Pedro Arduini

@itsalexvacca @Strong_Mindd ADS

We built 12 Claude Code skills that run our entire paid media ops across Google, Meta, and LinkedIn at ColdIQ (and we're giving the whole pack away). Our head of growth Ivan Falco runs $200K/month in ad spend from a terminal. It's how we doubled client load this year without losing quality. The skills do the work that used to fill our media buyers' calendars: spot creative fatigue, adjust bids, upload audiences, run bulk edits, flag broken campaigns, build reports. Each skill does a specific job: Google Ads: → keyword-analyzer: audits quality scores and finds keyword gaps → negative-keywords: reviews search terms and blocks wasted spend → performance-auditor: compares periods and flags what changed → search-terms: surfaces queries burning budget with zero conversions Meta Ads: → audience-builder: turns CRM lists into custom audiences → creative-fatigue-analyzer: spots declining CTR before the metrics flag it → fatigue-monitor: flags when your audience is saturated → spend-tracker: tracks budget pacing across every campaign LinkedIn Ads: → audience-builder: builds targeting audiences at scale → bid-optimizer: adjusts bids across campaigns in bulk → bulk-editor: mass edits campaigns, ads, and naming in seconds → creative-builder: generates ad creatives from brand specs You drop them into Claude Code, connect your ad accounts, and tell it what you need. It reads the skill, plugs into the platform, executes. 300+ hours of work went into building these. Comment ADS and we'll send all 12 over.

@eusouomatt Tenho interesse

Criei uma comunidade de builders chamada builders work club. Uma comunidade no Wpp com pouco mais de 1k builders. Também estou começando uma newsletter para apoiar a comunidade. Quer fazer parte? Manda uma DM ou deixa um comentário aqui que eu te chamo na inbox.

@oneThomasli really liked the way you connected the whole cycle/ingredients of the previous (maybe still current) software era i agree that AI will disrupt this structure, but don't you think that would be kind of gradual?

@abreunotes Naval já dizia que networking é overrated Talvez seja um acelerador, mas ele por si só, não acompanhado de qualidade e caráter, não se sustenta no longo prazo

o lado bom de não ser tão cara de pau. convenhamos que o mundo é muito benéfico para aqueles que tem coragem e são cara de pau pedindo introdução, indo atrás, cobrando. uma parte dos melhores melhores empreendedores são assim e eu admiro (e invejo também) mas de um tempo para cá, passei a entender que a dor que corrói minha barriga quando sou cara de pau fortalece um princípio de que, ao buscar ser muito bom no que vc faz, é muito possível conhecer uma boa parte das pessoas que quero conhecer. curioso também que as vezes a relação acontece de forma mais natural do que intro. para finalizar, 3 takes sobre esse meu post aleatório: 1) eu só estou postando pois sinto que outras pessoas podem se identificar com esse sentimento e não acho que é de TODO o MAL não ser tão cara de pau. pelo menos cada vez conheço mais gente legal como efeito do meu trabalho. 2) a falta de coragem de ser cara de pau talvez também seja medo de rejeição e outros sentimentos, mas também é importante considerar quem você é como ser humano. talvez você só não seja essa pessoa. 3) dito tudo isso, se poder ser cara de pau, seja. por fim, gosto muito da frase: "be so good that they can't ignore you".

@pedroh96 Whats the biggest edge (if there is one) startups can have by being built in Brazil/latam?

I’ll be here in about an hour for an AMA, responding to anything and everything. Roadmap, velocity, startups, how I like my steak. Drop your questions below.

@abreunotes Baita overview sobre o caso!

