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dr. Direct Marketing

dr. Direct Marketing

@__oreille

ecom | direct response | ex-med school

Katılım Mayıs 2021
381 Takip Edilen3K Takipçiler
Kevin Hoepel
Kevin Hoepel@directRmarketer·
Eugene Schwartz is a FREAKING GENIUS lol. He gave us the best winning product criteria ever! And Claude is VERY GOOD IN ANALYSIS. Skip to 1:40 You'll see brand traffic match desire ranking, market demand matching!
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Primal Robin
Primal Robin@primalrobin·
an AI old man looksmaxxing 3 videos. 36 million views. i recreated it in 5 minutes like and reply "FLOW" for the exact workflow (must be following so i can dm)
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Slastt
Slastt@Slastt·
here’s what most people don’t show. fyi, when you see someone doing multi 7-figure months, they’re usually running at 10–25% profit margins.
Slastt tweet media
Nyx@Nyxify__

@Slastt Now show your ads spend

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Abyssus
Abyssus@AbyssusErigo·
@dtcforbreakfast my question is why would you wanna automate it? considering the massive quality drop from completely automating something of that nature? btw automating ≠ doing along with AI
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Blake
Blake@dtcforbreakfast·
Has anyone used clawdbot to help automate script ripping/writing?
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Kevin Hoepel
Kevin Hoepel@directRmarketer·
AI hype is like you was super horse and waited for the moment of the climax just when you cum. You get slapped with the reality, like eeww, what am I even doing here, yikes. I need to reconsider my life. HAHAHA. Last time their hype found me fr. Focus on the fundamentals.
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Valdo
Valdo@reachvaldo·
You haven't built your first Clawdbot yet? like + reply “How” and I’ll DM you my exact setup system for FREE.
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Kevin Hoepel
Kevin Hoepel@directRmarketer·
@__oreille Yeah was just an overal indication of how engaging stories are to people, but look at, even outbound to landing.. Personaly I always look at landed% and only at outbound when the visitors don't match because FB get landed wrong sometimes, when more landed
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Kevin Hoepel
Kevin Hoepel@directRmarketer·
Coincidence US, DE, FR, NL, UK
Kevin Hoepel tweet media
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Jacob Posel
Jacob Posel@jacob_posel·
I sat in the middle seat wearing a Rolex and the air hostess made everyone stand up, point and laugh at me
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EcomKostnchnko, PHD
EcomKostnchnko, PHD@EcomKostnchko_·
I need to make a HELICOPTER AD ASAP lmao🚁🚁 Those were my most profitable ad type during Black Friday on META ADS 😭😭😭
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Kevin Hoepel
Kevin Hoepel@directRmarketer·
Yeah in everything there is a story element to it, but if I have to put a straight line between story and no story. Is like dry UGC that dive immediately into the product usage etc. They perform worse. Even a batch yesterday. Real no AI I swear. Honestly, it came after a year selling a product through video stories. Eventually, I saw a pattern A very contradicting/disruptive/emotional lead, that makes you say huh. Also in the native image version I tried for the first time today, was the same format as the video script. Hahaha I really start with crazy leads. Like for example This is my boyfriend. He is 32 and im 68. HAHAHAH sht like that. How can if you're a lady not want to watch. Like how can you not watch it through XD Ladies love themselves some drama, look at the movies they watch books they read. Or even back in the days drama series like Bold & the beautiful was like I think most popular TV series under women. So I start with something that just make you feel like huh, it is unusual, but not impossible. And you wanna know whats up. That is half of the battle for attention. But the hard part really is to make the story also sell. I also have made stories which had high engagement but were not able to sell. So I have to go over scripts 3 times to make it more sellable. But not in the start. But make sure that everything else sells, but also fits naturally in the story But honestly I have evolved in it, since i know some patterns. but stumbled an ad by luck. That were crushing everyone in beauty space, no organic presence. With a story ad. All the competitors selling the same. And I wanted to try it. First was just rewriting the script, a bit adjustment. After that I saw I could be totally creative lol. And then yeah it is obvious why they retain attention more than a ugc. Hahah the positive disruption, emotionally charged. Is just a must watch. But I've noticed negative stories dont work for me. Positive gets many hearts, comments and shares..
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Kevin Hoepel
Kevin Hoepel@directRmarketer·
People have a misconception that stories do not sell.. I think it is good in marketing to try unique things. because if it works, you might have unlocked a blue ocean of communication
Kevin Hoepel tweet media
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dr. Direct Marketing
dr. Direct Marketing@__oreille·
@directRmarketer i get you, but most hybrid DR brands have a story element to them. Esp those long form primary copies that are trending. And even some UGC talking heads. But to your points. Story rulez and I'm jealous that you can consistently create story ads that bang.
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Kevin Hoepel
Kevin Hoepel@directRmarketer·
@__oreille Hahaha yeah I hear you, you come from vsl direct response space, so involves story telling also but then a bit educational. But most agencies. I see on x. Its mostly straight selling ads which are praised. But when I test them against story ads, story ads seems to crush them
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Ecom Batman
Ecom Batman@ecombatman·
Harsh ecom truth: Improving CVR by 1% is worth more than dropping CAC by 20%. Yet everyone obsesses over CAC and ignores CRO. Backwards.
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EcomKostnchnko, PHD
EcomKostnchnko, PHD@EcomKostnchko_·
For someone who consistently has bad days and you buy this bullshit? I’m so fuckin retarded 🥀 🤡 🫵
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Anthony Camacho
Anthony Camacho@avcanthony_·
I usually create a new ad account for a new brand if any of my brands exceed about $5K a day in spend. At that point, usually, if I'm going to launch something new, I'll do it on a new ad account. But in the beginning, it's fine to use the same one for all of them.
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