sessions on local folders using it but I haven't tried yet. That's been my biggest frustration with claude remote control and one reason I've been using codes more. Hope this helps it. - Jacob showed me that you can run other models from Claude desktop so I build a /bakeoff skill that subs the same task out to GPT 5.6 and Grok 4.5 and compares or lets me compare. I'll share this as a hq pack once I figure out how. - It also auto-deployes to what looks like AWS hosting which is nice and saves time. Trying to get them to auto-create databases as well. - Overall I really like it. Definitely a learning curve first few days, especially for non-technical users. And I've just been using it solo; so excited to start using it with others. I set up a few "companies" for some of my new projects and will use them to collaborate with others on. Hope this helps! Not getting paid, just a nerd with this stuff and have a bunch of extra time on my hands now. (No job and at in laws for the weekend so have built in babysitters). If you try it and hate it, it's @NotZainAgain 's fault.

@shivsakhuja Goose

Announcing Meta Ads skills in Claude 🦢 This is a suite of skills that turns Claude into a Meta Ads expert. You invoke it with a single command /gooseworks and Claude can now access skills and APIs like an expert ad team. Here's what it can do 👇 --- To use it, run npx gooseworks install --claude RESEARCH & INTEL 1. /gooseworks Find trending topics in my niche to run ads on right now Skill used: trending-ad-hook-spotter 2. /gooseworks Scrape my competitors' ads and reverse-engineer their funnel Skill used: competitor-ad-intelligence 3. /gooseworks Mine my reviews and Reddit for the angles that actually convert Skill used: ad-angle-miner 4. /gooseworks Research my brand and build a reusable context pack for ads Skill used: brand-research --- DIAGNOSE PERFORMANCE 5. /gooseworks Diagnose my Meta campaigns — what to cut, keep, or scale Skill used: meta-ads-analyzer 6. /gooseworks Find what's wasting budget across Google, Meta, and LinkedIn Skill used: ad-campaign-analyzer 7. /gooseworks Show true CAC per qualified lead, not vanity CPA Skill used: ad-lead-quality-analyzer 8. /gooseworks Check if my ad's promise carries through to the landing page Skill used: ad-to-landing-page-auditor --- PLAN AND REVIEW 9. /gooseworks Tell me which 1–2 paid channels to start with and a 90-day plan Skill used: paid-channel-prioritizer 11. /gooseworks Build Meta audiences, ad sets and copy from my ICP Skill used: meta-ads-campaign-builder 12. /gooseworks Pre-flight my ad copy against Meta policy before I spend Skill used: meta-ad-policy-checker --- MAKE CREATIVES 13. /goose-ads Turn that research into branded static ad creatives for my product Skill used: goose-ads All directly in Claude Code or Cowork. Start by installing npx gooseworks install --claude Comment Goose below and follow, and I'll DM you the full open-source library with 100+ skills to turn Claude into your growth team.

@rom1trs Vox

I built a Claude skill that makes Vox-style ads > writes the voice-over > breaks the ad into clips with timestamps. > Recreates the video with Arcads MCP in Claude Comment "VOX" and I'll send you the skill

@couuor We are currently deploying on netlify and have integrated posthog for analytics. Pretty straightforward to manage. Don’t have commenting yet but would be a pretty easy addition

I want to use something like Loom (or maybe frame io is the comp) to share the generative dashboards I create with Claude/etc I'd be looking for features like easy SSO, sharing settings, view analytics, maybe commenting. Has anyone seen something like this?

@jacob_posel Can attest to this. We’ve been on hq for almost 2 weeks and it has completely transformed how I work and how context is shared across our team

@ChereneAubert Can I grab this?

“how many ads do I need at this spend level” Is entirely the wrong question The right question: which formats am I not running, what products need lift, how do I fill gaps? So I made a creative diversity matrix. Now I’m giving it away to whoever wants it.

Biggest enabler of my success as a digital executive is the ability to flex up and down: 1. I can present a multi-year model detailing channel & market expansion to a board 2. I can open meta, TikTok, klaviyo, attentive, google cloud/analytics, Shopify, etc & diagnose/execute

My #1 rule for social media: mute anyone who engages in black-and-white or overly emotional debates. The world is complex and uncertain—if you can’t embrace that, you lack the intellectual flexibility to trade effectively. Worse, if politics sends someone into a deep partisan spiral, it signals a lack of personal agency and likely associated poor risk management. Why take advice from someone who can’t think for themselves? You must value people who value self-determination. Last night, I saw a heated thread on how to navigate financial advice on social media. Regardless of its quality, my stance remains the same: do your own homework, choose wisely who to listen to, and optimize for success. I sometimes tweet provocative takes, partly to filter out the NPCs—you should too.

@LeadershipAcad1 I’ve built a few tools like this - I’ve gone the upwork route and decided to build myself and the overhead ended up being $100-$300/month. Happy to chat (and won’t charge you $100k lol)

Can I hire someone to copy some software and improve it? Here is the idea: there’s an incentive software (p4psoftware. Com) that I like. 80% of the functionality is good- but I feel like we could make it a lot better with some simple changes. - How much would this cost? - Where would I find someone? Upwork? - How do I get the guy? I assume AI is making this kind of thing a lot easier. Curious for feedback.

We’re talking golf handicaps at the presidential debate, folks. Can’t make it up.

@ecomchasedimond Only problem I had was a fair few blind-ish tee shots, so some good shots were punished because I had no idea where I was going. Playing with someone who knows the course would be nice.

@Zac_Holt Haha okay I’m sold thank you (might play there tomorrow)

Anyone played the Kapalua Plantation Course before?

@TonyNTate @brentron1000 @LeadershipAcad1 I built a tool called LoyalAs (LoyalAs.com) that does this. Only integrated with Jobber at the moment. What CRM/tools do y’all use?

@brentron1000 @LeadershipAcad1 If you come across this solution, let me know. There has to be a solution for this.

I feel like we should be using a referral program. What model have you seen work? - Residential Lawn maintenance - We have 1700 routine mow clients - Needs to be easily trackable - What should I pay or offer?

@amandanat @MolyEm at @GetJobber

What's your favorite example of community-led growth? Ideally, looking for examples of companies that leveraged community as a core part of their customer growth strategy.

@sweatystartup I built a referral generator for home service businesses. Integrates with Jobber. Has decent traction for first 12 months.

I would like to buy a SaaS tool that is built for sweaty startups. A google review aggregator would be my top choice. Anybody out there have one for sale?

@ConnorHalley Ugh

“It had to be him”

@royceard That's what I think. No way wages/prices are coming back down.

Lumber is lying. Those wages aren’t coming back down.

@peeplaja Yep

Big idea: yes, you need a great product, but to win you need to kick ass on things beyond the product: narrative, positioning, messaging, and POV marketing. I'm putting together a 4-week cohort for marketing leaders to take their B2B company to the next level. Want?

@jspujji @PoppyBarley

Who are the most innovative fashion e-commerce brands? Tag them below 👇🏽

@itsMcCully Paying for leads is great and all, or you could just automate asking your clients for referrals that close at 50%+. Check out loyalas.com , we built it for service businesses and you can get the first year free using the code FIRSTYEAR

Just filmed a 30-min training showing you how to quickly launch a FB/IG lead generation campaign for your home service business. This exact framework has led to dozens of clients generating over 100+ leads per month. Comment "LEADS" below 👇 and I'll DM you access.