@NoahEpstein_ PE

the boring satisfying AI opportunity nobody's talking about: private equity firms i've worked with 6 PE firms in the last year here's what i learned: they all do the same thing: - source deals from the same databases - run the same screening criteria - build the same CIM summaries - send the same outreach sequences the only difference? their investment thesis one firm wants $5-20M EBITDA manufacturing companies in the midwest another wants $10-50M healthcare services with recurring revenue same workflow. different filters. built one system. sold it six times. here's the thing nobody tells you about niche selection: the best niches aren't the biggest ones they're the ones where everyone talks to each other PE firms go to the same conferences sit on the same panels share the same deals they passed on i closed 3 of those 6 from referrals one firm told another who told another that's the game: find an industry where: → the workflow is identical across companies → only the criteria changes → they all know each other → they have budget and move fast PE, law firms, recruiting agencies, commercial real estate brokers they're not sexy they don't go viral on twitter but they PAY and they tell their friends stop chasing the crowded niches where everyone's competing on price find the boring one where you can own the room comment "PE" and i'll send you the breakdown of the exact system i built plus how to find your own "boring niche" that prints referrals

@rodfernandes16 tbm não consigo, não tenho premium qual seu instagram?

@_arduini_ Me manda dm pq não consigo te mandar

Vendo ingresso libertadores Cat 2, mesmo preço que paguei. 200 dólares.

@metheinsenberg @simpraisa tenho interesse, me chama na DM

@simpraisa estou vendendo 2 ingressos CAT2, não conseguimos liberação no trabalho 😭

🚨 voltou aparecer login neutro no site de vendas de ingressos para a final da Libertadores. Fiquem de olho

@PrestonRuther10 Great! What main KPIs to follow since ROAS isnt the best way to track our 95% efficiency?

Chubbies has done over $100M so far this year, increasing EBITDA margin > 50% YoY. Your classic overnight success that took 14 years. One of the many things they do so well to continually drive balanced, profitable growth where margins can * increase * over time is follow the 95/5 rule as well as any brand I’ve seen.  However, for the first 5 years, I basically did the exact opposite of what the rule says. My loss is your gain, so here are: 1) Three things I learned about the 95/5 rule 2) Three ways you can update your thinking on the topic 3) Three things you can do about this right now let's do it. ** Three things I learned about the 95/5 rule ** 1. Only 5% of the people who see your content on a daily basis (AKA your potential buyers) are in-market to buy right now. That means 95% of the buyers you reach are out-of-market and won’t buy for months or even years.  2. And, nope, no matter how awesome your direct response offer is, you cannot persuade the buyer to go in-market because they already have what you’re selling and won’t need a newer version any time soon. We don’t move buyers in-market – buyers move themselves in-market based on their needs. 3. All the direct-response conversion-focused dollars we spend are only relevant to the 5% of folks. This was especially humbling when realizing that ~95% of our spend allocation went to direct response (see reference above re: doing the exact opposite).  ** Three ways you can update your thinking on the topic **  1. Our goal is to increase the probability that the brand comes to mind when the buyer goes in-market, NOT to persuade the buyer to go in market. You can’t push buyers down a funnel, but you can, to quote Professor Jenni Romaniuk, “catch buyers as they fall”. 2. ""People largely use their memories when buying, rather than searching. Simply put, the brand that gets remembered is the brand that gets bought."" - John Dawes of the Ehrenberg-Bass Institute 3. Since marketing works by influencing future buyers, think about developing creative that gets noticed and gets remembered -- gives you permission to be bold, put on a show and have a little fun. ** Three things you can do about it right now **  1. Since we've all been so focused on optimizing the hell out of how we convert the 5%, we need to reacquaint ourselves with the 95%. Walk a day in the shoes of the 95% to develop the empathy needed to effectively speak to that person.  2. Put together a plan to gradually shift your marketing investments to match the reality of the 95/5 rule. It could take all of 2024. No need to rush. 3. Take a day with your team. Remove all meetings. From a blank slate, think about what it means to do things that get remembered, that get noticed. What does it mean for your brand to be bold, to put on a show, and to have a little bit of fun?  enjoy

@guilleflorvs FOUNDER

I'm opening a private whatsapp channel with top tier founders & investors worldwide. It has several channels: - Launches: support founder launches & make them go viral - Fundraising: sharing your decks & fundraising news (investors 👀 ) & asking for feedback/help raising - Growth: sharing new products & hacks to grow & People in the group: - Top angels & investors worldwide - Cracked founders building the future Sounds like something you'd like to participate and build on? Comment below "FOUNDER" and I'll send you the link. PS: The enrollment is open for the next 72 hours. After this we won't be letting in more members this year

@benln Rio 🫡 🇧🇷

Cities with most demand for Cafe Cursor: • Amsterdam • Sao Paulo • Seattle • LA • Boston • Paris • Berlin • Lisbon • Tokyo • Seoul • Melbourne • Rio • Delhi • Madrid • Barcelona Stay tuned!

@benln Rio de Janeiro 🇧🇷 🙏🏻

Cafe Cursor is coming to: • London • Buenos Aires • Montreal • Stockholm • Mexico City • Toronto • Chiang Mai • Bangalore • Bangkok • San Diego Stay tuned!

@frantzfries What about customers that really dont have a good level of conscience about all the solutions the product delivers? I mean what if they dont know what questions to asm

After 4 years of doing onboarding calls, I have them down to typically 10 minutes on average and much more effective than they used to be at 40 - 60 minutes. No small talk, no slides, no bs about the weather, no upsells, no selling the product. Here's the "script": You: Hi! Thanks for hopping on the call, how can I help? Them: List pain points. You: Make a mental note and answer them in order of importance. You: After questions are answered, ask if they have any other questions. You: If no questions, share a couple guides and a Slack Connect along with one cool thing that might be helpful for them given their situation. -- The end. -- This works a million times better than small talk about the weather, dealing with meeting recorders, bringing in stakeholders, or any of that other bs because that's what every other company does. You just say hey I'm x, I'm here to help you solve your problem, let's go. All your competitors are doing "sales" calls but you're solving problems. It's an easy win

@businessbarista ai

The best AI tools & tactics are stuck in private chats and buried Slack threads. So I'm spinning up a few WhatsApp groups for folks who are actively using AI in their day-to-day. First is an AI group for ceos/founders. Second is an AI group for engineers & engineering leaders. Third is an AI group for marketers & marketing leaders. No sales pitches. Just smart people sharing how they’re using AI to move faster, do more, and stay ahead. If you want to join one of these groups, reply with "ai" and I’ll DM you an invite.

real men test in production

@henrythe9ths Lean AI Playbook

It's finally here - the Official Lean AI Company Playbook 1000+ founders, investors and execs have been flooding my DMs about. Ever since I created the Official Lean AI Leaderboard after exiting my $150M annual revenue startup, founders from across the globe have asked me this one question: "How are these lean AI companies generating millions with tiny teams?" So I spent the last 3 months obsessively tracking and collaborating with 30+ lean AI-native founders, researching the answer. Here's what I discovered: They've built operational systems that multiply human capability. Instead of scaling headcount, they've created AI-powered processes that let small teams operate at unprecedented scale. And their secret goes far beyond the specific AI tools they use. It lies in redesigning their entire company operations around a fundamentally different approach to growth and execution. After countless conversations, interviews, and behind-the-scenes exclusive access, I finally documented the exact playbook with complete systems. This comprehensive playbook includes: • A complete breakdown of the tech stack and operational workflows • The organizational design principles that enable tiny teams to do massive work • Critical inflection points where things break (and how to navigate them) • A detailed 6-month implementation plan for starting your own lean AI company (with weekly actions) • Implementation best practices from dozens of successful lean AI-native companies Want the ultimate Lean AI Playbook or help transforming your Lean AI operations? 👇 • Like and Share this post • Comment "Lean AI Playbook" • Follow me (so I can DM you) --------------- PS: Separately, I'm opening a limited number of high-impact advising slots for serious founders and operators who want to work directly with me—beyond just consuming my content. If you're ready to transform how your company operates using AI, DM me. (Please note: these are paid spots due to limited availability and time atm)